Reference:
This shows that the 02 Company have created a guide for the parents to help them protect their children about today’s mobile phones and also help them protect their children about the risks in an online environment. This will help them to achieve their objective about establishing an increased awareness among customers and especially children about the responsible use of mobile phones. Because as they have made leaflets and have information for parents and children, which will help parents to help protect their children better.
The O2 is always trying to deliver good quality products and services for their customers that are satisfying to their customers. This is an important factor for any business or organisation, because if any customers of a business are not satisfied with what they get, than they are not likely to come again to that business. But the business does satisfy their customers by providing them a good service with good quality products, than they are likely to be back to that business.
This factor will be affected by promotion, due to the fact that the type of advertisement that a business does. This could affect on the people looking at your advertisement. If the business advertises their products effectively than they are likely to get more people interested in them and their customers would know that they are paying for good products and services.
One other important aim of 02 is to cut down on their carbon foot. This is very important as every one is worried about the environment they live in and are trying to cut down their carbon foot print. As the 02 Company also try’s to cut down their carbon foot as well by this the 02 are helping the environment. Promotion will help 02 achieve this due to the reason that if people hear about 02 doing their bit for the environment, from the media than they are most likely to be attracted towards it.
As every business wants to make as much profits as possible, the O2 Company also tries to maximise their profits. However when you are trying to maximise your businesses profits, you should make sure that you are satisfying your customers and don’t get too carried away in making too much profit, that u don’t fulfil your customers needs. The O2 Company has done this, as it shows from their aims they not only satisfy their customers they also keep their customers satisfied.
This factor will also be affected by promotion because the better your business is advertising the more customers and target market you will be attracting. This would then mean more sales for your business, which then would lead your business to make more profit. Another way it will be affected by the promotion is because if the price of a product falls, than more people would be attracted to that product. By this more people would purchase it, which would help you with your sales.
Their other objective is to establish an increased awareness among customers and especially children about the responsible use of mobile phones.
O2's mobile guide for parents
This guide has lots of useful facts and practical advice about today’s mobile phones.
O2 recognizes the importance of media literacy and is committed to helping our customers get the most from new mobile media content and communications technologies. This includes offering advice about the ways that children can become better protected from risks in an online environment.
Reference:
This shows that the 02 Company have created a guide for the parents to help them protect their children about today’s mobile phones and also help them protect their children about the risks in an online environment. This will help them to achieve their objective about establishing an increased awareness among customers and especially children about the responsible use of mobile phones. Because as they have made leaflets and have information for parents and children, which will help parents to help protect their children better.
Child Protection activity across our O2 branded businesses
We give balanced guidance for parents, teachers and children: telling customers about the risks, as well as, the benefits of our products and services. Dedicated web sites and printed materials offer frequently updated advice on Child Protection issues and the safe use of our mobile and internet services.
Reference:
This shows that the 02 company giving balanced guidance not just for parents but for teachers and children as well to help the children to protect them self’s better and teachers and parents to help them.
This factor will be affected by promotion as well. This is because as the 02 Company are giving out leaflets and having guidance for parents and teachers to help protect children and have guidance for children as well. As in the leaflets they would be talking about, how mobile phones produce radiation when you are using the phones and that radiation can damage your human cells. So therefore it is better not to keep a phone with you at all times. It is also not good to stay on the phone for so long as using too much phone can damage your hearing. This will help the 02 company create good image of them self’s as they would be seen as helping the people. So then people are more likely to keep 02 as their brand because as they would trust the company. This then would help the 02 to get more customers which will help them to make more profit as they would have got more customers.
I think that all the aims for the 02 Company are linked together in a way, hat these four aims are all trying to deliver mostly the same factor. This is very satisfying to their customers and they are also making profit at the same time as satisfying their customers.
