• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Loyalty Card Proposal by Waitrose.

Extracts from this document...

Introduction

John Lewis Partnership John Lewis partnership PLC Phone 020 7828 1000 171 Victoria street London, SW1E 5NN Loyalty Card Proposal Waitrose In an industry where the players are generally ranked by their size, Waitrose has established itself as a leader - not on the basis of mass but of quality. Other supermarket giants have gone for volume; Waitrose has targeted quality and choice. The products they offer are of high quality and this is reflected in the prices which tend to be higher than other supermarkets such as Tesco's. The variety on the shelves reflects the demanding tastes of the Waitrose shopper who the company promotes itself to, and includes a huge choice of wines, But there are keenly priced essentials, too, for the budget-watching household. The Loyalty Card concept The object of a loyalty program is to retain regular customers, to increase commitment from occasional customers and to acquire new ones. Serving you and your client is what the loyalty card program does best. ...read more.

Middle

When you do spend over �1 you get one point for every 10p spent. So, that's 10 points for every pound spent. This is a table of the points system WHSmiths have set in place: As you can see WHSmiths are able to gather a lot of market research from all the accumulation of sales, the customers get points which they can use as money in store so both parties win. Benefits of the Loyalty card program The customer enjoys the individual recognition, the personalised service, the fast and convenient transactions and the advantageous payment and service conditions which overall will make the customer more loyal to your company as he or she sees the company rewarding them for there business. The company benefits economically from a database containing detailed information on regular customers. The database can be used to provide personalised service, to target direct mailings and other advertising, and for more effective planning and stockkeeping. ...read more.

Conclusion

this information they can get new products know and special offers into people houses so that they come into the store, this increases sales which any shop wants. * By offering discounts in other stores associated with Waitrose the John Lewis Partnership will be able to get convenience goods shoppers into their stores to buy comparison goods therefore increasing the reputation and market share that John Lewis Partnership owns. Conclusion I conclude that if Waitrose are able to properly set up their loyalty card system so that it extends into other parts of the John Lewis Partnership, Waitrose will be able to open up their stores to offer people more offers increasing the amount of people who would want to shop there. By offering such a personalised service to customer Waitrose would be promoting their image and gaining customers through word of mouth. The amount of valuable market research that the company would be getting would be so vital to the companies future and its survival against rival supermarkets already offering loyalty card systems. 2 2 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Co-op s ICT department hires skilled and qualified technicians to carry out all tasks pertaining to its ICT function from setting up its internet connection to repairing and maintaining computer equipment. The head of the ICT department is the system administrator he/she oversees all the activities in that department.

  2. Business Report on Manchester Airport PLC.

    Manchester Airport has an extensive website covering all of its UK airports, offering a broad range of air travel information, including flight arrivals information, flight timetables, pre-booking car parking, pre-booking currency exchange, tickets and timetable as well as extensive information on airports, how to get there, terminal maps, shopping and

  1. customer service with in Sainsbury

    For example they have a Complaints/refunds policy, which says 'we consider all complaints sympathetically. Fortunately, most can be dealt with quickly in store by refund, with proof of purchase, or by replacement, to the complete satisfaction of the customer. Serious complaints, about contamination or food poisoning, for example, are sent

  2. Customer Service Assingnment

    SHARED VALUES By shared values sainsbury mean those factors that bind the culture of their organisation together. They reflect the way things are done around. They are the history of their firm, its present management, and the type of people that come to work for their firm.

  1. Report on Tesco plc

    Also a board of directors on behalf of the shareholders run it. Being a plc also means that the business has a higher status. With a public limited company it is normally the shareholders and board of directors that have control over the company.

  2. The object of this study is to propose and empirically analyze a conceptual framework ...

    After repeated purchase of a brand, 'affective loyalty' takes effect. This is very favourable behaviour for brands which build a customer base from repeated confirmations of customer expectations. Only in the third stage, after time, and repeat purchasing, that the most desirable level of loyalty is reached.

  1. "Customer Satisfaction is Worthless, Customer Loyalty is Priceless".

    With e-commerce however this is all made possible. Not only that, customers can do this from the comfort of their own home, whilst having their questions automatically answered and without having to speak to any single member of staff, all within a matter of minutes.

  2. Sainsbury's Supermarket.

    circumstances can any shares be sold to members of the general public. Each share entitles the owner to 1 vote at the company's Annual General Meeting (A.G.M.) and also to a share of the company's profit at the end of the financial year (a dividend).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work