• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing a Body Wash. Description of Product: The name is Sexy Beast. It is a true fitting name because my target market is young male adults, and most of them like to buy expensive name brand products.

Extracts from this document...

Introduction

Procter & Gamble Project Product What the Product is: Body Wash Name of Product: Sexy Beast Name of Company: Chubbs Inc. Why I Choose This Name: Sounds Cool Price: $35-$60 How It Fits the Product: It makes you smell like a Sexy Beast (or just really, really good) Where It Is Located: Seattle, Washington Description of Logo: The lettering on the case is going to be in the classic style writing that all Old Spice products use. It will be in a dark blue case. So it will stand out from most of the other body washes. Description of Product: The name is Sexy Beast. It is a true fitting name because my target market is young male adults, and most of them like to buy expensive name brand products. The theme of the product is that after you use it, you will smell and be like a sexy beast. The benefits of my product are that it has cache to it; it is a high end name brand. Similar to Ralph Lauren, nothing especially different from our competitors. However, we are a high end name brand. 5 Benefits/Features of Sexy Beast: * It is a dark blue container so it is easy to see in the shower, even if your eyes are blurry from soap or anything else * It has easy squeeze sides, so you can really pour it out with extreme ease. ...read more.

Middle

That puts us in a tough spot because people might get tired of the same old smell day after day Overview of the S.W.O.T.: As you have seen I have a pretty good grasp on my strengths, weaknesses, opportunities, and my threats. My plan is to try to keep my strengths strong, turn my opportunities into strengths. Then I will turn my weaknesses to opportunities, and eventually strengths. Then finally, I will eliminate my threats. Sounds like a sound plan to me. People The people I am trying to sell to is the upper-middle class and upper class. This is considered a high end product. It is going to be aimed at a very certain demographic of people. Young adult males who are bachelors, who want to smell nice for the ladies. It will however be available to women. (Obviously a woman can buy any body wash they want) It will be available to all races and colors. We will however aim it at large cities populated by males, because that is our main target. We will also aim it at people and cities with a large budget, because we are going to one of the most expensive body wash available on the market. ...read more.

Conclusion

Promotion The plan is make a T.V. commercial at the time of 5:00 P.M.-10:00 P.M. We chose that time because that's when most people get off work, and most people watch T.V. when they get home from work. We are high end, so you pretty much have to have a job to afford to buy Sexy Beast. Our commercials will heavily feature our cartoon trade character the Sexy Beast. He will usually be doing something gross or dirty, then when women start to sneer and walk away, he will wash himself in Sexy Beast body wash and will be sexy, and all the women will come running over to him and it will be humorous. Then he will hold up the container and wink and smile. Then the slogan will come across the screen that says "Sexy Beast, You Can't Put a Price on Class", referencing the fact that it is a very expensive bottle of body wash. This will play well with our target demographic because they will think it is humorous and will remember our commercial when they go to the store to buy body wash. They will remember that when they got home from a long day at work the commercial made them laugh and enjoy them selves. And if we're really lucky, they will agree with us that you can't put a price on class and will buy our body wash instead of the competiors. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Business Studies Company Profile

    So basically, BMW have a hierarchical structure at the top but at the bottom, it turns into a web of teams. The Culture of Organisations As well as there being a lot of different management styles, there are also business cultures.

  2. Mark Warner Marketing Plan

    The holidays offered involve many activities for the consumers to participate within which encourages the consumer to place this company as an activity based, luxury, package holiday company. Mark Warner relies on its excellent record of receiving 75% of its overall sales being repeat business.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Where do you buy Coca Cola from? Cash and Curry.... Supermarket.... Local shop.... Any others please state from where................................ 5. What size Coca Cola do your prefer to buy? Can.... Small bottle.... Large bottle.... 6. How often do you drink Coca Cola? Once in a month.... Once a week....

  2. Marketing Research

    THE COST IS HIGHER AS COMPARED TO OTHER METHODS OF NON -PROBABILITY SAMPLING SIMPLE RANDOM SAMPLING (SRS) : ADVANTAGES : THE POPULATION PARAMETERS CAN BE ESTIMATED WITH KNOWN ACCURACY. DISADVANTAGES: I T IS VERY TIME CONSUMING IT REQUIRES STRICT CONTROL IN THE FIELD SO THAT THE SELECTED UNIT IS THE ONE FROM WHICH DATA IS COLLECTED.

  1. Applied Business Studies

    are being sold in the market, as well as the supply and demand situation. Information about the markets can be obtained from a range of different sources, formats and varieties, as well as the sources and varieties that have to be obtained to make any business work.

  2. This integrated marketing communications plan is designed for new advertising campaign for Levis Strauss ...

    In Pakistan Crescent Bahuman Ltd and Nishat Mills are their main manufacturers. The brands that are offering by them are given below under product offer. Product Offerings: By segmenting their target market they are offering different products to different consumers detail is given below: BRANDS: The products of Levi Strauss

  1. Business Enterprise unit 5

    It simply means that the firm is owned by one person, who is self employed, he or she conducts the business on his or her own behalf and not in conjunction with anyone else. As when operating as a sole trader all the decision will be made by me, which

  2. P2: Explain how to identify the target market for your key ring project

    The difference in this primary research is the fact that rather than us just waiting on questionnaire results with focus groups we are physically there communicating verbally. By using face to face communication is gives us a much better viewpoint and understanding of what as well as us being able to see their facial expressions and gestures.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work