• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing a Business Online - benefits and the legal framework.

Extracts from this document...


'Pud Pud' Marketing Online Why Businesses Market Themselves Online People now expect businesses and organisations to have a website, one that can supply basic information and a means of getting in contact. A website has become nearly more essential as a telephone, fax machine and printed brochures. Apart from fulfilling the publics expectations, a website will also help us increase our profit, make it easier for potential customers to find us, save time and expand the effect of a print ad. Marketing our business online will reduce the amount of money we need to spend on advertising, will also help to reduce the cost of running an office e.g. insurance, heating and water etc. Advertising costs for a newspaper can start at �500 and can rise to anything up to �5000 down to location of the paper; we then have a problem of how many people read our ad. Online marketing will benefit our business as it will allow us to focus on advertising to who are actively looking for our product. Targeted internet marketing means that we will get a better return on our investment. We can put our business in front of thousands of people a month around the world. Hopefully the internet can bring our business to consumers and company buyers around the world helping in take some business away from our competitors. ...read more.


We will provide a help desk and not just a 'contact us' number. We will provide quick email feedback or as our company grows a telephone service, something extra to make our customers make enquiries about our products, we could also do a frequently asked question section. To help with promotion of our website we will register our company with several 'search engines' such as Google and Yahoo, registering with these companies is free and it will make us more accessible as a company. To make sure we are 'picked up' by potential customers we will use 'key words' that will highlight our companies name taking it higher up the list. Some sites like Yahoo will allow us to promote our business in several categories, this can be a long process and it can take up to six weeks for these search engines to check our application. Although our products will not be suitable to sell online it allows us to promote the products we sell, were they can be bought such as store location and availability in stores. It will also allow us to provide images, video clips and animations of our products, printable vouchers which can be used in part payment for our products - especially new products. Being online we can also update/delete/change prices of our products as necessary. ...read more.


We will require a 'web master' to do all our maintenance on the net - someone with specialised knowledge, these can be expensive ranging from anything from as little as �12.50 - �250 depending on the company used. The 'web master' can check that our site works: * On all relevant versions of Internet Explorer * Works well on windows and Macintosh systems * Making sure all links work correctly * Making sure all menus work correctly * Making sure content is current * Analysed statistics and information to improve and maximise performance. Legislation in Marketing a Business On-Line UK businesses operating over the internet are all subject to all UK laws as with any other trader. For example copyrite issues when using graphics and music, also when registering domain names. There are some laws that are designed for the consumer that will still apply to a business online. * Competition Act 1998 * Consumer Credit Act 1974 * The Enterprise Act 2002 * Unfair Terms in Consumer Contracts Regulations 1999 * Sale and Supply of Goods 2002 * Data Protection Act 1998 - Control of Stored Personal information * The Electronic Commerce Regulations 2002 * Trade Description Act 1968 * Directive on Privacy and Electronic Communications Codes of practice are a business's form of self-regulation. There are organisations which monitor business behaviour on the internet, company's such as www.safebuy.org.uk to qualify for membership of this scheme internet businesses are required to adhere to certain regulations and codes for their online business ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    floor then the staff can check if there is the product within the store. Also they can check if they will have it soon or if the product is in another store. This is more practical than going looking for the product throughout the store and running to the other stores to check if the product is in there.

  2. Unit 3 - Marketing Research And Marketing Mix

    GlaxoSmithKline must ensure that they market and promote the Ribena Tropical effectively to ensure they meet the objective of increasing sales. Evaluation of external factors GlaxoSmithKline should keep track of the social factors that may affect the outcome of the marketing mix for the company.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    It also allows brand loyalty to be established, i.e. some consumers always specify and buy the same name. They have a perception of the product, which satisfies their needs. Packaging: There are two important reasons for packaging products, these are: ? Packing- this is for protection, it saves the product from damage/decay.

  2. Business Studies Company Profile

    by looking at new markets in new countries that may be less affected. * Social BMW will need to be aware of the 'carbon debate' they will be closely looking at how much people care about this and will it affect their car sales.

  1. Unit 1 Marketing Proposal: A01

    and the business for example they may need to make more products as they have less variety or improve the current products they have e.g. the company apple have their phone known as the iPhone however the initial 8gb version had to less memory and customers possibly thought why all

  2. Marketing Research

    The major types of PST are 1) Simple Random sampling 2) Systematic sampling 3) Stratified random sampling 4) Cluster sampling 5) Area Sampling 6) Multi stage or combination sampling 1) Simple Random sampling In this method , each unit in the population has an equal chance of being included in the sample.

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Once there product becomes a hit, they want to keep improving the product to meet needs for the future. This is the same as with the iPod, it became very popular and every new one which was improved became more popular.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    When expanding or opening another branch McDonalds must be sure that the place they choose is appropriate. The best place for a McDonald's restaurant to open would be in a very busy public area. The location should also consider target audiences of McDonalds.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work