• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17

Introduction to sales promotions

Extracts from this document...

Introduction

Introduction to sales promotions Today, sales promotions are a key feature of the retail trade. There are many ways in which a business can sell and a sales promotion is just one aspect of marketing goods or services. The specific product which I have decided to base this assignment on is 'Coca-Cola's' 2- litre bottle of coke. I thought that it might be interesting to investigate the sales promotions of 'Coca-Cola' as they are a business which has provided many since they were first founded by John Pemberton till now. 'Coca-Cola' 'Coca-Cola' was invented on 8th May 1886 by John Pemberton in Atlanta, Georgia. John Pemberton's bookkeeper, Frank Robinson, came up with the name 'Coca-Cola' and designed the logo. The drink was first sold at Jacobs's pharmacy. The fact of all this which I find most interesting, is the fact that during the first year, sales of 'Coca-Cola' averaged nine drinks a day, adding up to a total of �50 for that year. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day in around 200 countries. P1 'Coca-Cola' offer many sales promotions for their 2 -litre bottle of coke and just some of them are as follows: * Free itune with any 'Coca-Cola' bottle of coke. Many people are into music and they know that if they purchase a bottle of coke, they'll get a free itune of their choice. This will help promote 'Coca-Cola' and maybe it will help promote' 'Apple' as well (itune's owner business). * Free world cup Germany 2006 glass when you purchase two bottles of coke * Be in a chance to win player for your club and �10,000 with this bottle. Win a Player This sales promotion appealed to many football fans, especially those who play for a amateur club. The player would have helped boost the team in all areas. ...read more.

Middle

Curry's have exits which are clearly viewable and accessible with a push-down-bar for all users. All of the staff in my chosen business, Curry's, is trained to believe that their customers judge the business by the service they receive. Curry's are a well recognised business which specialises in electronic and separates. Despite not being the market leaders, curry's know very well that they need to treat each and every single customer with the help and friendliness which they expect. They also feel that it's important to make every customer feel special and important. Security is a key aspect of the well-being of the customers and the safety of the business. Every year, there is a �200 million loss in goods which have been stolen by shoplifters. The security within that business has a special job, which is to make sure the shoplifters do not get away with theft. Security guards are not the only source of security. It is also security cameras which are responsible for the capture of stolen goods. Once a shoplifter has been identified, they can then be taken on and prosecuted. All staff should be trained with the knowledge of all their products which they specialise in. Friendly and knowledgeable staff is a key issue for any business who wants to be taken serious. Customers don't want to walk into a store to unfriendly members of staff who have no knowledge on any of their products. Curry's members of staff are well trained with the respect, friendliness and knowledge which each customer should expect. This has made Curry's a well organised and motivated team which will prove more rewarding in the future. Curry's should be well aware of the law and all key terms of policies. They should also know that customers may feel the need to make a complaint about how they feel they have been unlawfully treated. Any serious business should offer a customer service that allows customers to be treated fairly and lawfully. ...read more.

Conclusion

Regardless of this, many do accept these terms, e.g. Curry's. If a customer went to Curry's with a faulty good, of course the business will offer an exchange or a 100% refund as part of the law. Curry's also offer a 100% refund for all of their other products within one week of purchase. They believe that this action will give them the edge over their competitors, such as Dixons. Meeting and greeting customers The skill of knowing how to approach and greet a customer is a very beneficial one. If a customer just casually enters a store, he or she would not like it if a member of staff suddenly pounced on them. If this is carried out, it is very likely that the customer will feel uneasy and also tempted to leave instead of wanting to purchase anything. If a customer is browsing and wants information they would not like it if they were ignored. As a customer of Curry's, I have entered their stores on many different occasions. The members of staff who work their do not pounce on you the moment you walk through the door which is a good thing. Neither are they there to help me or my family. They have no experience in greeting customers and when they do, it seems like a desperate attempt to make money. I have noticed that they pre-judge many of their customers. They seem to only 'snoop' around the older people in the fact that they have more money than that of the younger people, like me. They believe that the older people will make a purchase and the younger will not. Asking questions and listening to answers Customers will always ask questions regarding products, and it is the member of staff's job to answer it. This is done through product knowledge. No one likes it when a member of staff doesn't know anything about their products. This is why it's really important that all members of staff trained with product knowledge so that they are prepared. It is also important that the members of staff ask questions too. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Co-op believes that its employees and customers are valuable to the business. Co-op retail is part of a society in which takes note of the interests and concerns of many different groups. For Co-op this includes fair and equal treatment of its customers which is primary and Co-op puts their concerns and opinions first.

  2. Business Aims and Objectives.

    * Financial service centre - in the financial service centre the team make sure all the employees in Tesco are being paid their wages. Their wages must be correct as they send over �1 billion a month to process about 1 million people.

  1. The business I am going to set up is a snooker club,

    After looking at my business's profit and loss account the company is making a lot of profit, this gives me an indication that the business plan is worthwhile. 4.4.2 Balance Sheet A balance sheet records the assets (possessions)

  2. The process of electroplating and how it is used to protect products.

    To the positive pole of the battery we connect the red wire; the other end of the red wire we connect to a rod made of nickel. Now we fill the cell with a solution of a salt of the metal to be plated.

  1. Analyse how a selected website (Tescos) has been designed to meet the requirements of ...

    The target group would want to access the site in a safe manner. The customers would want to know if there was a breach of security or misuse of the site so they can take some action towards this issue.

  2. For this unit I will be looking at the marketing of an existing service. ...

    Information packs will be sent to companies from two different databases. One-database hold records about all companies that have previously booked first class seats for business travel. The other database will be taken from business directories suck as Kompass, which gives company details about the name, address, phone number and annual sales.

  1. The law relating to organ transplantation

    what use are organs in a cadaver if they are destined to rot, or burn? Major religions back organ transplantations - Judeo-Christian and Islamic emphasise charity, whilst Catholic, Buddhist and Hindu emphasise doing good to gain metaphysical favour. So what remains the objection to a presumed consent system?

  2. In this coursework I need to produce a detailed business report on one medium-sized ...

    demand of the organisation's markets * the impact on business of any changes in the economic, political, social and legal environment. Superior Prep Line manager Prep group group Staff Subordinates Staff relationships relationships Figure 1.9: Communication network Communication channels and methods The communication channel refers to the means by which information is communicated.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work