INTRODUCTION TO MANAGEMENT ENQUIRY - Nokia

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Balbinder Chana                                                                                                       0403048

MG1011B INTRODUCTION TO MANAGEMENT ENQUIRY

Assessment of a major company

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and modern products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and businesses. Nokia is a broadly held company with listings on four major exchanges.

In 2004, Nokia’s net sales totalled EUR 29.3 billion. The company has 15 manufacturing facilities in 9 countries and research and development in 12 countries. At the end of 2004, Nokia employed approximately 55,500 people. Nokia is a broadly held company with listings on the Helsinki, Stockholm, Frankfurt and the New York stock exchanges ().

As a leading brand, strong product offering, high-tech technology, and the unique style of corporate culture, Nokia is a well placed brand in a new era of mobile communications.

Today, Nokia runs four business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks.

Mobile Phones have been developed for all major standards and customer segments in over 130 countries. Nokia’s current core mobile phones business, which is based mainly on GSM,CDMA and TDMA technologies. Mobile Phones highly concentrate on bringing feature-rich and segmented mobile phones to the global market. Nokia’s significant product has several features catering the needs, lifestyles and preferences of their customers.

The multimedia brings mobile multimedia to customers in the form of advanced technology through different mobile devices and applications.

Through the Enterprise Solutions business group, Nokia seeks to influence its knowledge of the two important factors in mobilizing enterprises such as high levels of security and reliability, and the ability to produce a state of the art, pocketable, powerful and user-friendly mobile phones.

The Network is a leading provider of network infrastructure, service, and delivery platforms and related services to mobile operators and service providers.

The Customer and Market Operations includes Nokia’s sales and marketing organisation as well as the manufacturing department etc. they have been organised globally to support the three mobile phone and device related business groups.

As Jorma Ollila (Chairman and CEO, Nokia) puts In 2008, we expect their will be 2 billion people using mobile phones as apart of their daily lives. Looking even further ahead towards more universal access, the aim is to bring access to communications to half of the world’s people by 2015.

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Nokia employs over 50 000 people from more than 120 countries, which creates a huge opportunity for the personnel department. When people join Nokia, they often stuck by international orientation of the business. Many people, working side by side with other people from different backgrounds in a friendly environment.

In 2003, it was a record year for the mobile handset industry and for Nokia mobile phones. The volume growth had increased by 16% the mobile phones market had achieved record volumes of 471 million units, according their approximation. Nokia mobile phones not only achieved their record profits, but ...

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