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Marketing case studies - Asda and John Lewis

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Introduction

Marketing Task 2 meeting consumers' needs ASDA meet the needs of customers by providing a large Varity of products and services at competitive prices. The changing of products introduces new ranges, i.e. introduction of home furniture. ASDA understands what customers want and give them a range of products and prices to choose from. Keeping ahead of competition ASDA are continually advertising to promote new products and services, developing and introducing new ranges and continually identifying what customers want, offering value for money, monitoring the competition and providing customers with what they want. Communicating effectively with customers ASDA communicate effectively with consumers through different forms of advertising and promotion. This includes TV, adverts, newspapers, magazines, to support new promotions, catalogue for ASDA direct for convience, there website, in store sales promotion, signs, customer service desk and the employees that work within the store. ASDA promote the phones that they sell via all the above, offering special offers to encourage the customers to purchase them. Utilising new technology Customers can shop online ordering products from home delivery, including food, clothing and electrical etc. ASDA have utilized technology to improve performance, hence the global retailer. ...read more.

Middle

John Lewis sells a lot of products and they always provide good customer service. That's why it is hard to get a job there. John Lewis are different to ASDA because they offer quality products and they aim for the higher end of the market and ASDA aim for the lower end because they offer cheaper prices than John Lewis with their clothing range. John Lewis offer brand names but ASDA has George which is made for the lower class people. Keeping ahead of competition John Lewis is continually advertising to promote new products. John Lewis advertises all of their new products and they especially advertise for Christmas and for when they have got new products. John Lewis don't advertise that much because people know what they offer. But for ASDA they have to advertise a lot because there is more competition for them and they offer cheaper products so they have to get people to buy them. Communicating effectively with customers John Lewis communicates with effectively with customers because they find out what they want and offer them in a quality product at a certain price. John Lewis offers customers an in store sales so that they can get discount on the products. ...read more.

Conclusion

John Lewis provides training on excellent customer service. They are always helpful on the products you want to buy. John Lewis always provides a good quality uniform and all the staff are always presented in a good way. As john Lewis staff is a major part of the organisation this means that they have to provide them with the best training because they are the ones selling the goods to the customers. Limitations and Constraints John Lewis When John Lewis advertise its products and services on it websites or television, magazines the description must be clear and honest. These products and services must be fit for the purpose otherwise the customers are entitled to a full refund. Under the sales of goods act 1979 Mostly all johns Lewis's products are at good standards. John Lewis should not use misleading information, regarding the quality and size of products. All information should be correct for the consumers. The refund policy should be stated on the back of the receipts stating the amount of days consumers have to return items. John Lewis cannot pass on any personal information to other parties. If they have filled in a loyalty card or refund details. ?? ?? ?? ?? ...read more.

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