• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigating Internet marketing

Extracts from this document...

Introduction

Investigating Internet and eBusiness Distinction One Carol Viney In this assignment I will make justified recommendations as to how a selected business organisation and an individual could improve their preparation for the growing use of internet by business organisations. I have chosen to look at look at a local Jewellery store in Enniskillen its currently successful I've been looking at ways to expand I feel if it offers an online service this will hugely maximise the companies potential and profit. In this modern age we live in people have greater demand when shopping. People work more there are more families with both parties working this doesn't leave a lot of time for them to shop so online shopping has become more popular. A customer can shop whenever they feel like it if they work nights and come in at 4 in the morning they can go on the internet and order what they want. ...read more.

Middle

instantly if it was per when you get the goods you could have to wait a few weeks for payment as the case would be with a furniture store delivering heavy goods if is busy it could take a few weeks. There are also opportunities to use customer care online so one person can just check emails from customers instead of having a customer care department or you could hire a call centre to take care of them problem for you The website must be accessible this means it should be on the first page at the top of a related search. This is very important you want your business to be at the top of search that involves your key words people do not scroll down to the bottom of the page they simply click on the first few results. ...read more.

Conclusion

All these above points need to be meet to make sure they website is effective. When someone clicks on a website they know whether or not they will purchase of a site or even load. When a company is going to expand into online marketing they need to hire a specialist to design there website. A website should load quickly not be overly loud with brash colours but should be laid out so that everything isn't cramped into one page but should not be a blank page. The website should not have pop ups and minimise advertisements to a sensible amount. Conclusion I critically evaluated the plans made by a specific organisation and an individual and make justified recommendations for the improvement of the plans. The organisation can be one with which the learner is familiar or a case study could be used. The justification should draw on factual data, trend analysis and/or benchmarking against other organisations ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Opening a sandwich shop in huddersfield

    200+30=�230 This is the figure that I think on average will be the daily income. I think to calculate a Saturday would be much high than this as it is the busiest trading day of the week and also the fact that snappy sandwiches closes later.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Risk-taking Risk-taking skill is a skill which not every business has. By taking risks a business is introducing new products not knowing what the reactions of potential customers will be like. McDonalds has taken risks by introducing new products and then investing money in advertisement to promote the product.

  1. Unit:3 Investigating Marketing

    strategies on how to promoting my business, strategies on gaining more customers from my company, or if my business are being growth and profitable in the future and other types of information that related to the market research in running a business.

  2. Investigating business

    The environmental system is the natural system in which life takes place. Increasingly businesses have become aware of the relationship between their economic activity that is making goods and services for profits and the effects that have on the ecosystem.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    be high in the market, however if my product is not wanted and brought by customers than it will not make any profit and can no longer succeed. Suppliers: Suppliers also have a big influence on Coca Cola. Suppliers must offer goods at high quality, if the suppliers supply goods

  2. Unit 2 Investigating business

    My operations I have chosen a location to base the main office and also an area in there where all of the chilled and frozen food will be permanently kept. The location I have chosen is just the back of a shop as we are working with some other people

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    the future then lastly satisfying customers to build a trust between the customer and the organisation. Before businesses can make decisions they have to collect information, analyse the information thoroughly and then consider the price of the product by seeing how much its value is.

  2. Marketing assignment - analysis of lastminute.com

    your refund of the difference, provided that the cheaper price isn?t the result of a special deal. Except for Top Secret Hotel bookings where the price match guarantee will extend to a cheaper price that is a result of special deals.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work