Investigating Internet marketing

The internet offers companies a chance to expand with low costs there is no need to have stores around the world when there website can offer all the services there store would be. So it can now enter the global market with no real substantial expense with jewellery is quite light so shipping would be cheap so it makes all corners of the globe accessible with a low cost.

The business efficiency of your business can be increased largely through the internet they are many advantages to using online website you can use card to accept payment so you can get payment for the goods instantly if it was per when you get the goods you could have to wait a few weeks for payment as the case would be with a furniture store delivering heavy goods if is busy it could take a few weeks. There are also opportunities to use customer care online so one person can just check emails from customers instead of having a customer care department or you could hire a call centre to take care of them problem for you

The website must be accessible this means it should be on the first page at the top of a related search. This is very important you want your business to be at the top of search that involves your key words people do not scroll down to the bottom of the page they simply click on the first few results. The first two or three searches are sponsored searches they pay to have there site there anytime someone clicks on there search they have to pay the service provided. The jewellery store must also ensure that they keep ahead of the competition they can check on there competition with one simple click this is not a hindrance but a help as you can adjust your prices accordingly. They can check on popular jewellery stores see what they sell and find out new trends from the market leader and lower there prices to just below there competitions to undercut the competition.  If a business is operating online it is important for them to have some sort of feedback section to there site or email address for people to contact them. This needs to be checked regularly because if someone leaves a message they expect a reply very soon as customers are fickle and if they feel the company doesn’t care they will change there alliance to another company.

All these above points need to be meet to make sure they website is effective. When someone clicks on a website they know whether or not they will purchase of a site or even load. When a company is going to expand into online marketing they need to hire a specialist to design there website. A website should load quickly not be overly loud with brash colours but should be laid out so that everything isn’t cramped into one page but should not be a blank page. The website should not have pop ups and minimise advertisements to a sensible amount.

Conclusion

I critically evaluated the plans made by a specific organisation and an individual and make justified recommendations for the improvement of the plans. The organisation can be one with which the learner is familiar or a case study could be used. The justification should draw on factual data, trend analysis and/or benchmarking against other organisations