Meat burgers
Pricing strategy for meat burgers is the market penetration- sell cheaper but loads and psychological, by making prices look smaller, for example, pricing a burger £0.99 instead of £1.00.
PRODUCT
Android phones
Android phones are highly valued nowadays because of its brand and opportunities its technology provides to anyone using it, as the models vary and so do the options of the phone, so everyone can choose the one that applies to them and their needs most. Packaging does take a big part of the android phone market as well, as does the brand itself- costumers want to buy known brands, as they guarantee their purchase is legitimate and that there are warranties behind it. Big part of android phone market are the accessories that are made for them, for example, speakers, cases and touch screen pens.
Meat Burgers
Meat burgers are in the market as they are a type of food and everyone does eat, so they are very useful. The value for the money is straight forward- the customer pays money for the burger and receives food he can eat in return. There is a slight branding in the meat burger market but most of the time all it means is that it comes in different packaging and consumers are not too bothered about it.
PROMOTION
Android phones
The marketing strategies most android phone providers use are special offers, for example, when the phone is on contract offer with some network provider, advertising on the TV and internet and free gifts- many android phones come with a free case, screen cover or free phone insurance for a certain amount of time.
Meat burgers
Main promotion strategy used within meat burger sales is the special offers, when the burger comes with a free drink or it is made cheaper for specific amount of time . Also the sellers do free sample time to time, to gain more costumers.
PLACE
Android phones
Android phones are widely available to anyone wanting to buy one, as they can be bought online and delivered to the house, directly in the mobile phone shops, and through direct sales.
Meat burgers
Meat burgers are available from fast food shops to be ready-made and eat at the time or in the shops, where they mostly come frozen and have to be cooked at home. Also, they can be ordered on the Internet or over the phone and delivered from the local fast food shop.
PEOPLE
Android phones
Sellers of android phones are very important; they have to be knowledgeable, as they have to be trusted to give the best advice and answer to many technical questions, and they are the face of the company to the costumer. Also, they have to be presentable, as consumers who are paying big price for their phone, feel like they deserve the best service possible.
Meat burgers
People selling meat burgers are almost as important, as they are working with the food and no one would want to buy the food from someone who is not clean and tidy. The customer service has to be on the top level as well, to make the customer feel welcome and make them want to come again.
PROCESS
Android phones
The customers of the android phone market do not have to go through a lot to acquire the services, as they have to either order online, which means that they would need to do Internet search for the specific phone they want and then make an online payment for it, using their Internet bank and then, after the purchase has been made, wait for it to arrive at home or go and pick it up from a certain agreed location, or they can go to the shop, speak to the shop assistant and make a purchase or set up a direct debit for their phone there.
After purchase, if needed, customer can contact the costumer help line by phone.
Meat burgers
Meat burgers are available from fast food shops and the customer has to go in the shop and order it from the counter, paying either cash or by card.
If ordering online or over the phone, consumer has to us Internet, order their burger and pay by card, using Internet banking system, and then either go and pick the order up of agree for the delivery to their home.
PHYSICAL ENVIRONMENT
Android phones
The environment where android phones are sold is obviously clean, smart, neat and trendy. Most of the shops have lots of open space and loads of artificial light, making them look bright and welcoming. They have lots of phones on display and people can have a look around or talk to one of the sales advisers. They do not have many facilities but all shops have a place to sit down and have a look at different phones, which is exactly what customers want and need.
Meat burgers
Meat burgers are being sold in many different types of fast food shops, so the environment varies from one to another. All of them are clean, and modern, with many lights and also they are very loud, as the orders have been shouted out and music is played in the background, along with the kitchen supplience noises. As expected, the shop smells of different types of food.
THE DIFFERENCES BETWEEN THE TWO PRODUCTS
As the two products are very different, so is the marketing mix applied. The price is very different, as the phones cost one hundred pounds and more and is an on-going product, whilst meat burger can cost less than a pound and is fast consumed. The product design is evaluated differently, as different is the purpose of the product- one is for long term everyday use while other one- the meat burger- is to be used and disappear fast. The promotion strategy and place is very important for both products as the market changes and more companies provide the same product and the costumer has to be drawn to the certain one by promotion or the placing of the product. People who sell the product are very important in sales of both products, as the costumer, who pays money wants to receive the highest quality service and expects high standard serving from both, android phones and meat burgers, providers. The process customer has to go through to acquire any of the products is almost the same, it is either through the internet or in the shop, and the ways to pay for it are the same. The environment the product is being sold, is the biggest difference between those two products, as android phones are being sold in a quiet, smart and bright environment, with no music in the background and phones displayed, whilst the meat burgers are sold in loud fast-food shops, that are clean, bright and smell of food.
References
Web:
accessed on 21/10/2012
Own notes
Rev. Richard Walsh in-class presentation
by
elina_suklaja (student)
