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Investigating electronic Business

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Task: Increasingly, businesses are establishing their own websites and are using the internet to advertise, promote and sell their products and services. This unit provides you with opportunities to investigate businesses with a web presence, to consider the aims and objectives of online presence and to allow you to make your own judgment on what makes a good website. 4.1 Understanding the purpose of an online presence WEBSITE - EBAY Business Aims and Objectives * Increasing sales Increasing sales would not apply to EBay as an aim and objective because it is not EBay who personally supply the goods. EBay is a business which provides access to suppliers in order to sell there goods to people from all across the world. The business objective is therefore not increasing sales, but increasing the amount of suppliers who wish to sell. * Profit maximization They make profit by encouraging people sell their goods. They make money from charging a certain amount of commission on each item you sell or buy. When you list an item on eBay, you're charged an insertion fees. EBay generates revenue from a number of fees. EBay now owns the PayPal payment system, which has fees on its own. If the item sells, you are also charged a Fee. ...read more.


million members worldwide, and EBay has its local sites serve Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Malaysia, the Netherlands, New Zealand, Poland, the Philippines, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States. EBay has already expanded to almost two dozen countries including China and India. The only places where expansion failed was Japan and Hong Kong where its competitor Yahoo! had a head start. This is beneficial for all of the customers because it means that they can buy or sell from any location in the world and particular beneficial because they can buy from home. They do not need to waste time, money and energy getting to and from the shop. * Visual factors The website is easy to read; it is well formatted and well structured (bold and conspicuous topics). The website provides valuable, timely information to the user, not lots of data. Information on the website is easy to find on the website and it has different sections for each subject. It is updated regularly. It is well organized, therefore easy for the customer to read. The content is set in an attractive, interactive, and consistent formatted and very easy to navigate. ...read more.


Anything can be sold as long as it is not illegal or does not violate the eBay Prohibited and Restricted Items policy. EBay is one of the most well known website worldwide which nearly everyone is aware of. EBay offers a wide variety of educational tools, features, and services that enable members to buy and sell on the site quickly, safely, and conveniently. These services include online payments by Pay Pal, tips on safe trading, and the Developers Program for community members who would like to develop their own technology solutions. * Target Market EBay's target market ranges from teenagers, from around 16 to middle-aged people around 65 EBay's target market is product sellers and product buyers because people sell and buy online. It targets everyone who shops online nationally and internationally. * Product range The company's current business strategy includes increasing revenue by increasing international trade within the eBay system. In April 2006, eBay opened its new eBay Express site, which is designed to work like a standard Internet shopping site to consumers. Select eBay items are mirrored on eBay Express where buyers shop using a shopping carts to purchase from multiple sellers. EBay's main rivals are Amazon.com Marketplace, Yahoo! Auctions and Overstock Auctions. ?? ?? ?? ?? Maddy Unit 4 - Investigating Electronic Business ...read more.

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