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Marketing a Body Wash. Description of Product: The name is Sexy Beast. It is a true fitting name because my target market is young male adults, and most of them like to buy expensive name brand products.

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Introduction

Procter & Gamble Project Product What the Product is: Body Wash Name of Product: Sexy Beast Name of Company: Chubbs Inc. Why I Choose This Name: Sounds Cool Price: $35-$60 How It Fits the Product: It makes you smell like a Sexy Beast (or just really, really good) Where It Is Located: Seattle, Washington Description of Logo: The lettering on the case is going to be in the classic style writing that all Old Spice products use. It will be in a dark blue case. So it will stand out from most of the other body washes. Description of Product: The name is Sexy Beast. It is a true fitting name because my target market is young male adults, and most of them like to buy expensive name brand products. The theme of the product is that after you use it, you will smell and be like a sexy beast. The benefits of my product are that it has cache to it; it is a high end name brand. Similar to Ralph Lauren, nothing especially different from our competitors. However, we are a high end name brand. 5 Benefits/Features of Sexy Beast: * It is a dark blue container so it is easy to see in the shower, even if your eyes are blurry from soap or anything else * It has easy squeeze sides, so you can really pour it out with extreme ease. ...read more.

Middle

That puts us in a tough spot because people might get tired of the same old smell day after day Overview of the S.W.O.T.: As you have seen I have a pretty good grasp on my strengths, weaknesses, opportunities, and my threats. My plan is to try to keep my strengths strong, turn my opportunities into strengths. Then I will turn my weaknesses to opportunities, and eventually strengths. Then finally, I will eliminate my threats. Sounds like a sound plan to me. People The people I am trying to sell to is the upper-middle class and upper class. This is considered a high end product. It is going to be aimed at a very certain demographic of people. Young adult males who are bachelors, who want to smell nice for the ladies. It will however be available to women. (Obviously a woman can buy any body wash they want) It will be available to all races and colors. We will however aim it at large cities populated by males, because that is our main target. We will also aim it at people and cities with a large budget, because we are going to one of the most expensive body wash available on the market. ...read more.

Conclusion

Promotion The plan is make a T.V. commercial at the time of 5:00 P.M.-10:00 P.M. We chose that time because that's when most people get off work, and most people watch T.V. when they get home from work. We are high end, so you pretty much have to have a job to afford to buy Sexy Beast. Our commercials will heavily feature our cartoon trade character the Sexy Beast. He will usually be doing something gross or dirty, then when women start to sneer and walk away, he will wash himself in Sexy Beast body wash and will be sexy, and all the women will come running over to him and it will be humorous. Then he will hold up the container and wink and smile. Then the slogan will come across the screen that says "Sexy Beast, You Can't Put a Price on Class", referencing the fact that it is a very expensive bottle of body wash. This will play well with our target demographic because they will think it is humorous and will remember our commercial when they go to the store to buy body wash. They will remember that when they got home from a long day at work the commercial made them laugh and enjoy them selves. And if we're really lucky, they will agree with us that you can't put a price on class and will buy our body wash instead of the competiors. ...read more.

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