• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

LUFTHANSA: THE GERMAN GIANT

Extracts from this document...

Introduction

LUFTHANSA: THE GERMAN GIANT Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried (second is Air France - KLM), and the flag carrier of Germany. The name of the company is derived from Luft (the German word for "air"), and Hansa (after Hanseatic League, the powerful medieval trading group). Corporate location Lufthansa corporate headquarters is in Cologne, whereas its main base and primary traffic hub is at Frankfurt International Airport in Frankfurt am Main with a second hub at Munich International Airport. Corporate feat Lufthansa is a founding member of Star Alliance, the world's largest airline alliance. Star Alliance was formed in 1997 together with Thai Airways, United Airlines, Air Canada and Scandinavian Airlines System. Star Alliance has now 21 member airlines and 3 regional members. The Star Alliance network swept up three prestigious awards as the "Alliance of the Year" in 2003. Aside from the US and UK "Business Traveler Magazines", the coveted accolade was also accorded the world's leading airline grouping in a study conducted by Skytrax, one of the world's top market research companies in the travel business. All three gave the Star Alliance network top marks for its global network and seamless service on the ground. ...read more.

Middle

Furthermore, Lufthansa Cargo markets the belly capacities of all of Lufthansa's passenger fleet as well as the capacities of Jade Cargo International from Europe. The Lufthansa Cargo route network includes about 360 destinations worldwide which are served by cargo and passenger aircraft as well as by contracted trucking companies. The bulk of air cargo is handled at the Lufthansa Cargo Center at Frankfurt Airport, Lufthansa's main hub. The company also operates hubs at Munich and Leipzig. Lufthansa Cargo's service portfolio covers all three air cargo product segments: Standard, Express and Specials, for example for the transport of temperature-sensitive products, live animals or valuable items. Lufthansa Cargo also offers additional logistics services which fully complement and augment its core airfreight business. Catering The LSG Sky Chefs group is the world's leading provider of in-flight catering services and has a global market share of about 30 per cent. It encompasses around 119 companies and has almost 200 facilities in 47 countries. The group is divided into two business segments: "Airline Catering", which supplies airlines worldwide with food, drinks and other inflight items, and "Inflight Solutions", which together with the "Airline Catering" segment offers related services and products and supports airlines in all aspects of inflight service. ...read more.

Conclusion

* Embraer 190: (30 on order- Wich 6 of them are planed for Air Dolomiti) Lufthansa Cargo The Lufthansa Cargo fleet consists of the following aircraft: * McDonnell Douglas MD-11F: 14 * McDonnell Douglas MD-11SF: 5 Future approach 1. Investment in environmentally compatible and modern fleet (35 new aircraft orders) 2. Investment in environmental measures 3. Lufthansa Aviation Center in Frankfurt 4. Strengthening of position in the future market in China 5. New First and Economy-Class on long-haul routes 6. Expansion of premium passenger traffic 7. New ground products (boarding card print-outs on home PCs) Lufthansa pursues flying towards success. The Company is growing steadily more attractive, as is demonstrated impressively by the continuous growth of encouragement of all stakeholders. Our strategy is working. In financial year 2007 we boosted our operating profit by 63.1 per cent to EUR 1,378m, and we take pride in the fact that this result was driven by both cost management and higher revenue. Lufthansa continues to grow and is increasing profitability. We have further enlarged our sound financial base and at the same time engaged in forward-looking capital expenditure. Your company's economic result is by no means all that it has to show for itself either. The Lufthansa brand is stronger than ever. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    to focus on existing market segments with existing additions to the product mix, this could be by adding the large cakes for special occasions range to Fabulous Frostings as it offers a product which Gray and Goodliffe do not. The Boston Matrix The Boston Matrix is used by businesses to

  2. Internal Analysis of "Ryanair-The "Southwest"of European Airlines" case

    EasyJet does the opposite and flies to big cities, but then have to pay higher landing charges which are reflected in their higher prices. However, using regional airports saves costs as charges are lower, facilities cheaper and Ryanair can negotiate favorable deals.

  1. This case is about easyGroups efforts to diversify. The company established itself as ...

    Cafes differed dramatically from airlines in how flexible and re-deployable the assets are. Thus, while an airline can shift planes away from bad routes and toward goods ones, a caf´┐Ż is stuck with the location that it has either leased or bought.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    advertisement, this will mean that Puka pies have more people that are aware of their business which will mean that more people will buy Puka pies than Ginsters. This is because if people do not know about a business then they cannot chose to buy products from that business.

  1. NHS change management

    The methods NHS can adapt are as follows: (Source: H. Mark, S. Peter (1996)) The development of a successful vision is critically dependent on a powerful competitive strategy in the marketplace which articulates the strategic framework around which the organization will operate.

  2. NETFLIX CUSTOMERS SATISFACTION

    ?ttribution theory ?ssumes th?t people try to determine why people do wh?t they do. ? person seeking to underst?nd why ?nother person did something m?y ?ttribute one or more c?uses to th?t beh?vior. Equity theory seeks to expl?in the method whereby consumers perceive f?irness in ?

  1. Unit 12 - International Dimensions of Business Task 1

    Raising Profits and Market Share Out of all the reasons for wanting to expand onto the international scene, gaining higher profits and obtaining more market share are probably the most obvious. Put very simply, working in a multinational market as opposed to an individual country provides the opportunity of more customers - meaning the opportunity of more sales (turnover)

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    This would put finance under strain and look at a possibility of job losses. The amount of funding that is available. -3 -5 -15 The difference in scoring is down to the fact that the public sector relies heavily on funding, so Carlton forum would take a massive hit as

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work