• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Market Research Analysis

Extracts from this document...

Introduction

Market Research Preamble In this section I will be talking about the market research that we carried out as a company around college. This includes the promotional materials, our pilot questionnaire and our final questionnaire. We initially started by designing a pilot questionnaire based on our promotional materials questionnaire. We chose a questionnaire for our primary research for numerous reasons. One of these, is that we will get written feedback for future reference. Another reason, is we were after both quantitative and qualitative answers and preferred the written option. Our pilot questionnaire was our primary research and contained both qualitative and quantitative data showing us what could be improved upon for the master questionnaire. We asked 3 totally random strangers to fill them in, and our research was indicative of there being a lack of thorough information, space for answers. The pilot also lacked in design quality, it was poorly laid out. 3 out of 3 of the candidates agreed that it was not at all easy to understand either. ...read more.

Middle

Our third question was asking if the relevant information was displayed, which included pricings. Upon analyzing our questionnaires, we can see that the crowd was split. 50% said yes, and 50% said no. This is indicative of a poor layout of some of the text section and requires reworking. This was asked for similar reasons to the first question, as well as to see if it was organized in the correct manner. The fourth question asked how participants found the overall appearance of the poster. The qualitative feedback we got was that the poster needed to be clearer and also required more information Our fifth question asked whether or not the promotional material was eye catching. Only 4 out of the 10 participants answered yes. This was disappointing, however it shows that our poster still requires more work doing to it. This was asked, as we felt we needed to keep potential customers interested in providing necessary feedback in order to make improvements. ...read more.

Conclusion

be both qualitative and quantitative in one question providing us with a better supply of information on which to base our future improvements. The overall result based on looks layout and specific details such as prices, is pleasing and I view it as a successful poster and with tweaking it will be even better. The things we could improve upon, is the colour scheme, change of font to Segoe UI instead of the default Calibri, and we could also lay it out differently, and have one focal point that potential customers would instantly look at. If we could draw their eyes to here, we could lay it out in such a manner, as by having pricing or other important information right next to it and would pull customers in. In our final promotion I believe that we really need to pull our fingers out and put maximum effort into refining and advertising to our target market using the available software we have. Final Word Count: 1035 ?? ?? ?? ?? Matt Bates Candidate No. 0001 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Strategic Analysis of Woolworths

    (Datamonitor, 2007, p. 13). With high revenues, Woolworths is able to use a portion of its revenues to invest in its businesses (such as Safeway Supermarket and Big W) in order to further the efficiency of its businesses and thus provide more values for its customers.

  2. Marketing analysis of Marlboro cigarettes

    Yet, it seems that the image of Marlboro presents itself in a way that no one who smokes Marlboros is ever alone. There is a sort of collective independence among those loyal to the brand. This has been presented in the advertising as either an implicit feature, as through the

  1. Business Studies Company Profile

    worker down the line, who does his/her part of the job, if there was no teamwork here then the production line would be greatly flawed. Having a Role Culture emphasizes this teamwork, as each worker knows what they have to do and if they meet the targets and get what they are required to do, then they get rewarded.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    rather than its value and also McDonalds want to remove the double cheeseburger from the 1 pound menu as they say it's becoming popular because of its price just like the normal cheeseburger but McDonalds doesn't want that and if people still want to have the double cheeseburger they have to pay a higher amount for.

  1. Unit 2 Investigating business

    I need to entice them with something to keep them working for me. My secretary will only be on �5.40 an hour which is still above minimum wage but again the more training she does she will receive a pay rise.

  2. Applied Business Studies

    As I am the boss of 'Actors Vision', I know that if a decision needs to be made, I will make it and hopefully it will turn out for the best. There are a few ways how a business can get money when setting up a business, they can either

  1. Catering research

    More than 82% of adults in all regions claimed to eat out on special occasions and get-togethers, but penetration was highest, at 94.1%, in the East Midlands. The second most popular occasion for eating out was during a holiday away, which was cited by 87.7% of all respondents and slightly more men than women.

  2. Marketing assignment - analysis of lastminute.com

    (Lastminute.com website analysis) Task 4 (a) Describe how your chosen company?s promotional effort can help achieve its marketing objectives: The decision to expand the business into additional markets can be both exciting and daunting. On the one hand, you're hoping for sales and profit growth.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work