• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Liquidity Mix Notes for 3 units

Extracts from this document...

Introduction

BTEC National Business Unit 2 Provision of Appropriate Liquidity/Working Capital Working capital is the day to day money needed to pay bills and so the business can remain trading. It's the difference between current assets and current liabilities. Working capital is extremely important to a business because it puts them in a position where they can pay their bills. Large business make things more difficult for smaller businesses by negotiating long payment periods. This could give the smaller business a cashflow problem. It is quite common for debtors to fail to settle invoices within the time negotiated so there needs to be extremely careful cashflow management. The working capital measurement shows how quickly a business can turn its current assets into cash to pay its debts and is known as liquidity. The higher the level of liquidity or more working capital a business has the easier it will be for a business to pay of its debts. ...read more.

Middle

Describe the concept and principals of marketing Activity 1 Using the internet and your textbook conduct a search on Marketing and answer the following questions. * What is marketing? Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations * What is the Marketing Mix? Marketing mix is a selection of products by a company from which a customer can choose. * Define what is meant by a market? Market is a mechanism that allows people to buy and sell products * Give five examples of different types of markets? Consumer Markets Fast Moving Consumer Goods Consumer Durables Soft Goods Industrial Markets * What is the difference between each type of market? Different products and goods are sold in different markets. * Who or what is a consumer? A customer is a person who pays for goods or services they buy. ...read more.

Conclusion

Kevorkian said that accessory makers first turned to the iPod market in an attempt to ride Apple's coattails, but in the end, they have helped Apple. Buyers who spent several hundred dollars on an iPod can now take that same music and use it in the home and the car through add-ons. The car, Kevorkian said, is an area where the standards-based approach could find its most receptive audience, among automakers and consumers who want to protect against shifting fads. "For a consumer buying a new car, considering the lifespan of a car, it's a risk for a consumer to buy a car that has a connector for a specific type of device," she said. Although Apple has done well and held its own, a lot can change in the 10 years that someone might own a vehicle. "Consumers run the risk of having a dock in their car for a device that's obsolete," Kevorkian said. "Any kind of universal industry solution would be more palatable to consumers. It helps them future-proof their car purchase." ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    They have to make sure that action is taken promptly and recorded accurately. Dealing with disciplinary actions The colleagues that have done things wrong are disciplined and 'colleague support' has to deal with it. They are responsible for handing out letters of warning or handing out letters confirming suspension to the disciplined colleagues.

  2. Unit 3 - Marketing Research And Marketing Mix

    they have any problems with the product idea or what improvements can be made. For the business's primary research, a questionnaire will be made and distributed to people in an appropriate area (e.g. town centre, school etc). Within the questionnaire the company should be able to find out about the present market situation, competitors, and consumers ideal pricing.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    a big percent of the market share and it is constantly making profit for the company. This is also because of the feedback I have received from my research. Coca Cola has been making a large amount of profit and has a high percent of the market due to the

  2. business planning unit 8

    Getting at least 60% of customers to be satisfied with the product. And to be able to return to purchase the same product. o Innovation- innovating new products, introducing something different for customers. To retain and gain customers something new and different needs to be introduced to attract their attention to it.

  1. Thorpe Park Marketing Mix

    From my pie chart I can see three quarters of the people I asked only brought individual tickets when visiting Thorpe Park instead of opting for Annual passes or Racing pulse tickets. My marketing strategy may affect the racing pulse tickets so that there's an increase I sales of these specific tickets.

  2. Business Studies Company Profile

    Persuasive advertising aims to persuade that the advertised product is better than the competition. * Sales promotion Sales promotions are directed at the customer. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many. Sales promotion is any activity that provides a financial incentive to purchase product.

  1. Unit 1 Marketing Proposal: A01

    stall or has leaks in the pipes then there is something wrong which means marketing department has made an error and the customer service department will receive this news and tell them what has happened. With prices increasing in the market it is important the customer has a good relationship

  2. Marketing Research

    The accuracy of secondary data as well as its reliability would depend on the source 4) It might not be updated and not much of use in a dynamically changing environment Primary Data: Is the original data collected by the researcher.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work