Introduction for Currys:

Customers profile:

Most of customers of Currys are from a mixed group of age, gender and races. Most of customers that I personally see coming to the store of Currys in Chadwel heath are parents or just adults who are able to purchase products by credit cards or any other ways of payments. There are also other customers of Currys who are of an average age like teenagers who are able to pay musical items or games. Currys does not have any geographical customers because their customers are most of the time locally. Some customers have their information stored into Currys’ system due to their customers’ loyalty and due to Currys’ market researches. Currys gives to its customers a guarantee of purchasing items from their stores in case that the customer is not satisfied with the products or services that Currys provides to them, then the customer can take the products back and get a replacement or if possible get the customer can get his/her money back but this depends with the case. Some times if Currys cannot sort out the problem that the customer has with the products, they usually give to the customer the phone number of the company or the manufacturer of that particular product for further information or instructions about the usage of the product.

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The key areas in Currys:

Products and services: Audio & Hi Fi, iPods, Micro Hi Fi, Mini Hi Fi, MP3 Players, MP4 Players, Surround Sound, Hi Fi Separates, Hi Fi Separates Packages, Karaoke, Clock Radios, Portable Audio, iPods, Personal CD Players, Personal Cassette Players, Personal Hi Fi Speakers, Analogue Radios, DAB Digital Radios, Non-CD Radio Cassette Players, Portable CD Stereo, Dictation Machines Accessories, Headphones, Blank Minidisks, Batteries, Cameras & Camcorders, Digital Cameras, Camcorders, Digital Camcorders,  Accessories like: Image Editing                         Software, Memory, Holdalls, Tripods, Camcorder Batteries, Camcorder Tapes, Digital Photography Accessories,  Computing, Printers, Scanners, Data Storage, Software: Anti Virus & Security, Education & Kids, Graphics & Photo editing, Lifestyle & Hobbies, Maps & Navigation, Mac Software, Office Applications, Operating Systems, PC Games, Utilities, Video & Music Editing, Networking: Wired Routers, Wired Cards & Adapters, Wireless Kits, Digital Media Players, Digital Media Labelling, Adapters, Network Accessories, PC Furniture: Chairs, Peripherals: Portable Data Storage, PC Headsets, Networking, Keyboards, Mice, PC Cables, USB Device Cables, Phone & Modem Cables, Joysticks & Game pads, PC Speakers, Web Cams, Microphones, Modems, DVD RW Drives, CD-RW Drives, PC Card Readers, Soundcards, TV Cards, Cooking, Range Style Cookers: Built-in Cooking: Splash backs, Ovens, Gas Hobs, Cooker Hoods, Electric Hobs, Built-In Cooking Packages, Cooking Clearout: Accessories: Microwave ovens, conventional Microwaves, Microwaves with grills, Combination Microwaves, Dishwashers, Freestanding Dishwashers, Built-in Dishwashers, etc.

The quality of the products and services that Currys provides is good. Currys has always been lowering their prices if you compare Currys with its competitors the prices of their products and services are reasonable. Currys attracts more customers and they gain their customers’ loyalty because they charge reasonable prices. Customers of Currys are provided with information about the products or services that they have an interest in from the employees of Currys or the information is provided and displayed also including prices of products and services. Every product on the display has its prices, model number and its product code. Some products come with a 12 months guarantee from the manufacturer. Currys has a refunds and exchange policy which is different from product to product. Currys’ complaints procedure for customers goes through the store if the customer is not happy about the products or services they have been provided by Currys or the customer can go to the customer service at the head office of Dixon’s group.

Example:

Furthermore, each of the staff of Currys are specialised in one section of products and they have enough knowledge and information that they help with their customers. Every employee of Currys wear their uniform and they are all dressed appropriately and they have a badge with their names on it. The office at the back of the store has an organisation chart displayed on the wall and that organisation chart shows every employee’s responsibility and their section in which they are specialised in. Currys does a training called ENCORE trainings in the store or outside the store. All the new staffs in Currys get trained on the computer system which has a test prepared for them the staff. At the end of the test, the new employee will get the results printed out automatically by the computerised system.

Moreover, the premises or the store is well laid out and all the signs are clear. Emergency equipment is provided and they all have instructions of how to use them, there is a car park on the out front of the store and that car park is only used for customers or employees of Currys. The store is divided into sections of different items. The store is really displayed safely. There is enough room for people with pushchairs, buggies, wheelchairs and disabled people.

Unfortunately, there are not toilets for customers but there are only toilets in the store for the staff in the store.  

Delivery: Currys has a delivery company and when a customer purchases a large and heavy item, there must be a time and day arranged between Currys and the customer about when the item should be delivered. Some time the delivery takes two days but it depends if the item purchased is in the store or not. If the item is not in the store, then the delivery will take three or four days to be delivered to the customer.

After sales care: Currys always provide to their customers with a guarantee for each products and each product has a guarantee of three weeks to get your money back but a customer of Currys is asked if they want a longer guarantee but that guarantee has to be paid by the customer. If the customer is not satisfied by the products or services that Currys provides them, then the customer has a chance to get a refund with a reason. Currys does not repair the products damaged by the customers but Currys always give to their customers a way that the customer could be in touch with the manufacturer of the products. If a customer is making complaints about the products or services that Currys provides, then Currys keeps the information about that customer into their system and sort it out.

Payment: Currys has many methods of payments that enable their customers to pay in their favourable away, like: credit cards, cash and debit cards.