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Level 3 BTEC Business, Unit 33 - P2 How businesses use the Internet.

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Introduction

Task 2 Some businesses use the Internet to research competitors. For instance, Hoovers.com allows searches for detailed information on businesses across the country. An Internet search on a competing company results in articles and news stories about the competition that may help a business owner prepare for changes in the industry. One of the basic uses of the Internet for businesses is to sell products and services. Businesses create E-commerce websites to sell anything from cell phone contracts to books and CDs. Online selling eliminates the need for the business to maintain a brick-and-mortar store and in some cases they don't have to hold an inventory. A business can also use the Internet to buy items and services online, such as bulk-buying office supplies or printed materials. Businesses also use the Internet to find new customers through online advertising. Offering text and banner ads on websites as well as informational pieces, the Internet allows advertisers to reach potential customers quickly and efficiently. Pay-per click advertisements are distributed on Internet search engines and websites, allowing business owners to reach potential customers using search terms related to their business. ...read more.

Middle

Example three: Many companies use the Internet to generate sales. Companies often have online sales systems that customers can use to browse products and place orders by entering credit card information. Online shopping is convenient for customers, since they can shop at anytime from anywhere, without having to visit a specific retail location. Online shopping also allows customers to compare prices between different vendors quickly and easily. For this instance Pizza hut use online systems for customers to access the menu, and order online to make it easier for the customers to order efficiently. Example Four Companies may also use the Internet to interact with customers. For instance, some companies have social media pages on sites like Facebook and Twitter, where they can post news and information to keep loyal customers informed about the company's activities. The Internet also allows companies to get feedback from customers via email submissions or web-based surveys. Companies can even use the Internet to recruit employees, either through an official website or by posting job openings on aggregate job sites such as Monster and CareerBuilder. ...read more.

Conclusion

Example three: Many companies use the Internet to generate sales. Companies often have online sales systems that customers can use to browse products and place orders by entering credit card information. Online shopping is convenient for customers, since they can shop at anytime from anywhere, without having to visit a specific retail location. Online shopping also allows customers to compare prices between different vendors quickly and easily. For this instance Tesco use online systems for customers to access the shopping category, and order online to make it easier for the customers to order efficiently. Example Four Companies may also use the Internet to interact with customers. For instance, some companies have social media pages on sites like Facebook and Twitter, where they can post news and information to keep loyal customers informed about the company's activities. The Internet also allows companies to get feedback from customers via email submissions or web-based surveys. Companies can even use the Internet to recruit employees, either through an official website or by posting job openings on aggregate job sites such as Monster and CareerBuilder. Tesco uses social media sites such as Facebook to reply back to their customers as form of customer services, furthermore they have their own website where a customer can email them on improvements and complaints. ...read more.

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