Making judgments on how successfully Sainsbury's are meeting objectives

The first 200 words of this essay...

Making judgments on how successfully Sainsbury's are meeting objectives

These are my judgments on how Sainsbury's are meeting different objectives.

Survival: In my judgment I can easily say that Sainsbury's is meeting this objective.

I can tell they are meeting this objective by looking at the profits they are making from their annual report. Looking at there annual report they are not making a loss they are making big profits. Other ways I can tell they are meeting this objective is by looking at their market share. Sainsbury's is within the top three companies in the market with a market share of around 15%. Sainsbury's is looking very stable in this market. The only possible thing that could happen to Sainsbury's, which would wipe out its existence, would be a hostile takeover. This however would take a lot of capital.

I say this because Sainsbury's is a PLC, and one of the disadvantages of being a PLC is that Sainsbury's shares are being sold in the stock exchange. This could be bought by their rivals, which would then give them total authority over Sainsbury's. They could change the name Sainsbury's to their own. That