• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

m2

Extracts from this document...

Introduction

´╗┐BTEC National in Business & Retail Unit 30 M2 ? Compare how three retail business use space and psychology to influence customers to purchase Scenario As a further section to your P3, you are required to compare how your three retail outlets use space and psychology to influence customers to purchase. Similarities Differences Tangible techniques There are number of tangible techniques that all three chosen retailers (Topman/Topshop, Tescos and Boots) use. Such as, one of the most common and prominent ones being that all three happen to use ?window displays? ? if we look at this more closely we can see that this will fundamentally try to reel customers in. For example, as for Topman/Topshop use this particular type of tangible technique (window displays) to attract a great deal of potential customers from the streets. Such as, if a Topman/Topshop store was situated at the centre of a busy city like Bradford then it only seems reasonable to use windows displays as they are trying to communicate to the general public through their well-designed clothes donned on mannequins so therefore this gives the potential customers an inkling of what the designer brand clothes would look like on themselves. ...read more.

Middle

Moreover there are also more effective tangible techniques that all three retailers use such as they are ?posters? that are littered all around all three retailers? (Topman/Topshop, Boots and Tesco) stores. For example, if Topman/Topshop are situated in the city then it is vital that Topman/Topshop try to the best of their ability to attract as many customers as they can in the streets, and one effective way of accomplishing this is by littering as many posters all across the city so when there are potential customers just idly walking by, and they quickly take notice of the Topman/Topshop poster that advertises them through new trends and clothing like the ?Aztec? trend. Therefore if a potential customer is quickly interested in the new Aztec trend at Topman/Topshop then as a result the customer will visit Topman/Topshop and ultimately make a final purchase. Tangible techniques The differences in using some tangible techniques like say ?window displays? between all three retailers is the fact that Tesco doesn?t actually use window displays when the other two retailers (Topman/Topshop and Boots) do. This means that Tesco don?t really need to use window displays to attract customer because they already have international influence as they possess the world?s largest retail chain. ...read more.

Conclusion

And finally Tesco is supermarket retailer meaning they will sell a number of things ranging from clothes to food to electronic appliances. Special offers and sales I am now going to go in detail and in-depth as I can about how all three of my chosen retailers (e.g. Topman/Topshop, Boots and Tescos) uses the technique ‘special offers and sales’ to influence their customers to make a final purchase. Such as, with Topman/Topshop they offer a number of special offers and sales to have a great effect on the customer’s decision to buy their products like on some of their product they offer 10% off on any popular and expensive products like a £45 jacket so the price tag was seem appealing to the potential to the extent they might purchase the product. As well as this, Boots also uses special offers and sale to influence their customer to buy their items such as they also use the successful method of discount offers on some of their products so it would openly seem cheaper in the customer’s eye – plus as a result the customer might spread rumours around to their close friends and family about the business’s hospitality (positive word of mouth), and therefore this will increase the footfall of the business in general. Fixtures and fittings ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    Tesco can also then later use these figures to evaluate success. Tesco strives to maximise profit on a daily basis and depend heavily on the assistance of their staff. Tesco Monaghan stress the need for staff co-operation at all times and offer rewards for this.

  2. Business Plan window cleaning

    (in the first year), as those only last for two or three months time Consequently, water fed pole had added to this table, but I can not afford to buy them yet, because I don't need them straight away, I probably buy this in the next 7 or 8 months when I started my business.

  1. NETFLIX CUSTOMERS SATISFACTION

    Netflix oper?tes 44 shipping centers loc?ted throughout the United St?tes ?nd more th?n 90% of Netflix subscribers live within one-d?y delivery post?l zones. On ?ver?ge, Netflix ships 1.6 million DVDs e?ch d?y (Netflix.com). In J?nu?ry of 2007, Netflix ?nnounced th?t it would introduce ?

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    Also the action that is taken in regards to the findings. 3.2.2 the nature of the environment. The strategic proposal is classed as guess work, there's no way to be certain that the outcome of the findings are going to match up with the actual outcome.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    more sales around Christmas as people will buy their products , this is because people commonly have buffets around Christmas this means that Ginsters sales will increase as they sell many products that are associated with buffets. Such as pork pies, sausage rolls, mini Cornish pasties, Ginsters have packets of savoury foods that will be ideal for this event.

  2. Disneyland and M&S. I am going to investigate customer service in two separate ...

    Shareholders need a suitable customer service that fits in with their specific needs and expectations, some of these include: o Involvement in any key business decisions o Good returns on their invested money into the business o An efficiently run business that will provide protection in their investment and increase

  1. starbucks customer service

    For Gettco/A'amal travel the after sales service is what the customer bases their opinion on of the business. If the business doesn't have good after sales services the business will not survive. This is because for every bad experience a customer has they tell 13 people and every good experience they tell 3 people.

  2. Unit 2 M2 Assess the importance of employability skills and personal skills in the ...

    employability skills to be a higher level of staff in the industry . Low level of staffs The lower levels of staffs have a wide variety of staff roles and responsibilities within Tesco plc. For example fresh food workers, non-food worker, customer service worker, etc.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work