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M1: analyse the ways in which relationship marketing activities can be used to support the achievement of strategic aims and objectives of a given organisation

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Introduction

M1: analyse the ways in which relationship marketing activities can be used to support the achievement of strategic aims and objectives of a given organisation In this assignment, I will be analysing how relationship marketing can support the aims and objectives of an organisation of my choice. The organisation I have chosen for this particular assignment is McDonalds. McDonald's is a multi-national organisation that a spread across every country in the world. There are nearly 25,000 restaurants worldwide and nearly 600 in the UK alone. As McDonalds are a very large organisation that is very reputable across the world, their aims and objectives have to be regularly considered in order for them to achieve dominant success over their competitors. ...read more.

Middle

If McDonalds were to recycle all their products on a regular basis, this wound ensure that some of their packaging can be re-used again in the future, this making sure that they save money on producing new packaging. This would be ideal to re-use their packaging rather than producing more of it. Environmentally, this could lead to less trees being cut in order to produce these products and can be safe for the environment. McDonalds also wish to minimize the weight of the package so that products such as 'McFlurry' and the 'Happy Meal' and more food congested rather than offering the product bigger than it has to be. Aim 2: 'To increase the product sale of 'Happy Meal' by 20% by the end of 2012 than the current year' Objectives: > Advertise their product more on TV so that it builds customer awareness. ...read more.

Conclusion

This way, they are communicating with their customers and reminding them to out their rubbish in the bin and prevent the high chances of littering elsewhere. McDonalds will have to be dependant on their methods of communication and choosing the correct way in communicating across certain For example, if they were going to communicate with their suppliers and inform them about their objective on recycling their products, they will most likely inform them with a formal letter or an e-mail. This would be suitable because as McDonalds have many suppliers, the same e-mail can be sent across to many other businesses that are linked with McDonalds. ?? ?? ?? ?? 1 Rizwan Zaid 20074434 Jenny McCleod Unit 11 ...read more.

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