• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing mix- 7P's for Android phones and Burgers

Extracts from this document...

Introduction

´╗┐Subject: Business Studies Unit Title: Market Research Strategies Assignment Title: Marketing MIx Assignment No: MR.2 Unit Code:3MO007 Student Name: Elina Suklaja Student No: SUK13036214 The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 P?s- price, product, promotion and place. Getting the mix of these elements right enables the organization to meet its marketing objectives and to satisfy the requirements of customers. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended service mix. The three extra Ps are people, process and physical environment. (source: http://businesscasestudies.co.uk/business-theory/marketing/the-extended-marketing-mix-7ps.html ) The products I choose to apply marketing mix for and assess the difference between them are android phones and meat burgers. PRICE Android phones The pricing strategy for most new android phones in the market is skimming which means that new products are very expensive, as they are made better quality, faster and with more menu options available every time a new one is launched, providing consumers a wide range of choice. ...read more.

Middle

Meat burgers Main promotion strategy used within meat burger sales is the special offers, when the burger comes with a free drink or it is made cheaper for specific amount of time . Also the sellers do free sample time to time, to gain more costumers. PLACE Android phones Android phones are widely available to anyone wanting to buy one, as they can be bought online and delivered to the house, directly in the mobile phone shops, and through direct sales. Meat burgers Meat burgers are available from fast food shops to be ready-made and eat at the time or in the shops, where they mostly come frozen and have to be cooked at home. Also, they can be ordered on the Internet or over the phone and delivered from the local fast food shop. PEOPLE Android phones Sellers of android phones are very important; they have to be knowledgeable, as they have to be trusted to give the best advice and answer to many technical questions, and they are the face of the company to the costumer. Also, they have to be presentable, as consumers who are paying big price for their phone, feel like they deserve the best service possible. Meat burgers People selling meat burgers are almost as important, as they are working with the food and no one would want to buy the food from someone who is not clean and tidy. ...read more.

Conclusion

THE DIFFERENCES BETWEEN THE TWO PRODUCTS As the two products are very different, so is the marketing mix applied. The price is very different, as the phones cost one hundred pounds and more and is an on-going product, whilst meat burger can cost less than a pound and is fast consumed. The product design is evaluated differently, as different is the purpose of the product- one is for long term everyday use while other one- the meat burger- is to be used and disappear fast. The promotion strategy and place is very important for both products as the market changes and more companies provide the same product and the costumer has to be drawn to the certain one by promotion or the placing of the product. People who sell the product are very important in sales of both products, as the costumer, who pays money wants to receive the highest quality service and expects high standard serving from both, android phones and meat burgers, providers. The process customer has to go through to acquire any of the products is almost the same, it is either through the internet or in the shop, and the ways to pay for it are the same. The environment the product is being sold, is the biggest difference between those two products, as android phones are being sold in a quiet, smart and bright environment, with no music in the background and phones displayed, whilst the meat burgers are sold in loud fast-food shops, that are clean, bright and smell of food. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    Technological resources Intellectual property laws give a bundle of exclusive rights to the way or form that ideas or information are expressed or shown, and not in relation to the ideas or concepts themselves. Intellectual property shows the specific legal rights, which authors, inventors and other Intellectual Property holders may hold, and exercise, and not the intellectual work itself.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    about us offering fitting services and advice and possibly find more ideas to help with this decision in the business. I also think it would be very important to gather more information on our competitors in the local area, finding out where they are located and trying to find information about their turnover and level of custom they get.

  1. Unit 3 - Marketing Research And Marketing Mix

    Qualitative is quite similar to quantitative data but consists of actual consumer opinions. Qualitative information provides a more detailed understanding to the organisation about what the consumers actually think about the products themselves, the competition and the market the organisation is targeting.

  2. Thorpe Park Marketing Mix

    Yes No What type of price pacts do you use? Individual tickets Annual Passes Racing pulses tickets Other Should the biggest rides be in the same section of the Park? Yes No Which section of the Park appeals to you the most?

  1. Business Studies Company Profile

    Support Culture. Support culture is where the employee is valued as a person, not just as a worker, this links in quite well with the paternalistic management style, where the manager is checking up on how the worker is doing.

  2. Mark Warner Marketing Plan

    Mark Warner will be adding capacity and demand adequate demand should be expected (www.timesonline.co.uk). 3.7 Cost The cost for Mark Warner to produce this package should not be much, as they are only filling capacity in their resorts, which would have otherwise been left empty, since they have a contract when leasing out the hotels.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    |statistics on |necessary information |information but I couldn't| | | |confectionery market, |specifically on Coca Cola; |find any information on | | | |gives accurate |it was also out of date. |Coca Cola. | | | |information, which is | | | | | |reliable, cheap and easy| | |

  2. Business Aims and Objectives and the Marketing Mix

    For an example, the business needs to take in consideration what the consumers presume and want from the business? product or service and it?s indispensable that the business are acknowledgeable on this provided information so the business can advance on their overall appearance comprising the service and products, and to also upsurge their sales.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work