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Marketing mix- 7P's for Android phones and Burgers

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Introduction

Subject: Business Studies Unit Title: Market Research Strategies Assignment Title: Marketing MIx Assignment No: MR.2 Unit Code:3MO007 Student Name: Elina Suklaja Student No: SUK13036214 The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 P?s- price, product, promotion and place. Getting the mix of these elements right enables the organization to meet its marketing objectives and to satisfy the requirements of customers. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended service mix. The three extra Ps are people, process and physical environment. (source: http://businesscasestudies.co.uk/business-theory/marketing/the-extended-marketing-mix-7ps.html ) The products I choose to apply marketing mix for and assess the difference between them are android phones and meat burgers. PRICE Android phones The pricing strategy for most new android phones in the market is skimming which means that new products are very expensive, as they are made better quality, faster and with more menu options available every time a new one is launched, providing consumers a wide range of choice. ...read more.

Middle

Meat burgers Main promotion strategy used within meat burger sales is the special offers, when the burger comes with a free drink or it is made cheaper for specific amount of time . Also the sellers do free sample time to time, to gain more costumers. PLACE Android phones Android phones are widely available to anyone wanting to buy one, as they can be bought online and delivered to the house, directly in the mobile phone shops, and through direct sales. Meat burgers Meat burgers are available from fast food shops to be ready-made and eat at the time or in the shops, where they mostly come frozen and have to be cooked at home. Also, they can be ordered on the Internet or over the phone and delivered from the local fast food shop. PEOPLE Android phones Sellers of android phones are very important; they have to be knowledgeable, as they have to be trusted to give the best advice and answer to many technical questions, and they are the face of the company to the costumer. Also, they have to be presentable, as consumers who are paying big price for their phone, feel like they deserve the best service possible. Meat burgers People selling meat burgers are almost as important, as they are working with the food and no one would want to buy the food from someone who is not clean and tidy. ...read more.

Conclusion

THE DIFFERENCES BETWEEN THE TWO PRODUCTS As the two products are very different, so is the marketing mix applied. The price is very different, as the phones cost one hundred pounds and more and is an on-going product, whilst meat burger can cost less than a pound and is fast consumed. The product design is evaluated differently, as different is the purpose of the product- one is for long term everyday use while other one- the meat burger- is to be used and disappear fast. The promotion strategy and place is very important for both products as the market changes and more companies provide the same product and the costumer has to be drawn to the certain one by promotion or the placing of the product. People who sell the product are very important in sales of both products, as the costumer, who pays money wants to receive the highest quality service and expects high standard serving from both, android phones and meat burgers, providers. The process customer has to go through to acquire any of the products is almost the same, it is either through the internet or in the shop, and the ways to pay for it are the same. The environment the product is being sold, is the biggest difference between those two products, as android phones are being sold in a quiet, smart and bright environment, with no music in the background and phones displayed, whilst the meat burgers are sold in loud fast-food shops, that are clean, bright and smell of food. ...read more.

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