• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Look at both price and non-price competition within markets.

Extracts from this document...

Introduction

Before I can determine how firms compete in my local area, I must first collect some data, which I can use to compare the various firms I have chosen to study. As I am comparing information between the firms, the type of information I use must be the same for each firm inside the five different markets I have chosen to study. I am going to look at both price and non-price competition within markets. Supermarkets I have chosen four supermarkets to study from my local area. They are Sainsburys in Bispham, Safeway in Cleveleys, Tesco in Blackpool and Kwik Save in Thornton. I want to look at price competition between supermarkets so I am going to visit each supermarket and take down the prices of a basket of everyday necessities, which include popular items amongst consumers. Having taken down the prices of the items within the basket of necessities, I can then find out which supermarket offers the lowest prices to its customers. I will also be looking at non-price competition. On my visit to supermarkets I am going to give a mark out of five for the following: * The extra services offered. ...read more.

Middle

that have good knowledge of the equipment on offer and offer a good service, to ensure that customers come back to them and not to other rival firms. As with supermarkets I will be looking at the range of products on offer, location and special offers. I will be again giving a mark out of five on my visits to each shop. I will also be looking at the number of car parking spaces and the number of car parking spaces available as I did in supermarkets accept this time I can obtain an accurate result instead of an estimate because the car parks are a lot smaller than they are at supermarkets. Kebab Shops I will be looking at four kebab shops in my local area. They are Cyprus, The Nile, Doodles and Popeye's. To find out which kebab shop offers cheapest prices to consumers I will be researching the price of a large doner kebab, a small portion of chips and a small margherita pizza in each shop. These are all very popular products to consumers. To look at the non-price competition used I will again be giving each shop a mark out of five for the location of the shop, how fast and friendly the service is and the range of products on offer. ...read more.

Conclusion

It has four companies within it: O2, Orange, T-Mobile and Vodafone all of which I will be studying. To find out which companies offer the cheapest tariffs I will be looking at the original pay as you go tariffs offered by each company. Pay and go tariffs are probably the most popular amongst teenagers and this is why I will be studying these. To look at the non-price competition between the firms I will again marked each company out of five on these key areas of non-price competition: Range of products (tariffs and phones) and the amount of advertising offered by each firm. As well as marking each company on how much it advertises, I will look at the forms of advertising used by each firm. This will let me analyse how effectively each firm spends their advertising budget later on in the project. As I will be taking the prices of the tariffs off the Internet I will mark each firm's Internet site on how easy it is to use. Have a look Oli and don't hesitate to give me a call to ask what stuff means. If you could I would appreciate it if you could send me your analysis via email. CHEERS! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Explain the special characteristics of agricultural markets.

    Because of these changes in supply, and therefore changes in price, the farmers' revenue also fluctuates accordingly depending if they are in a good or bad year. Agricultural markets in less economically developed countries run on primary product reliance. Where the whole country depends on only one or two primary products for export revenue.

  2. Business Studies Company Profile

    It's self regulated by the workers. Advantages * The workers would obviously know a lot better how to do their job, e.g. the managers wouldn't know how to perform the same task that the workers can. Disadvantages * The workers do need to be very honest with both themselves and the managers, so the company works.

  1. Opening a sandwich shop in huddersfield

    2.3 An evaluation of your research I have filled in 50 questionnaires so that I can produce statistical results in the form of graphs and charts. I got 50 random people of all ages in the town centre of Huddersfield during the day to fill in my questionnaires that ask relevant questions to the topic of my sandwich shop coursework.

  2. Marketing Research

    BRINGS OUT THE INNER MOTIVATIONS OF THE CONSUMERS 2) LETTING THE RESEARCHER HAVE A FIRST HAND EXPERIENCE OF THE CONSUMER REACTIONS 3) GENERATING NEW IDEAS DISADVANTAGES 1) EXCESSIVE RELIANCE ON THE SKILLS OF THE MODERATOR 2) WRONG COMBINATION OF CONSUMERS IN FOCUS GROUPS , RESULTING IN NO TANGIBLE OUTPUT OBSERVATION METHOD ADVANTAGES 1)

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    it back to the store, you might not get a refund as the law states that only when the product you have bought the production which was not in a good condition or with the example of eBay where you don't see your product until its delivered to you.

  2. Applied Business Studies

    The reason why I have chosen this as one of my main objectives is because I don't want to sell shabby products, as I know I will be getting bad feedback and not get a good reputation, I want to be selling products that people will want to tell their

  1. Pond Ecology Study

    They will be on the top level more thought because that is where much of their prey would be found like pond surface creatures. Abundance: I predict that there will be less secondary consumers (damselfly nymphs) that primary consumers (Mayfly nymphs and hoglouses).

  2. Marketing comparision of Sainsburys and the British Heart Foundation

    Product development - Adding new dresses to the TU selection. Diversification - Sainsbury might introduce TU clothes to people in America or introduce online to create a new customer market. Sainsbury?s, Marketing aims of the organisation Sainsbury?s is in a very completive market with businesses such as Tesco?s & Morrison?s trying to be the Market leaders.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work