• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

LUFTHANSA: THE GERMAN GIANT

Extracts from this document...

Introduction

LUFTHANSA: THE GERMAN GIANT Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried (second is Air France - KLM), and the flag carrier of Germany. The name of the company is derived from Luft (the German word for "air"), and Hansa (after Hanseatic League, the powerful medieval trading group). Corporate location Lufthansa corporate headquarters is in Cologne, whereas its main base and primary traffic hub is at Frankfurt International Airport in Frankfurt am Main with a second hub at Munich International Airport. Corporate feat Lufthansa is a founding member of Star Alliance, the world's largest airline alliance. Star Alliance was formed in 1997 together with Thai Airways, United Airlines, Air Canada and Scandinavian Airlines System. Star Alliance has now 21 member airlines and 3 regional members. The Star Alliance network swept up three prestigious awards as the "Alliance of the Year" in 2003. Aside from the US and UK "Business Traveler Magazines", the coveted accolade was also accorded the world's leading airline grouping in a study conducted by Skytrax, one of the world's top market research companies in the travel business. All three gave the Star Alliance network top marks for its global network and seamless service on the ground. ...read more.

Middle

Furthermore, Lufthansa Cargo markets the belly capacities of all of Lufthansa's passenger fleet as well as the capacities of Jade Cargo International from Europe. The Lufthansa Cargo route network includes about 360 destinations worldwide which are served by cargo and passenger aircraft as well as by contracted trucking companies. The bulk of air cargo is handled at the Lufthansa Cargo Center at Frankfurt Airport, Lufthansa's main hub. The company also operates hubs at Munich and Leipzig. Lufthansa Cargo's service portfolio covers all three air cargo product segments: Standard, Express and Specials, for example for the transport of temperature-sensitive products, live animals or valuable items. Lufthansa Cargo also offers additional logistics services which fully complement and augment its core airfreight business. Catering The LSG Sky Chefs group is the world's leading provider of in-flight catering services and has a global market share of about 30 per cent. It encompasses around 119 companies and has almost 200 facilities in 47 countries. The group is divided into two business segments: "Airline Catering", which supplies airlines worldwide with food, drinks and other inflight items, and "Inflight Solutions", which together with the "Airline Catering" segment offers related services and products and supports airlines in all aspects of inflight service. ...read more.

Conclusion

* Embraer 190: (30 on order- Wich 6 of them are planed for Air Dolomiti) Lufthansa Cargo The Lufthansa Cargo fleet consists of the following aircraft: * McDonnell Douglas MD-11F: 14 * McDonnell Douglas MD-11SF: 5 Future approach 1. Investment in environmentally compatible and modern fleet (35 new aircraft orders) 2. Investment in environmental measures 3. Lufthansa Aviation Center in Frankfurt 4. Strengthening of position in the future market in China 5. New First and Economy-Class on long-haul routes 6. Expansion of premium passenger traffic 7. New ground products (boarding card print-outs on home PCs) Lufthansa pursues flying towards success. The Company is growing steadily more attractive, as is demonstrated impressively by the continuous growth of encouragement of all stakeholders. Our strategy is working. In financial year 2007 we boosted our operating profit by 63.1 per cent to EUR 1,378m, and we take pride in the fact that this result was driven by both cost management and higher revenue. Lufthansa continues to grow and is increasing profitability. We have further enlarged our sound financial base and at the same time engaged in forward-looking capital expenditure. Your company's economic result is by no means all that it has to show for itself either. The Lufthansa brand is stronger than ever. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. This case is about easyGroups efforts to diversify. The company established itself as ...

    Tourists likely make their consumption decision differently as well. With an airline ticket, there is usually considerable planning and comparison involved in choosing a flight. In contrast, a tourist is likely to drop into the first available or most convenient Internet caf´┐Ż without searching for the best deal. What do you think of the easyCar concept?

  2. Unit 9: Marketing Strategy

    the challenger to attempt to gain a large market share, also the matrix outlines that this is the least complex way of attacking a market share. It also states that an inappropriate strategy would be flanking which would be not considering contesting a market share and instead getting out of a market segment.

  1. Unit 12 - International Dimensions of Business Task 1

    It is generally a better idea to have a wider product range because it then gives consumers more chance and therefore a higher chance of buying something. Nearly all businesses decide to release information regarding their product range on their company annual report.

  2. NHS change management

    However there is a paucity of research on employees' reaction to that change. Firms operate with an ever changing fast paced environment where they go through endless change and the ability to change is more of a competence of a business which is required for sustainability of the business (Paton and McCalman, 2000).

  1. PEST is a planning tool which is used by a business to evaluate and ...

    Over the last 25 years the percentage of the population aged 65 and over increased from 15 per cent in 1984 to 16 per cent in 2009, an increase of 1.7 million people. Over the same period, the percentage of the population aged under 16 decreased from 21 per cent to 19 per cent.

  2. NETFLIX CUSTOMERS SATISFACTION

    ?n individu?l is more likely to be s?tisfied if the service perform?nce meets or exceeds his/her expect?tions. On the other h?nd, he/she is more likely to be diss?tisfied if the service perform?nce f?lls below his/her expect?tions. ?ttribution theory is concerned with how individu?ls interpret events ?nd how this rel?tes to their thinking ?nd beh?vior.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    into five macro environments and how each force give advantage and disadvantage to the business. 2.4.1 Negative influence: * Declining of amount of funding available from the government. * Planning permission for improvements to be rejected in regards to environment preservation.

  2. Business plan. The business that I am going to produce is a personalised logo ...

    Tesco is a example of a Plc, which have stores open and running all over the county and also in other countries too. Although this would be a great achievement for my business PDW'. I think that it is a very unlikely chance that my business will grow to be

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work