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m2

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Introduction

´╗┐BTEC National in Business & Retail Unit 30 M2 ? Compare how three retail business use space and psychology to influence customers to purchase Scenario As a further section to your P3, you are required to compare how your three retail outlets use space and psychology to influence customers to purchase. Similarities Differences Tangible techniques There are number of tangible techniques that all three chosen retailers (Topman/Topshop, Tescos and Boots) use. Such as, one of the most common and prominent ones being that all three happen to use ?window displays? ? if we look at this more closely we can see that this will fundamentally try to reel customers in. For example, as for Topman/Topshop use this particular type of tangible technique (window displays) to attract a great deal of potential customers from the streets. Such as, if a Topman/Topshop store was situated at the centre of a busy city like Bradford then it only seems reasonable to use windows displays as they are trying to communicate to the general public through their well-designed clothes donned on mannequins so therefore this gives the potential customers an inkling of what the designer brand clothes would look like on themselves. ...read more.

Middle

Moreover there are also more effective tangible techniques that all three retailers use such as they are ?posters? that are littered all around all three retailers? (Topman/Topshop, Boots and Tesco) stores. For example, if Topman/Topshop are situated in the city then it is vital that Topman/Topshop try to the best of their ability to attract as many customers as they can in the streets, and one effective way of accomplishing this is by littering as many posters all across the city so when there are potential customers just idly walking by, and they quickly take notice of the Topman/Topshop poster that advertises them through new trends and clothing like the ?Aztec? trend. Therefore if a potential customer is quickly interested in the new Aztec trend at Topman/Topshop then as a result the customer will visit Topman/Topshop and ultimately make a final purchase. Tangible techniques The differences in using some tangible techniques like say ?window displays? between all three retailers is the fact that Tesco doesn?t actually use window displays when the other two retailers (Topman/Topshop and Boots) do. This means that Tesco don?t really need to use window displays to attract customer because they already have international influence as they possess the world?s largest retail chain. ...read more.

Conclusion

And finally Tesco is supermarket retailer meaning they will sell a number of things ranging from clothes to food to electronic appliances. Special offers and sales I am now going to go in detail and in-depth as I can about how all three of my chosen retailers (e.g. Topman/Topshop, Boots and Tescos) uses the technique ‘special offers and sales’ to influence their customers to make a final purchase. Such as, with Topman/Topshop they offer a number of special offers and sales to have a great effect on the customer’s decision to buy their products like on some of their product they offer 10% off on any popular and expensive products like a £45 jacket so the price tag was seem appealing to the potential to the extent they might purchase the product. As well as this, Boots also uses special offers and sale to influence their customer to buy their items such as they also use the successful method of discount offers on some of their products so it would openly seem cheaper in the customer’s eye – plus as a result the customer might spread rumours around to their close friends and family about the business’s hospitality (positive word of mouth), and therefore this will increase the footfall of the business in general. Fixtures and fittings ...read more.

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