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Marketing Analysis of Dominos Pizza

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Introduction

Dominos * Domino's Pizza is recognised as the world's leading pizza delivery company. Their expertise and passion for delivering hot and fresh pizzas has earned them numerous awards and the loyalty of millions of pizza lovers around the world. Their marketing execution is an essential process in their success. Marketing is the management process which is responsible for indentifying potentially profitable products and then selling them to customers, this involves the 4Ps of Price, Product, Promotion and Place. Domino's Pizza is recognised as the world's leading pizza delivery company. Their expertise and passion for delivering hot and fresh pizzas has earned them numerous awards and the loyalty of millions of pizza lovers around the world. Their marketing execution is an essential process in their success. Marketing is the management process which is responsible for indentifying potentially profitable products and then selling them to customers, this involves the 4Ps of Price, Product, Promotion and Place. * Market share is the share of sales in a market which one business or brand has; this is normally expressed as a percentage. Large businesses such as Dominos worry and observe market share, as failure to maintain market share could mean a decrease in profits. ...read more.

Middle

Dominos is a market orientated business because it adapts its products in each country, to what is wanted by the consumers. For example in China, Dominos sell a sweet and sour sauce with their pizzas. And in America they sell a Bacon Cheeseburger pizza. * By focusing on the needs and wants of the customer, Dominos are much more likely to produce products that customers actually want and therefore buy. This will give Dominos a competitive advantage over rival businesses, who may not be so focused on the customer. Also, if the customer is kept satisfied then brand loyalty may be created, which can lead to repeat purchase. By focusing on the needs and wants of the customer, dominos are much more likely to produce products that customers actually want and therefore buy. This will give dominos a competitive advantage over rival businesses, who may not be so focused on the customer. Also, if the customer is kept satisfied then brand loyalty may be created, which can lead to repeat purchase. * High Price Low Price Low Quality High Quality Dominos Pizza prices are a little bit more expensive than those of pizza hut. At pizza hut a large cheese and tomato pizza costs £11.99, where as at dominos its £13.99. ...read more.

Conclusion

E.g. in 2010, Domino’s spent £40 million on marketing. This means that more money can be spent on promoting the product, finding new ways to attract customers such as the creation of the Domino’s iPhone app in which orders can be placed. This £40 million also meant that Domino’s were able to afford high profile communications such as the sponsorship of Britain’s Got Talent, The Simpsons and The X Factor. These meant that more people were attracted to the product itself; it promoted the idea of an affordable luxury whilst watching tv with the family. This stimulated sales. * Domino’s are known for their Two for Tuesday promotion deal; this has been very effective and has turned Tuesday from being the quietest day of the week, to the busiest, even over Saturday. Promotional methods as such attract the target markets attention and help keep customers engaged with the brand. Domino’s are known for their Two for Tuesday promotion deal; this has been very effective and has turned Tuesday from being the quietest day of the week, to the busiest, even over Saturday. Promotional methods as such attract the target markets attention and help keep customers engaged with the brand. * Thank you for listening! * ...read more.

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