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Introduction to sales promotions

Extracts from this document...

Introduction

Introduction to sales promotions Today, sales promotions are a key feature of the retail trade. There are many ways in which a business can sell and a sales promotion is just one aspect of marketing goods or services. The specific product which I have decided to base this assignment on is 'Coca-Cola's' 2- litre bottle of coke. I thought that it might be interesting to investigate the sales promotions of 'Coca-Cola' as they are a business which has provided many since they were first founded by John Pemberton till now. 'Coca-Cola' 'Coca-Cola' was invented on 8th May 1886 by John Pemberton in Atlanta, Georgia. John Pemberton's bookkeeper, Frank Robinson, came up with the name 'Coca-Cola' and designed the logo. The drink was first sold at Jacobs's pharmacy. The fact of all this which I find most interesting, is the fact that during the first year, sales of 'Coca-Cola' averaged nine drinks a day, adding up to a total of �50 for that year. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day in around 200 countries. P1 'Coca-Cola' offer many sales promotions for their 2 -litre bottle of coke and just some of them are as follows: * Free itune with any 'Coca-Cola' bottle of coke. Many people are into music and they know that if they purchase a bottle of coke, they'll get a free itune of their choice. This will help promote 'Coca-Cola' and maybe it will help promote' 'Apple' as well (itune's owner business). * Free world cup Germany 2006 glass when you purchase two bottles of coke * Be in a chance to win player for your club and �10,000 with this bottle. Win a Player This sales promotion appealed to many football fans, especially those who play for a amateur club. The player would have helped boost the team in all areas. ...read more.

Middle

Curry's have exits which are clearly viewable and accessible with a push-down-bar for all users. All of the staff in my chosen business, Curry's, is trained to believe that their customers judge the business by the service they receive. Curry's are a well recognised business which specialises in electronic and separates. Despite not being the market leaders, curry's know very well that they need to treat each and every single customer with the help and friendliness which they expect. They also feel that it's important to make every customer feel special and important. Security is a key aspect of the well-being of the customers and the safety of the business. Every year, there is a �200 million loss in goods which have been stolen by shoplifters. The security within that business has a special job, which is to make sure the shoplifters do not get away with theft. Security guards are not the only source of security. It is also security cameras which are responsible for the capture of stolen goods. Once a shoplifter has been identified, they can then be taken on and prosecuted. All staff should be trained with the knowledge of all their products which they specialise in. Friendly and knowledgeable staff is a key issue for any business who wants to be taken serious. Customers don't want to walk into a store to unfriendly members of staff who have no knowledge on any of their products. Curry's members of staff are well trained with the respect, friendliness and knowledge which each customer should expect. This has made Curry's a well organised and motivated team which will prove more rewarding in the future. Curry's should be well aware of the law and all key terms of policies. They should also know that customers may feel the need to make a complaint about how they feel they have been unlawfully treated. Any serious business should offer a customer service that allows customers to be treated fairly and lawfully. ...read more.

Conclusion

Regardless of this, many do accept these terms, e.g. Curry's. If a customer went to Curry's with a faulty good, of course the business will offer an exchange or a 100% refund as part of the law. Curry's also offer a 100% refund for all of their other products within one week of purchase. They believe that this action will give them the edge over their competitors, such as Dixons. Meeting and greeting customers The skill of knowing how to approach and greet a customer is a very beneficial one. If a customer just casually enters a store, he or she would not like it if a member of staff suddenly pounced on them. If this is carried out, it is very likely that the customer will feel uneasy and also tempted to leave instead of wanting to purchase anything. If a customer is browsing and wants information they would not like it if they were ignored. As a customer of Curry's, I have entered their stores on many different occasions. The members of staff who work their do not pounce on you the moment you walk through the door which is a good thing. Neither are they there to help me or my family. They have no experience in greeting customers and when they do, it seems like a desperate attempt to make money. I have noticed that they pre-judge many of their customers. They seem to only 'snoop' around the older people in the fact that they have more money than that of the younger people, like me. They believe that the older people will make a purchase and the younger will not. Asking questions and listening to answers Customers will always ask questions regarding products, and it is the member of staff's job to answer it. This is done through product knowledge. No one likes it when a member of staff doesn't know anything about their products. This is why it's really important that all members of staff trained with product knowledge so that they are prepared. It is also important that the members of staff ask questions too. ...read more.

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