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Marketing assignment. Study of an Advertising Agency Pacemeadia

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Introduction

´╗┐Crushendae Campbell Assignment 2 unit 9 P3 For this assignment the advertising agency that I have chosen is called Pacemeadia and they are based in London. This company creates advertisement for all types of media e.g. TV, radio and online. The advert that I have chosen is called BGR bloomers PI solicitor and their client is BGR bloomers. The media that they have used for the advertisement is television and the commercial last for approximately 40 seconds. BGR bloomer provides a service to help individuals that have been in accidents to claim compensation depending on their losses or injuries. An advertising agency is a company that carries out all or some aspects of advertising production for firms by which it has been hired. Some agencies handle all phases of advertising campaigns, from performing market research and establishing product branding strategies to producing ads and placing them in appropriate outlets. http://www.wisegeek.com/what-is-an-advertising-agency.htm By hiring a advertising agency they provide different kind of services for different departments, normally these departments include account management, research, creative services, and media services. The account management creates a link between the advertising agency and its clients. It works directly with clients to establish a clear understanding of their products and their advertising goals. With the information that I gathered from the account department they are able to use within the others, allowing them to create campaigns to satisfy their client?s needs. ...read more.

Middle

Using the TV as their media this allows them to place their advertisement on certain channels between programmes where they are able to reach their target audience at a specific time. Although TV advertising is expensive they were able to proceed to a small budget which made their company become the best within the UK. P4 Pacemedia have used TV advertising to get BGR Bloomer Company as they will be able to get to their customer and potential customers. BGR Bloomer has used TV because they will be able to reach their target market a lot quicker. Their target market is more family household or any who of age to be able to claim. The type of media that they have used is perfect for their company as it as it makes people more aware of their business and what they do. Using TV as their advertising media is perfect for the target audience because they will be able to reach them a lot quicker and it will have a more positive effect on the business as majority of the UK will have a television. Using TV pacemedia will be able to be sponsored by a programme that they believe that their customer are mostly likely to watch and that have the most views, so that their global visibility will increase. ...read more.

Conclusion

M2 Advantages 1. The advantage of using an advertising agency is that they will deal with all the aspect of making sure that their clients adversing campaign goes successful. This would mean that they will focus completely on the aims of the campaign and listen to what their clients want to so that their advertisement fits the purpose of the products of service has to offer. 2. Using a advertising agency saves time because they are able to get a start on the campaign more quicker than if a company were to try and do their own advertising. 3. Using a advertising agencies have many benefits such as the creative resource that they have access to, which they would be able to get for a low price. 4. Using an advertising agency you will get people who are high skilled and qualified which would mean that they will be able to deliver your thoughts and message out their to their target audience. Disadvantages 1. advertising agencies can be very expensive for small business they would not be able to afford their service, which is a downside. 2. Advertising agencies may may fully understand how a company wants to portray their products or service to their target, which can be very frustrating. 3. Keep up to schedule is a disadvantage as companies plan for their advertisement to be ready for a specific time and and if its late this put their promotion back. ...read more.

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