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MG1011B INTRODUCTION TO MANAGEMENT ENQUIRY Assessment of a major company Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and modern products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and businesses. Nokia is a broadly held company with listings on four major exchanges. In 2004, Nokia's net sales totalled EUR 29.3 billion. The company has 15 manufacturing facilities in 9 countries and research and development in 12 countries. At the end of 2004, Nokia employed approximately 55,500 people. Nokia is a broadly held company with listings on the Helsinki, Stockholm, Frankfurt and the New York stock exchanges (http://www.nokia.com). As a leading brand, strong product offering, high-tech technology, and the unique style of corporate culture, Nokia is a well placed brand in a new era of mobile communications. Today, Nokia runs four business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. Mobile Phones have been developed for all major standards and customer segments in over 130 countries. ...read more.


As you see the highest sales figures were during 2001 as I believe this was a good year for Nokia mobile phones. This is another graph to show the Operating profit from the year 1999 to 2003. During 2000, Nokia's profit levels were above �5,000; this is because they introduced new camera mobile phones which contained different features. The Research and Development chart which shows figures for the year 2002 to 2003. Research and development 2003 2002 Number of R&D employees 19849 19579 Number of countries where R&D centers located 11 14 R&D expenditure, EURm 3760 3052 This chart presents the 10 largest markets globally; during 2003 they display 61% of Nokia's total sales. 10 largest markets, net sales EURm 2003 2002 USA 4475 4665 UK 2693 3111 Germany 2297 1849 China 2013 2802 UAE 1886 925 India 1062 539 Italy 1003 1342 France 867 1273 Brazil 805 773 Spain 748 531 This is a pie chart to show the Net Sales by market area 2003 Americas Asia-Pacific Europe/Africa/Middle East APPENDIX Nokia Corporation and Subsidiaries Consolidated Balance Sheet Dec-31 2004 2003 EURm EURm ASSETS Fixed assets and other non-current assets Capitalized development costs 278 537 Goodwill 90 186 Other intangible assets 209 185 Property, plant and equipment 1,534 1,566 Investments in associated companies ...read more.


income and expenses, net received 41 118 67 Income taxes paid 1,368 11,440 1,947 Net cash from operating activities 4,343 5,252 5,701 Cash flow from investing activities Acquisition of Group companies, net of acquired cash (2004) EUR 0 million, 2003: EUR 0 million, 2002: EUR 6 million 7 10 Purchase of current available for sale investments, liquid assets 10,318 11,695 7,392 Purchase of non-current available for sale investments 388 282 99 Purchase of shares in associated companies 109 61 Additions to capitalized development costs 101 218 418 Long-term loans made to customers 97 563 Proceeds from repayment and sale of long term loans receivable 368 315 314 Proceeds from (+)/ payment of (-) other long term Receivables 2 18 32 Proceeds from (+)/payment of (-) short term loans receivable 66 63 85 Capital expenditures 548 432 432 Proceeds from disposal of shares in Group companies, net of disposed cash 1 93 Proceeds from maturities and sale of current available for Sales investments. Liquid assets 9,737 8,793 4,390 Proceeds from sale of current available for sale investments 587 Proceeds from sale of non-current available for sale Investments 346 381 162 Proceeds from sale of fixed assets 6 19 177 Dividends received 22 19 177 Net cash used in investing activities 329 3,215 3,870 (http://www.nokia.com). ...read more.

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