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Marketing a new Retail Business

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Introduction

Marketing a new Retail Business Contents Introduction Identify Business Organisation This report investigates an opening of a new retail business. This business is an electronics shop. It will sell all the latest electronics appliances and devices, e.g. TVs, games consoles, radios, games, DVD players, MP3 players, stereos and CD players. Business Objectives My business objectives are: 1. Survive- for at least the first 3 years. This is that the money I put into the business I want to get back. If the business is successful, then I will carry the business on. 2. Even break even point- I don't want to make a loss, so I will aim for the minimum standard. 3. Attract/satisfy customers- so that the customers keep on coming back, and that my business gets a good reputation. And that the customers will inform others, this helps to advertise my business. 4. ...read more.

Middle

Target Market The definition of a target market is a particular group which a particular product is aimed at. My target market will be people aged 12-50.I have a large target market because my business will sell a range of electrical goods to wide range of people, e.g. * Young people aged from 12+ because they will want to buy games and CD players, MP3 players etc. * People aged 20+ have money to buy TVs, hi-fis etc, because they have/will buy their own place and need to furnish it. * Older people aged from 40+ will be updating to modern technology. Research Questionnaire I need to complete some research for a new business that I am starting up. I would be very grateful if you can spare the time to fill in this questionnaire. ...read more.

Conclusion

Computer equipment * Weekly * Fortnightly * Monthly * Yearly + e) Household appliances? * Weekly * Fortnightly * Monthly * Yearly + 8. What types of games do you like? * Action * Strategy * RPG * Racing * Adventure * Classic * Puzzle 9. What Games console do you have? * Playstation 1 * Playstation 2 * Xbox * Gamecube * Gameboy Advance * Gameboy SP * Other Gameboy, please specify......................... * Nintendo 64 * Other Nintendo, please specify.......................... 10. How often you buy music? * Daily * Weekly * Fortnightly * Monthly 11. How often do you buy DVDs? * Daily * Weekly * Fortnightly * Monthly 12. What time would you prefer for the shop to open between? * 9am-6pm * 9am-8pm * 8am-8pm * 8am-7pm 13. Do you have any other comments .................................................................................. .................................................................................. .................................................................................. .................................................................................. ................................................................................. Thank you for filling in this questionnaire. ?? ?? ?? ?? GCSE Business Studies Marketing Coursework GCSE Business Studies Marketing Coursework ...read more.

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