Like any tour operator I need to make a profit, and in order to increase the profit of my planned package holiday to La Charente in France I need to keep the contract with my suppliers flexible so that low booking numbers will not affect my overall revenu
Extracts from this document...
Introduction
Tour Operations M3 Criteria M3: Explain ways of maximising the profitability of the planned package holiday. For M3, learners must explain, with specific examples, ways in which profitability could be maximized. Aspects such as methods of contracting, consolidations, currency exchange, cancellation charge and commission must now be applied specifically to the planned tour, with explanations to show how they could contribute to its profitability. Methods of contracting- Like any tour operator I need to make a profit, and in order to increase the profit of my planned package holiday to La Charente in France I need to keep the contract with my suppliers flexible so that low booking numbers will not affect my overall revenue. In the contrary if I have a fixed contract then I would still have to pay for plane seats and hotel rooms even if they haven't been booked, this would result in me being out of pocket and could end up bankrupt like what happens to many small independent operators. Methods and Benefits of selling- When a tour operator sells a package successfully they receive many benefits, a tour operators uses many methods in order to sell the package. ...read more.
Middle
from them, however like many tour operators a trustworthy forecast of demand should be in place and so I would be able to avoid late sales. Commission- Commission is to do with benefits gained from selling packages. Travel agencies and sales people receive commission when they sell a tour operator's holiday. Commission is usually paid from a percentage of the tour operator's profits therefore the more sold the more commission that is gained. Sales people are employed by the tour operator to sell packages directly from the tour operator to the customer. Commission is used to motivate sales staff and is a benefit of selling package holidays; it is how travel agencies make their money. Working on a commission based rate of pay can sometimes be difficult, i.e. no customers= no commission. Yet in order receive extra profit, selling third party products and services such as holiday insurance/ car hire help as we buy them at a base rate and then can increase the price to our customers. ...read more.
Conclusion
Providing a currency exchange is not a great source of profit yet it is an ancillary service to a tour operators customers. Cancellation charges- Like many tour operators I would cover cancellation fees in my term and conditions part of the contract between buyer and seller. In order to maximise the profit cancellation charges are a good way to do so; if flight seats are fully booked and a couple need to cancel their holiday this is the ideal cancelation. If they cancel before 72hours of the day of departure then they would receive up to 50% of the cost of their holiday, this means that I am left with two empty seats cost 50% of the total price (�100pp) however what I would do is advertise the places at 75% of the original cost and if they sold I would have regained the total cost for the trip and also an added extra 25% which is pure profit! I could maximise that profit further if the cancelation was within 24hrs of departure, then I would gain a 50% profit however it can be harder to find a buyer at such short notice. ?? ?? ?? ?? Joanne Watson Tour Operations Merit Criteria M3 ...read more.
This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.
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