• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing - Blackberry

Extracts from this document...

Introduction

Marketing Marketing is totally focused on the customers needs and could be easily describe as providing: * The right product * At the right price * At the right place * With the right promotion * At the right time * price As you can see these are all directed at the customer needs and wants. In this unit I will design a marketing scheme for the sale of a new Blackberry Mobile Phone System, I will write about the public relations, sponsorship, advertising, sale promotions, personal, price, selling and direct marketing. THIS IS THE DIAGRAM FOR THE MARKETING PLAN Blackberry Mobile Phone Mobile phones have become fashion statements for the users... *The first thing is to inform the consumer about the product: �what is the brand of phone? ...read more.

Middle

PR that you undertake yourself can be a primary way to grow your business and become known without major expense. Public relations afford the credibility of indirect third-party endorsements. This means you are not paying to get advertising placed, but a publication is freely giving space to a story about your company. An endorsement such as this is a powerful tool in shaping public opinion. Sponsorship An organization needs to sponsor a cause or event to gain as much media exposure as possible for itself or its product and give the organization a better social image Advertising TV- These are the advertisement that appears on the television. The companies promote them product on TV because they want to attract the customers and for earn profit. Radio Commercials- This is another type of advertisement which companies choose to promote their products. ...read more.

Conclusion

Prospecting - trying to find new customers (2) Communicating - with existing and potential customers about the product range (3) Selling - contact with the customer, answering questions and trying to close the sale (4) Servicing - providing support and service to the customer in the period up to delivery and also post-sale (5) Information gathering - obtaining information about the market to feedback into the marketing planning process (6) Allocating - in times of product shortage, the sales force may have the power to decide how available stocks are allocated Where to sale - The main places will be phone card shops(like o2 t mobile orange etc.) - You can sale your phone on the website -You can also sale in the place which sales electronic product Price When pricing take in to accountant the level of competition Price it according to a manner in which different back ground people will be able to purchase the product. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    It is used a lot by supermarkets and can give them valuable information on how they shop, for example which aisles they go down, do they look at the special offers, what areas of the shop do they spend longer in and how quickly they shop.

  2. BTEC BUSINESS UNIT 2

    The payment is done after so that Coca Cola Enterprises can check that everything is there and is in good condition and if it isn't they can do something about it. * Record and check supplier terms for payments and discounts on the supplier database.

  1. business planning unit 8

    Because the factory will contain a lot of machinery which will create a lot of noise, under this act the employees will be provided with ear protectors. This will protect the employee's ears from the amount the noise they will be hearing through out the day.

  2. Maxis Mobile Phone Company of Malaysia Marketing Analysis

    4.5 Advertisement Media Maxis Company publishes their advertisement in various types of media such as in television, newspaper, banners and billboards. From time to time, Maxis organizes road shows at shopping complex, public places, parks and even in the campus.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    E Economic change, for example a recession creating increased activity at the lower ends of product price ranges. Rate of interest rises depressing business and causing redundancies and lower spending levels. Economic analysis for Coca Cola: Economic will affect my new strategy in different ways, for example if people have

  2. Promotional Activities

    The Mind member designing the leaflet must be aware of the language used within the leaflets, and ensuring they will understand what the teenagers read about mental health issues. Mind Charity does not have much of a budget for promotional activities as it is a non-profit business, but leaflets are a good way of raising awareness of mental health issues.

  1. Marketing Research

    Then we may select apartments or houses---- third stage sampling units. At the last stage we reach the individual sampling element --- the respondent. 6.3 SAMPLING TECHNIQUES There are two methods of sampling. They are 1) Probability sampling and 2)

  2. Applied Business Studies

    When my business, 'Actors Vision' begins their market research, they also need to begin looking at the product, so we may start to get some focus groups or representative groups and when we show them our products, we want to see what their reaction is to it, and if they

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work