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Introduction and Summary

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Introduction

Introduction and Summary This report will look at two contrasting businesses: Sainsbury and Citizen?s Advice Bureau (CAB)/Citizens Advice Service. * In task 1, both companies? purposes will be identified and expanded for a greater understanding. * In task 2, the contribution of both companies to reach their purposes will be explained, while the business aims and objectives will be identified and how both businesses try to meet their aims and objectives. * In task 3, using a range of resources, the businesses activities will be evaluated in how effective they are in achieving the businesses aims and objectives. Private- and Pubic- sector firms Private-sector firms Private sector means that the government does not control the ownership of a business; instead, members of the public control it. Different types of firms make up the private sector. These include sole traders, partnerships, limited companies and Public Limited Companies. Private-sectors firms are usually aiming to make a profit. Sole Trader A sole trader firm is the smallest firm from the category of private sector firms, consisting of only one owner and that owner does business in their own name. That owner has the control of the firm, and with this control, they must finance, organise and develop the firm. A typical example of a sole trader is the local corner shop, selling the essential grocery items. Advantages One main advantage is that these firms require little capital. Another advantage is that there is an incentive to work hard. This is because the firm is owned by one person, meaning that the owner must do most of the work themselves, including promote and finance the business. Therefore, if the owner wants their firm to succeed, they must work hard. If there is only one owner and possibly couple of staff in the firm, there will be regular customers known. With this relationship, customers will return repeatedly to the firm, therefore producing more sales. ...read more.

Middle

Customer satisfaction, trying to solve their housing problems, therefore achieving customer satisfaction Provide training and active citizenship The CAB provides training, not only for the staff but also for the clients that come to the service. This training could be getting the clients to go to formal education so they can read or write, or could be to get the client to go counselling to get anger issues sorted. Within training the staff, the staff can be trained to ensure that they do their job properly and it is up to a high-class standard. This shows us that the CAB has objectives of: * Social issues, as they are helping clients with essentials skills. * Personal satisfaction, as they are helping staff with essentials skills needed with the job, therefore the staff will feel happier if they know what they are doing * Long Term Survival, staff has to undergo training to ensure that their skills in their role are up to date, if not; this could effect the long-term survival of the service. Main Purposes ?The Citizens Advice service helps people resolve their legal, money and other problems by providing free information and advice from nearly 3,400 locations, and by influencing policymakers.? Source: Citizens Advice Web site It is clear that Sainsbury and Citizen?s advice are two different companies which two different purposes. It is apparent that Sainsbury main purpose is to make profit because most of the things they do are to promote people to spend money. In contrast, the Citizens advice service main purpose is to produce a service, to help resolve people problems that they encounter with providing free information and advice. The main purpose of both companies could be explained by what type of business they are, Sainsbury is a public limited company that tries to achieve profit, while the cab is a public sector company, therefore its aim is to provide a service. Even though both companies have different purpose, there are some similar between the two companies. ...read more.

Conclusion

Sainsbury research shows a marked improvement in customer satisfaction. This shows that Sainsbury are achieving their objective of customer satisfaction. They have increased sales (Inc VAT) by 5.8 per cent to £17,317 million and increased like-for-like sales by 3.7 per cent and increased market share. This shows that Sainsbury are achieving they are achieving they aim of providing shareholders with good financial returns and to make profit. Customers are now giving their highest rating for healthy, fresh and tasty food. This shows that Sainsbury are achieving the aim are great produce. They invested £2 million to produce bread with higher fibre and 15 per cent less salt making bread healthier for the customer. This shows that Sainsbury are achieving the aim of healthy, safe, fresh and tasty food. Around 95 per cent of their customers are aware of the communities’ schemes and believe it is providing a valuable contribution for the local community. This shows that their objectives to fulfil responsibilities to communities are being noticed. ‘Our advertising, featuring Jamie Oliver, has publicised the campaign to an even wider audience, and sales of whole nutmeg increased from 1,400 jars to 6,000 a week after Jamie used it as seasoning for pasta’ Source: Sainsbury’s web site This shows that they marketing campaign of ‘Try Something New Today’ is working and reaching customers. Customers brought 120,000 of our ‘Bag for Life’ each week, saving an estimated 50 million standard bags a year. This shows that Sainsbury are achieving their objective of fulfilling responsibilities to environment. Overall, I think that it is evident that Sainsbury have effectively been achieving set objectives and targets that means that the company can progress and growth and therefore make profit that is the main purpose of Sainsbury. I think to carry on achieve their main aims and their main purpose, they should: * Carry on focusing on the customer satisfaction as happy customers will continue to shop at Sainsbury, therefore more profit * Keep providing customers with choice of products, this will provoke customer satisfaction Louise Allsop Introduction to Business Unit 1 63205 ...read more.

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