• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

m2

Extracts from this document...

Introduction

BTEC National in Business & Retail Unit 30 M2 ? Compare how three retail business use space and psychology to influence customers to purchase Scenario As a further section to your P3, you are required to compare how your three retail outlets use space and psychology to influence customers to purchase. Similarities Differences Tangible techniques There are number of tangible techniques that all three chosen retailers (Topman/Topshop, Tescos and Boots) use. Such as, one of the most common and prominent ones being that all three happen to use ?window displays? ? if we look at this more closely we can see that this will fundamentally try to reel customers in. For example, as for Topman/Topshop use this particular type of tangible technique (window displays) to attract a great deal of potential customers from the streets. Such as, if a Topman/Topshop store was situated at the centre of a busy city like Bradford then it only seems reasonable to use windows displays as they are trying to communicate to the general public through their well-designed clothes donned on mannequins so therefore this gives the potential customers an inkling of what the designer brand clothes would look like on themselves. ...read more.

Middle

Moreover there are also more effective tangible techniques that all three retailers use such as they are ?posters? that are littered all around all three retailers? (Topman/Topshop, Boots and Tesco) stores. For example, if Topman/Topshop are situated in the city then it is vital that Topman/Topshop try to the best of their ability to attract as many customers as they can in the streets, and one effective way of accomplishing this is by littering as many posters all across the city so when there are potential customers just idly walking by, and they quickly take notice of the Topman/Topshop poster that advertises them through new trends and clothing like the ?Aztec? trend. Therefore if a potential customer is quickly interested in the new Aztec trend at Topman/Topshop then as a result the customer will visit Topman/Topshop and ultimately make a final purchase. Tangible techniques The differences in using some tangible techniques like say ?window displays? between all three retailers is the fact that Tesco doesn?t actually use window displays when the other two retailers (Topman/Topshop and Boots) do. This means that Tesco don?t really need to use window displays to attract customer because they already have international influence as they possess the world?s largest retail chain. ...read more.

Conclusion

And finally Tesco is supermarket retailer meaning they will sell a number of things ranging from clothes to food to electronic appliances. Special offers and sales I am now going to go in detail and in-depth as I can about how all three of my chosen retailers (e.g. Topman/Topshop, Boots and Tescos) uses the technique ‘special offers and sales’ to influence their customers to make a final purchase. Such as, with Topman/Topshop they offer a number of special offers and sales to have a great effect on the customer’s decision to buy their products like on some of their product they offer 10% off on any popular and expensive products like a £45 jacket so the price tag was seem appealing to the potential to the extent they might purchase the product. As well as this, Boots also uses special offers and sale to influence their customer to buy their items such as they also use the successful method of discount offers on some of their products so it would openly seem cheaper in the customer’s eye – plus as a result the customer might spread rumours around to their close friends and family about the business’s hospitality (positive word of mouth), and therefore this will increase the footfall of the business in general. Fixtures and fittings ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    Tesco now print 'Carbon Labels' on most of their products telling the customer how many grams of greenhouse gases were emitted as a result of the product. This figure takes into account growing, manufacturing, transporting and storing. Some of the labels also give customers tips on how to reduce a product's footprint when cooking it, using it or disposing it.

  2. Business Plan window cleaning

    All this equipment will be depreciated over three years. The graph show Right Choice start - up business, from this I can see how much I spent on starting up. For example, the total start-up expense was approximately �300 and shows the total assets approximately �310. The investor is the amounts of total expenses add total assets.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    Ginsters are more affected by advertising more on television. This will mean that Ginsters need to make sure that they are constantly advertising their business, and making sure their advertisements are up to date or people will have to interest in watching them.

  2. Disneyland and M&S. I am going to investigate customer service in two separate ...

    it is also important that they provide the business individuals with facilities to use and places to go to enjoy their selves during their stay at the resort, however, if this range of facilities was not available it would be a less appetising place to hold business conferences and in

  1. Business plan for international restaurant on campus

    2.1 Cost Analysis "Cost may seem in contradiction to the outward-looking marketing oriented approach, but in reality costs do enter the pricing equations" (Jobber, 2007, p. 481). "There are three basic components of cost; materials cost, labour cost and production overheads.

  2. starbucks customer service

    This is because customers may expect for the staff to be able to provide them information on the product/service because they may not be very knowledgeable on the product. For Gettco/A'amal this is very important because they are selling holiday and flight packages.

  1. I am going to carry out an investigation into S Parton Construction Ltd. I ...

    This means it may be harder for him to recruit a new worker because there is less chance of him finding the right person with the right skills. (See appendix 3 for �spent on the construction industry). Earnings by residence (2006)

  2. Unit 2 M2 Assess the importance of employability skills and personal skills in the ...

    tills and also having past experiences in working in for the role of the particular job in Tesco plc?s stores. Employability skills are desirable to Tesco plc because it means that the employee has the has knowledge of what to do for example, if an employee has past work experience

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work