• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Introduction and Summary

Extracts from this document...

Introduction

´╗┐Introduction and Summary This report will look at two contrasting businesses: Sainsbury and Citizen?s Advice Bureau (CAB)/Citizens Advice Service. * In task 1, both companies? purposes will be identified and expanded for a greater understanding. * In task 2, the contribution of both companies to reach their purposes will be explained, while the business aims and objectives will be identified and how both businesses try to meet their aims and objectives. * In task 3, using a range of resources, the businesses activities will be evaluated in how effective they are in achieving the businesses aims and objectives. Private- and Pubic- sector firms Private-sector firms Private sector means that the government does not control the ownership of a business; instead, members of the public control it. Different types of firms make up the private sector. These include sole traders, partnerships, limited companies and Public Limited Companies. Private-sectors firms are usually aiming to make a profit. Sole Trader A sole trader firm is the smallest firm from the category of private sector firms, consisting of only one owner and that owner does business in their own name. That owner has the control of the firm, and with this control, they must finance, organise and develop the firm. A typical example of a sole trader is the local corner shop, selling the essential grocery items. Advantages One main advantage is that these firms require little capital. Another advantage is that there is an incentive to work hard. This is because the firm is owned by one person, meaning that the owner must do most of the work themselves, including promote and finance the business. Therefore, if the owner wants their firm to succeed, they must work hard. If there is only one owner and possibly couple of staff in the firm, there will be regular customers known. With this relationship, customers will return repeatedly to the firm, therefore producing more sales. ...read more.

Middle

Customer satisfaction, trying to solve their housing problems, therefore achieving customer satisfaction Provide training and active citizenship The CAB provides training, not only for the staff but also for the clients that come to the service. This training could be getting the clients to go to formal education so they can read or write, or could be to get the client to go counselling to get anger issues sorted. Within training the staff, the staff can be trained to ensure that they do their job properly and it is up to a high-class standard. This shows us that the CAB has objectives of: * Social issues, as they are helping clients with essentials skills. * Personal satisfaction, as they are helping staff with essentials skills needed with the job, therefore the staff will feel happier if they know what they are doing * Long Term Survival, staff has to undergo training to ensure that their skills in their role are up to date, if not; this could effect the long-term survival of the service. Main Purposes ?The Citizens Advice service helps people resolve their legal, money and other problems by providing free information and advice from nearly 3,400 locations, and by influencing policymakers.? Source: Citizens Advice Web site It is clear that Sainsbury and Citizen?s advice are two different companies which two different purposes. It is apparent that Sainsbury main purpose is to make profit because most of the things they do are to promote people to spend money. In contrast, the Citizens advice service main purpose is to produce a service, to help resolve people problems that they encounter with providing free information and advice. The main purpose of both companies could be explained by what type of business they are, Sainsbury is a public limited company that tries to achieve profit, while the cab is a public sector company, therefore its aim is to provide a service. Even though both companies have different purpose, there are some similar between the two companies. ...read more.

Conclusion

Sainsbury research shows a marked improvement in customer satisfaction. This shows that Sainsbury are achieving their objective of customer satisfaction. They have increased sales (Inc VAT) by 5.8 per cent to £17,317 million and increased like-for-like sales by 3.7 per cent and increased market share. This shows that Sainsbury are achieving they are achieving they aim of providing shareholders with good financial returns and to make profit. Customers are now giving their highest rating for healthy, fresh and tasty food. This shows that Sainsbury are achieving the aim are great produce. They invested £2 million to produce bread with higher fibre and 15 per cent less salt making bread healthier for the customer. This shows that Sainsbury are achieving the aim of healthy, safe, fresh and tasty food. Around 95 per cent of their customers are aware of the communities’ schemes and believe it is providing a valuable contribution for the local community. This shows that their objectives to fulfil responsibilities to communities are being noticed. ‘Our advertising, featuring Jamie Oliver, has publicised the campaign to an even wider audience, and sales of whole nutmeg increased from 1,400 jars to 6,000 a week after Jamie used it as seasoning for pasta’ Source: Sainsbury’s web site This shows that they marketing campaign of ‘Try Something New Today’ is working and reaching customers. Customers brought 120,000 of our ‘Bag for Life’ each week, saving an estimated 50 million standard bags a year. This shows that Sainsbury are achieving their objective of fulfilling responsibilities to environment. Overall, I think that it is evident that Sainsbury have effectively been achieving set objectives and targets that means that the company can progress and growth and therefore make profit that is the main purpose of Sainsbury. I think to carry on achieve their main aims and their main purpose, they should: * Carry on focusing on the customer satisfaction as happy customers will continue to shop at Sainsbury, therefore more profit * Keep providing customers with choice of products, this will provoke customer satisfaction Louise Allsop Introduction to Business Unit 1 63205 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Marked by a teacher

    ASDA's Ownership

    4 star(s)

    The reason why ASDA offer these services is because; the customers at ASDA gave them the ideas and told them the rival stores are doing the same. Just recently ASDA Slough asked customers to sign a petition so a pharmacy could be opened.

  2. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    They offer good value food at reasonable costs and are flexible to offer a range of services depending on what is needed from each site. Objectives of the strategy 1) Increase turnover 2) Increase profit 3) Increase the level of support they offer, more successful charity events for example 4)

  1. Btec National Business Level 3 Year 1 - Exploring Business Activity

    strategies I should introduce my two businesses in a few lines and explain the terms 'aims' and 'objectives' clearly and concisely. An aim is a general statement of intent. It tries to summarise, in broad terms, the activity which is about to take place. Aims are written in general terms.

  2. This is a detailed business report on Sainbsurys.

    The only they can reach objectives is by having good communication with workers internally as well as the public externally. Production and Quality Production is combining inputs to create a physical change and end up with a product. The main source of production used at Sainsburys is batch production.

  1. Explain the purpose of keeping accurate financial records.

    far more worrying, surely to have unlimited liability for mistakes of your partners. This problem hit many investors in the Lloyds insurance market in the 1990's. Certain partnerships lost millions of pounds from huge insurance claims. Some investors lost their life savings.

  2. For my portfolio, I was asked to do an assignment on two businesses. I ...

    This can be a natural resource. It includes farming, fishing, mining, forestry, oil and gas drilling. Secondary sector The secondary sector deals with manufacturing, processing, assembly and construction. Manufacturing is the process of turning raw materials from the primary sector into a finished product.

  1. Introduction to J Sainsbury plc

    (Source: www.j-sainsbury.co.uk) The first objective suggests that Sainsbury's have many fully qualified and trained staff and abilities to satisfy customer needs effectively. Sainsbury's recognises this because they understand the need of different customer wants and enable to offer responses to them through products, facilities and services.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    that they will use in production of the product, They would need to set a price higher than the cost of the product so if they use low quality then they can charge a price that may be the cost of producing high quality cola like coca cola.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work