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INVESTIGATING BUSINESS PROJECT: SAINSBURY PLC PRESENTED BY: JENNIFER TAKYE INTRODUCTION This project is designed to provide an investigative approach to uncover the entire business activities of SAINSBURY PLC. This is to aim at providing first century approach to business by exploring particular skills and relevant knowledge in Business. This project will seek to evaluate the aims and objective of Sainsbury. This will also cover how external factors influence like inflation, unemployment, per capital income influence Business outcomes. To demonstrate knowledge, and understanding of the specified context, my research will examine marketing activities and strategies; evaluate key factors that will contribute to the success of the business; communicate with potential customers to ascertain facts. Again I will give a critical assessment of the objectives and aims set by Sainsbury and ascertain whether in practical terms its have been achieved. BACKGROUND LITERATURE J Sainsbury plc was found in 1869 by John James and Mary Ann Sainsbury. It was opened in a small dairy shop at 173 Drury Lane, London which was the poorest area in London. Sainsbury's shop quickly became popular for offering high-quality products at low prices. A study on this case revealed Sainsbury to be very successful and this lead to the opening of branches in other market streets in Stanley, Islington and Kentish town. In the late Victorian period competition from large national multiple retailers such as Lipton's posed a serious challenge to small regional chains like Sainsbury's. John James found it necessary to step up his rate of expansion So that he could buy goods as competitively as these companies. Between 1890 and 1900 the number of Sainsbury's branches trebled from 16 to 48. Currently J Sainsbury plc is one of the leading UK food retailers with interests in financial services. It consists of Sainsbury's Supermarkets, Sainsbury's Local, Bells Stores, Jackson's Stores and JB Beaumont, Sainsbury's Online and Sainsbury's Bank. It employs 148,000 people.
2. The brand works at thoroughly understanding its customer communities. 3. The brand treats different kinds of customers in ways appropriate to them. 4. Leaders encourage shared learning across the organisation. 5. There are effective enterprise-wide routines for collecting unduplicated Customer information. 6. Quality customer information is available in a timely way at every point of need. 7. Leaders have a win-win attitude. 8. Leaders are promoting what they practice. 9. There is effective co-operation across the marketing teams. 10. Marketing is appreciated for communicating what the brand means. 11. Customer relationship investment focuses on optimising customer acquisition, retention and upgrade. 12. The company and its agencies work together in partnership. 13. Investment is focused on the most valuable customer opportunities. 14. Communication planning routinely reviews all customer Touch points. 15. Communications for each type of customer/person are planned in whole series or sequences. The Marketing mix The marketing mix is the most famous marketing term used to describe the basic, tactical components of a marketing plan. Also known as the Four P's, In order for Sainsbury to achieve their marketing objectives they need to have a strategy that includes different elements. These elements identify clearly what the customers need, where and when it's needed and the cost involved. The marketing mix consists of four elements and they are Product, Price, Promotion, and Place. Product At Sainsbury's it's their priority to provide healthy organic foods to their customers. Their second principle Sourcing with integrity is about the way they do business, from the products we sell, to the way in which we procure them. Sainsbury's at the industry's leading retail Quality Food and Drink Awards last December, 30. Sainsbury's products were short listed, the most from any retailer. Every nomination in the fresh produce category was a Sainsbury's product. We won nine category awards, and for the third year running were given the overall award for quality.
Philip Hampton, Chairman, said: "They have delivered another strong performance during the first half of the year and have increased our interim dividend by 25.0 per cent. Our recovery is well advanced and ahead of plan. Since March 2005, we have grown sales by 1/22.3 billion and we are ahead of our target to reach 1/22.5 billion by March 2008. Our underlying profit before tax for the first half was up 27.0 per cent to 1/2240 million. "These results demonstrate our continued ability to grow the business. Sales Growth has remained ahead of the market (4) with a good first half performance towards the new targets outlined in May 2007. During this period we held protracted discussions with Delta Two. It has announced it will not be Proceeding with an offer for Sainsbury's, and we continue to focus wholeheartedly on delivering our targets. Sainsbury's has great potential under the leadership of its strong management team and the company remains committed to completing its recovery plan and continuing to deliver improved performance." Justin King, Chief Executive, said: "Everyone at Sainsbury's has been focused on serving customers better despite the potential distraction of corporate activity and these results are a credit to the hard work and commitment of our 150,000 colleagues. We now have 16.5 million customers each week and in the first half we grew like-for-like sales excluding fuel by 4.0 per cent despite tough comparatives from the previous year and challenging weather conditions during the summer. This takes our recovery plan into its third and final year and builds on the excellent results delivered last year. Our two-year like-for-like growth is around ten per cent and strong operational gearing provides a firm base for future growth. I think by the above submissions and the two statements by the Chairman and the Chief Executive respectively, J Sainsbury is doing relatively well. ?? ?? ?? ?? AS Applied Business Unit 1 Investigating Business 1 Jennifer Takye 12 C
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