• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Liquidity Mix Notes for 3 units

Extracts from this document...


BTEC National Business Unit 2 Provision of Appropriate Liquidity/Working Capital Working capital is the day to day money needed to pay bills and so the business can remain trading. It's the difference between current assets and current liabilities. Working capital is extremely important to a business because it puts them in a position where they can pay their bills. Large business make things more difficult for smaller businesses by negotiating long payment periods. This could give the smaller business a cashflow problem. It is quite common for debtors to fail to settle invoices within the time negotiated so there needs to be extremely careful cashflow management. The working capital measurement shows how quickly a business can turn its current assets into cash to pay its debts and is known as liquidity. The higher the level of liquidity or more working capital a business has the easier it will be for a business to pay of its debts. ...read more.


Describe the concept and principals of marketing Activity 1 Using the internet and your textbook conduct a search on Marketing and answer the following questions. * What is marketing? Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations * What is the Marketing Mix? Marketing mix is a selection of products by a company from which a customer can choose. * Define what is meant by a market? Market is a mechanism that allows people to buy and sell products * Give five examples of different types of markets? Consumer Markets Fast Moving Consumer Goods Consumer Durables Soft Goods Industrial Markets * What is the difference between each type of market? Different products and goods are sold in different markets. * Who or what is a consumer? A customer is a person who pays for goods or services they buy. ...read more.


Kevorkian said that accessory makers first turned to the iPod market in an attempt to ride Apple's coattails, but in the end, they have helped Apple. Buyers who spent several hundred dollars on an iPod can now take that same music and use it in the home and the car through add-ons. The car, Kevorkian said, is an area where the standards-based approach could find its most receptive audience, among automakers and consumers who want to protect against shifting fads. "For a consumer buying a new car, considering the lifespan of a car, it's a risk for a consumer to buy a car that has a connector for a specific type of device," she said. Although Apple has done well and held its own, a lot can change in the 10 years that someone might own a vehicle. "Consumers run the risk of having a dock in their car for a device that's obsolete," Kevorkian said. "Any kind of universal industry solution would be more palatable to consumers. It helps them future-proof their car purchase." ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    Consequences of ineffective management However! If Coca Cola Enterprises do not meet targets then they will be in trouble not meeting targets will mean that customers will not be happy which then leads to losing customers. If customers are not happy then revenue will go down, as they are unlikely to be shopping with Coca Cola Enterprises again.

  2. business planning unit 8

    Which you may be unable to pay due other expenses that have occurred and need to be paid of. Once the business starts to perform well, and the sales increase the business may need to be relocated as a bigger premises will be required.

  1. Unit 3 - Marketing Research And Marketing Mix

    Qualitative is quite similar to quantitative data but consists of actual consumer opinions. Qualitative information provides a more detailed understanding to the organisation about what the consumers actually think about the products themselves, the competition and the market the organisation is targeting.

  2. Thorpe Park Marketing Mix

    This would mean it would be most beneficial to create a fast ride. However, Thorpe Park do need a range of rides as there are younger people still visiting the Park. As this graph shows there's an equal amount of people saying smaller rides should and shouldn't be at the

  1. Business Studies Company Profile

    The advantages * Useful in certain circumstances such as when quick decisions are made in a time of crisis for a company, such as where the company is in liquidation, or during a takeover. * It's also useful for controlling a large number of unskilled workers, where the workers need

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Even if people have a Dyson vacuum cleaner they would carry on calling it the Hoover. Why not say I'm going to Dyson the living room rather than Hoovering because people are used to this. Utilising new technology: technology is used to make it easier for the customer and organisation.

  1. Unit 2 Investigating business

    that open the more jobs that will become available making the government in a better place. Examples of a company stakeholders: Stakeholders Examples of interests Owners private/shareholders Profit, Performance, Direction Government Taxation, VAT, Legislation, Low unemployment Senior Management staff Performance, Targets, Growth Non-Managerial staff Rates of pay, Job security Trade

  2. Research into Business Plans

    the business effectively or successfully or even give it a good launch. There are a lot of areas which need to be covered when setting up a business, things that need to be sorted out ad things that need to be negotiated to make the launch of the business as effective as possible.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work