• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is There A Difference Between Fashion Marketing And Normal Marketing?

Extracts from this document...


Difference between Fashion Marketing and Normal Marketing? Marketing is the process of anticipating a consumer need and then making or offering a product which satisfies the customer and also feedback is important to improve the product. Therefore, it is communicating the value of a product or service to the final customer. It involves the 4 P?s of marketing which are Product, Place, Price, and Promotion. While Fashion marketing is the profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. ...read more.


In fashion marketing, the customer?s needs depend upon the lifestyle of a person, for example a 22 year married girl will have different needs from a 22 year college going girl. In these types of market demand of product arises frequently and it get fulfilled very quickly. While in normal marketing the competition factor is less as there are no new innovations frequently because people prefer the same product more which they are using on regular basis. Fashion marketing involves a limited range of products such as apparels, accessories etc. whereas marketing is a wider concept and it involves a huge range of product such as FMCG products, automobile products etc. ...read more.


Marketers in the fashion industry have to keep constantly analysing new trends and see if what they are doing is working or not. Then if it is not, they need to make the necessary adjustments in order to have success for themselves and the company that they represent. They are directly engaged with all of the aspects of advertising and promotion when it comes to their products. There is not much difference between fashion marketing and marketing but there are also things which are different in fashion marketing and marketing. Fashion marketing is a narrower term than marketing. Therefore, Fashion Marketing is an aspect of Marketing whereas marketing itself is a very wide concept. Submitted By : Srishti Taneja Jyoti Pathreja Shiney Sharma ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    These records can also show how successful different marketing campaigns have been. Companies can experiment by making small changes in certain areas of their business and seeing how it affects their business; if it improves their business they can make these changes throughout the whole company.

  2. Unit 3 - Marketing Research And Marketing Mix

    amount of time, therefore has implications on the cost effect of the campaign. Also if the business wishes to improve the product by releasing new versions of the Ribena every 3 years, this could give an opportunity for competitors to develop a new product.

  1. The concept and principles of marketing

    Marketing Activities Marketing activities are the actions taken by the marketing team to achieve the set objectives. Day-to-day jobs such as conducting market research for new products and promotional ideas, creating promotional campaigns by producing TV commercials, booking airtime, networking, doing PR work etc.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Packaging enhances appearance using colour, shape and size. It carries the brand's name, product photograph and information re product use. It may allow the product to be seen whilst keeping it clean, offer ease of use advantages and continue to have, marketing value even after the product has been used for example biscuit tins.

  1. Business Studies Company Profile

    Teamwork in teams of workers is important for workers to be willing to work and if done successfully it builds competitive and high performing teams. Teamwork is vital for success in building a car, as BMW have specialists, who do their required job, then pass it on to the next

  2. Unit 1 Marketing Proposal: A01

    The more materials involved in the creation process the more money requires for example in car companies they use many different materials like the creation of the Bugatti Veyron cost �4.1million and is sold for only �850,000 which really indicates they have made a loss.

  1. Marketing Research

    For e.g. Which are the brands of cola drinks you are aware of and which is your favorite brand. Personal questions are definitely avoided as openers like what is your age, income etc. B) Are difficult questions ensconced in the body of the questionnaire.?

  2. investigating marketing

    What does your company, product or service hope to achieve? Setting objectives are important; it focuses the company on specific aims over a period of time and can motivate staff to meet the objectives set. A simple acronym used to set objectives is called SMART objectives.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work