• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Introduction to marketing

Extracts from this document...

Introduction

Task 1 Introduction to marketing The Chartered Institute of Marketing's definition provides a clear picture of the activities involved in marketing. It defines marketing as is the "management process responsible for identifying, anticipating and satisfying customer requirements profitably". Marketing is the main source to make a profitable organisation. Marketing focuses on how customers make choices and how companies should design products to satisfy their customer requirements. This is done in the marketing mix also know as the ` Four Ps`, that are Product, Price, Promotion and place. The Concept of marketing The concept of marketing is basically to meet their organisations objectives and also to be focused on their customer's requirements, so that they keep their sales up and make sure that their rivals/competitors don't take customers away. By doing this it will only make them more successful by bringing in more capital to the business. The majority of businesses have their own style to keep their customers happy and bond to create a good relationship. For example `Apple` with their Apple iphone, which has been very popular and has been a big feature in the market. Apple have used their research to find out what features would the customer want. ...read more.

Middle

They can do this by ways like pop ups and email marketing. The reason this will be a benefit is because a large majority of people use the internet to surf or research the internet. The fourth principle is keeping ahead of the competition; businesses will always try to keep ahead of their competitors. The reason for this is very straight forward, so that they do not suffer a loss to their business. They can prevent this by basically following and making sure that the other three principles are done correctly. Types of Organisations There are several types of organisation including: * Public organisations * Private organisations * Voluntary organisations Public Organisation (The Manchester College) A public organisation is basically owned or controlled by the government, for example The Manchester College. The Manchester College carries out the four marketing principles. The first principle is to understand customer needs which they do by having a variety of courses for the students. Also they offer different timing of courses such as evening, part time and online courses. The second principle is communicating effectively with consumers; they carry out this by advertising their college in places such as on buses, newspapers and radio as this is the appropriate choice of advertisement. ...read more.

Conclusion

These departments have to make sure that they are informed about developments of the product. * Manage changes in technology, competition and consumer tastes. The purpose of this function is to keep a look out for changes in technology, competition and the consumer tastes. This is important so the business doesn't fall behind and keeps in date with the trend. E-marketing E- Marketing is basically marketing but with the use of electronic methods more specific the internet. This is a very popular way to market. Organisations use this to set up their own business online. There are many examples for E- Marketing such as websites, email marketing and pop-ups. A website provides 24 hour marketing so by this the business can market when ever they want to. Email has a benefit that is the organisation can market one to one with their customers. This is basically were they send a direct email with their name on it so it directs straight to them. This is good because then it makes the customer feel more importance to the business. The last benefit is that it will make their organisation into global reach with e-marketing. ?? ?? ?? ?? BTEC National Diploma In Business Unit 3: Introduction to Marketing Danish Rahman ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing research for coca cola

    Consider: The business then will have to think how to collect the information, what information they are going to take and what information they already own. Analyse: Next stage is to analyse the data effectively. This is where the business analyse the information from variety of sources and pick out relevant information.

  2. PEST analysis for M&S and Oxfam.

    Although a complex retail environment and call from employers groups for an extended pay pause, M&S agreed to increase staffs wages above the current rates of pay to 6.7%. Mandate Assistant General Secretary, Gerry Light said, "This deal is significant both in terms of Marks and Spencer's' recognition of the

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    between the answers, when using the range this can also help to understand the mean results. For example if one person was willing to travel 100 miles for the product but most people were only willing to travel 15 showing the range of answers can help to identify why the average has been affected.

  2. BTEC BUSINESS UNIT 2

    be structured like; Company director Assistant director Sales manager Assistant Sales manager Team leader Sales assistants If the Coca Cola enterprise wants to tell the sales assistant about how to use the new tills they have purchased then the company director will not personally come and the sales assistant, the

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    However before coming to this conclusion I will have to do marketing researches to see if consumers are willing to buy the product I will launch. If consumers state that they want a different flavour I will have to change my decision and make it the flavour they want, so that I can make a profit.

  2. Marketing Aims and Objectives - with examples from major companies.

    The business will suffer because they would have lost capital on advertising fees, if the communications and marketing was not effective the employees will feel de-motivated, the business will lose customers and market share and will also lose reputation. Be aware of internal and external constraints on marketing activities This

  1. P5 Introduction to Marketing: What is Market Segmentation?

    The decision making unit (DMU) in business-to-business markets is highly complex or at least it has great potential to be. Ordering basic products with low value such as office stationary may well be the responsibility of the new boy. However, the purchase of new machinery that is vital to a

  2. Marketing Assignment - examples Tesco and Coca Cola

    Positioning is also a part of building a good brand image. Positioning mean where an organisation is placed within the marketing criteria. To have a good positioning within the marketing criteria a company must be clear of the service that they offer, this would mean brand name, image, service standards, product guarantees.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work