Look at both price and non-price competition within markets.

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        Before I can determine how firms compete in my local area, I must first collect some data, which I can use to compare the various firms I have chosen to study. As I am comparing information between the firms, the type of information I use must be the same for each firm inside the five different markets I have chosen to study. I am going to look at both price and non-price competition within markets.

Supermarkets

I have chosen four supermarkets to study from my local area. They are Sainsburys in Bispham, Safeway in Cleveleys, Tesco in Blackpool and Kwik Save in Thornton. I want to look at price competition between supermarkets so I am going to visit each supermarket and take down the prices of a basket of everyday necessities, which include popular items amongst consumers. Having taken down the prices of the items within the basket of necessities, I can then find out which supermarket offers the lowest prices to its customers.

 I will also be looking at non-price competition. On my visit to supermarkets I am going to give a mark out of five for the following:

  • The extra services offered.
  • Range of goods on offer.
  • The location of the supermarket.
  • The Special Offers on offer.

I will be giving marks out of five because I can’t realistically present the data any other way. For instance I cannot count all the products and special offers on offer by each individual supermarket, as it would probably take days. The location and the number of special offers currently available in particular are both very important in attracting customers.

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I am going to count the number of tills and number of tills in operation inside each supermarket. I can also estimate the number of car parking spaces and the number of available car parking spaces at each supermarket on my visit. The number of tills in operation and the number of car parking spaces available will help me to learn how convenient each supermarket is to its customers, as convenience will be used to attract them.

Golf Equipment

        Again I will be looking at both price and non-price competition between the four different firms. They are American ...

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