• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigating electronic Business

Extracts from this document...

Introduction

Task: Increasingly, businesses are establishing their own websites and are using the internet to advertise, promote and sell their products and services. This unit provides you with opportunities to investigate businesses with a web presence, to consider the aims and objectives of online presence and to allow you to make your own judgment on what makes a good website. 4.1 Understanding the purpose of an online presence WEBSITE - EBAY Business Aims and Objectives * Increasing sales Increasing sales would not apply to EBay as an aim and objective because it is not EBay who personally supply the goods. EBay is a business which provides access to suppliers in order to sell there goods to people from all across the world. The business objective is therefore not increasing sales, but increasing the amount of suppliers who wish to sell. * Profit maximization They make profit by encouraging people sell their goods. They make money from charging a certain amount of commission on each item you sell or buy. When you list an item on eBay, you're charged an insertion fees. EBay generates revenue from a number of fees. EBay now owns the PayPal payment system, which has fees on its own. If the item sells, you are also charged a Fee. ...read more.

Middle

million members worldwide, and EBay has its local sites serve Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Malaysia, the Netherlands, New Zealand, Poland, the Philippines, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States. EBay has already expanded to almost two dozen countries including China and India. The only places where expansion failed was Japan and Hong Kong where its competitor Yahoo! had a head start. This is beneficial for all of the customers because it means that they can buy or sell from any location in the world and particular beneficial because they can buy from home. They do not need to waste time, money and energy getting to and from the shop. * Visual factors The website is easy to read; it is well formatted and well structured (bold and conspicuous topics). The website provides valuable, timely information to the user, not lots of data. Information on the website is easy to find on the website and it has different sections for each subject. It is updated regularly. It is well organized, therefore easy for the customer to read. The content is set in an attractive, interactive, and consistent formatted and very easy to navigate. ...read more.

Conclusion

Anything can be sold as long as it is not illegal or does not violate the eBay Prohibited and Restricted Items policy. EBay is one of the most well known website worldwide which nearly everyone is aware of. EBay offers a wide variety of educational tools, features, and services that enable members to buy and sell on the site quickly, safely, and conveniently. These services include online payments by Pay Pal, tips on safe trading, and the Developers Program for community members who would like to develop their own technology solutions. * Target Market EBay's target market ranges from teenagers, from around 16 to middle-aged people around 65 EBay's target market is product sellers and product buyers because people sell and buy online. It targets everyone who shops online nationally and internationally. * Product range The company's current business strategy includes increasing revenue by increasing international trade within the eBay system. In April 2006, eBay opened its new eBay Express site, which is designed to work like a standard Internet shopping site to consumers. Select eBay items are mirrored on eBay Express where buyers shop using a shopping carts to purchase from multiple sellers. EBay's main rivals are Amazon.com Marketplace, Yahoo! Auctions and Overstock Auctions. ?? ?? ?? ?? Maddy Unit 4 - Investigating Electronic Business ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    With this advantages comes disadvantages as to security, the Internet Explorer has a function called "History" and sites with areas of security might not disclose the customer's personal information. Online based companies have enable customers to buy with any means which they might have access to the internet.

  2. For my business report I am investigating the Co-op erative society supermarket.

    (taken from coop.co.uk ) * To recruit more members to he Co-op movement This is carried out by the Co-op to gain more stakeholders Membership United Co-op is owned and democratically controlled by its members. The members are the 'shareholders' of the business and have an equal say in how the Society is run.

  1. Business Aims and Objectives.

    as Tesco is located just outside the town therefore it would be easy for their customers to get to. Tesco Express Tesco Express is a smaller version of Tesco. It is open for customers to pop in and by bits and bobs, and would be located by busy petrol stations or in small towns.

  2. Ao1 : aims and objectives

    Businesses are also affected and influenced if interest rates fall. In this case, the original loan would cost less and sales may increase at the same time. For this reason, most businesses prefer interest rates to be low. This way, the government can influence the expenditure of people in the economy.

  1. For my GCSE business studies I have to make a portfolio investigating two contrasting ...

    Areas Introduction: Functions are used to keep a company keep their records and improve their service by asking their customers their wants and how it could be improved. There are seven functions in a business, which are: 1) Customer Service - provides information advice and after-sales service and deals with customer complaints.

  2. The Use of Geographical Information Systems (GIS) And International Technology Transfer by Non-Governmental ...

    of collaborators, which is one of the cornerstones for the success of the projects. In the three countries the members of the Top Management that were involved were: the permanent Secretary of the Ministry of Health in Botswana, the Director of the Health Programme in Morocco, and the Director of

  1. Business Online

    businesses such as CDs and videos, but it was profitable on groceries. Even today, Tesco.com handles more than 3.7 million orders per year and half of its online customers weren't previous Tesco customers. When the online services was launched, majority of the customers weren't aware of these new services, until Tesco began advertising online services on television, billboards, radio etc..

  2. Dell - The reason for selecting Hong Kong.

    Moreover, USA market is already over supply and Hong Kong market still have the room to be developed according to software industry information centre. 1.2 Market segmentation Business to Business Target : small business, larger corporation, individual consultants Demographics Industry - Mainly focus on financial, insurance, real estate and business

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work