M2 Explain the limitation of marketing research used to contribute to the development of selected organisations marketing plans

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M2: Explain the limitation of marketing research used to contribute to the development of selected organisations marketing plans

How PESTLE is affected by Cost Effectiveness

Political

Political factors can be affected by cost effectiveness in an organisation when the costs the coasts of obtaining information from the behaviour within civil governments and other group interactions such as corporate, academic and religious institutions are not sufficient. This is vital for the business because it is really important that the business obtains good information with right amount of budget.

Economic

An example where economic is affected by coast effective is when the budget of a business is low to obtain information about the economy. This could result in the organisation having poor quality results and information from their search and could lead to them using inaccurately plan goods and services that are not suited to the environment they operate in. This will cost the business time, money and competitiveness as they will lose out to their competitors who in possession of right information.

Social

Social factors can be affected with cost effectiveness if it is not used properly, for example obtaining market research about customer behaviour and attitude towards the latest trends, with a low budget can lead the organisation to misleading information about their target audience. When cost effectiveness is used properly it can produce benefit for the business because the information they will have obtained through their researches will have better results and valid information.

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Legal

Cost effectiveness can affect Legal factors because it will lead the organisation to problems for example if they were to obtain information about some legal factors with a low budget, the business end up with misleading or outdated information about the legal factors they obtain. Having a good budget is really important and beneficial for a business because it will help enlighten themselves about what is legal and illegal in their activities.

Environmental

In a business, Environmental factors can be affected with cost effectiveness because an organisation needs to know where and how their business will sell ...

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