introduction to marketing

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BTEC National in Business

Unit 3

Pass 2

Introduction:

In this part of the assignment I am going to analyse Cadburys Fuse Bar with the promotion within the marketing mix. Marketing Mix includes five P's

* Product

* Price

* Place

* Promotion

* Packaging

Confectionary Consumption in the UK in among the highest in the world. Chocolate confectionary accounts for around 70% of sales value in the UK market, with sales of sweets at around 30%. These figures show that chocolate in UK is very popular snack; therefore the production of it is very important. Because people like the chocolate so much they need different tastes of the chocolate to suit different customers needs.

Innovation is very important therefore it is important that old products are being updated from time to time and new products are developed to satisfy customers. By launching of Cadburys Fuse, the company has increased the number of customers and increased market share. The product was so successful, that it helped to achieve Cadburys aim to increase their market share.

Product

Product is what company sells in order