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Marketing Assignment - examples Tesco and Coca Cola

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Introduction

´╗┐Crushendae Campbell Marketing Assignment Unit 3 In this assignment I will be showing my knowledge of the marketing concept but also how my both organisation uses these concept within their company. There are four marketing concept that are put into one to create the marketing concept, there are the product concept, production concept, marketing concept and the selling concept. The product concept is all about producing products with the best quality, that their consumer will be interested, this will mean anticipating what their customer would want as their needs and wants changes within the future. The production concept is whether companies can produce products efficiently but also whether or not they are able to produce enough of it, while taking into consideration their customers choice or taste. The marketing concept is analysing what customer need and to make correct decisions to satisfy their needs in better ways than their competition. The selling concept is all about selling the product using different strategies and sales techniques this would mean using direct selling, personal selling these are ways to persuade consumer to buy products. For this assignment I have chosen two organisations, Tesco and Coca Cola which are two large organisations. Tesco is the third largest supermarket worldwide and know best for their good quality product that they provide for a great price that will fit their customers. Coca Cola Coca Cola is the largest soft drink company in the world that as bought by the Asa Griggs Candler. Coca Cola is a company that is all about making a profit and branching out as much as possible. ...read more.

Middle

their wants and needs are going to change within the future, whether it going to be about providing a better quality service or introducing products that are different to their competitors. Tesco brand image is very important as it would influence the way that their customer behave toward their company. Having a good brand image will mean that people would rather to shop at Tesco because they know and trust the brand as they would know what to expect from the company. Having Trust within Tesco is important as people pay the price as long as the know that they produce good quality goods and service. This will determine the amount of customer that they have and in the long run their sales. For Tesco to build a good brand image it would have to be something that would be recognisable and meaning full to people. Building a brand would need trust from their customers, stakeholder and also investment within the company and having some sort of respect within the marketing business. Tesco logo is something that is recognisable from a distance, which their customer will know what it stand for. Tesco communication with their customer is very important as the as they will need to let their customers know the purpose of their business, because how their customer see their company determines how well they will do in the long run. Tesco is the largest supermarket within the UK, that operates on a international level, this mean that they are gaining customers from all corner of the world, this would mean that the service that are providing is at a very high standard. ...read more.

Conclusion

?we may store and process that information to better understand your needs and how we can improve our products and services?. If they receive personal information from their customers they will used that information for personal advertisement only. If any information should get out into the wrong hand Coca Cola could face a fine. Consumer Protection Regulations(Distance Selling) ? this act is to protect consumers that are purchasing goods from a distance, this could mean over seas or over the internet. This act makes sure that customers are being protected, as companies may give out misleading information about a product or service. This regulation apply to Tesco because they sell ranges of products, which people buy online and if its not what as what it is described in the information about the product, it will be seen as misleading information. ?For non business customers the office of fair trading has regulations which govern distance selling and any private consumers should be aware that you have rights under these regulations. We respect your rights and our terms and conditions of business encompass your rights to cancel any services you request directly from us and will give you the required information, including details of the 'cooling off' period after you have placed an order with us, in accordance with the Consumer Protection (Distance Selling) Regulations 2000?. Coca Cola when selling their products to shops they need to make sure that the people who are taking their goods know exactly what they are getting, that the right information are on the bottles but also delivery. There should be payments arrangements, and also delivery arrangements so that there are no misleading information. ...read more.

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