Marketing mix assessement to find a business idea to build and run - I have decided to open a mountain sports shop to sell all the latest gear in sports such as ski-ing, snowboarding and all the latest clothing and products.

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Online store

At the moment there is not a lot of online stores to buy goods from well known shops so there is not a lot of competition for my store. My online store would be selling music and I would make sure that it catered for every taste of music. Consumers of a product would not have to travel far at all as this is online, they could sit in the comfort of their own home shopping online for goods that they would like to have.

Music Shop

        My music shop would cater for every need and taste that people may have, these would include Punk, Rap, Dance, Hip- Hop, Classical and any other tastes people would like. In Chester-le-street there is only Woolworths that sells any music at all and it does compose a threat to me by any means at all, therefore there is not much competition for my shop. People who live in Chester- le- street would not have to travel far as it is a small town and not much space to have to travel, although people outside Chester-le-street would have to travel into the CBD to but what they would like.

Cinema

        There is no competition in Chester-le-street for a cinema therefore lots of people would go there, the closest cinema to people who live in Chester-le-street is the metro centre which is about 12 miles away so I would benefit very well if I built a cinema. I would have all the new films that have just came out so that people could select from the top names out at that moment. . People who live in Chester- le- street would not have to travel far as it is a small town and not much space to have to travel, although people outside Chester-le-street would have to travel into the CBD to but what they would like.

Snow sports Shop

        In Chester-le-street there is no ski-ing or snowboard kind of  shops, therefore if I was to build one I would have a large amount of customers looking for products as there is no other stores in or close to Chester-le-street. I would try and cater for all types of people from different ages but of course I will not be able to get everything that they need but I would try my hardest to get a hold of all the latest videos, clothes and accessories. My shop would be in the CBD of Chester-le-street so it is close to everyone in the region, obviously people outside Chester-le-street will have to travel into it but that is the case with everything.

Video store

        I will try and get every possible video and style of videos that I can, these will hopefully include video products such as :- Manga, martial arts, action, thriller, horror, musical, sport, romantic, adult, comedy, humor, mystery, drama, series as show on TV and sci-fi. My business idea has two very large competitors (Global video and Blockbuster) which could oppose quite a threat to me as they have been their a long time and are known by many people to be very reliable to their customers and to have a very big selection of videos. Once again people from the suburbs and outside of Chester-le-street will have to travel further than those who live in the inner suburbs or CBD of Chester-le-street.

Gadget shop

        Within my gadget shop I would sell little things that can be kept for keep sake needs and gadgets and gizmos to use everyday. A few of the products that I would sell would be funny watches, funny everyday practical joke objects and all round humorous things. In this business I think it would be hard to be able to cater for everybody’s needs therefore I do not think that this would be a very good business venture.

Bowling Alley

        I think a bowling alley would be a very good business idea as I think that the young people in Chester-le-street could have a place to go on a night or day and just hang out and have fun. There is absolutely no competition close to Chester-le-street for a bowling alley. To be able to get high sales I would have the prices for a game at a very reasonable price. For the more experienced bowlers who like the sport and play all the time I would have a pro shop to sell specific balls, shoes and bowling accessories. For the people of Chester-le-street it would not be very far at all to travel

As it would be right in the middle of the town but for the people who live outside Chester-le-street as always would have to make a trip in town.

Night club        

        In Chester-le-street there is only a few night clubs so if I was to build one I think it would be a very successful business, especially if I was to play a large range of music and sell a variety of drinks. The few competitors that I would have I don’t think would appose any real threat to me as I have been told that they are not very good. Once again people outside of Chester-le-street would have to travel into the CBD and people living in Chester-le-street if they liked could always walk there.

I have concluded in my marketing mix to find a business idea to build and run and I have decided to open a mountain sports shop to sell all the latest gear in sports such as ski-ing, snowboarding and all the latest clothing and products. Not only would I just sell this equipment but I would also sell videos and instructional videos. A few of the products that I would sell would include :- skis, snowboards, clothes, videos, bags, boots and other accessories.

        I have chose to build a mountain sports shop because there is not one in Chester-le-street and a lot of people like to take on the sport and cannot find anywhere to buy the products therefore I think I would get a lot of customers and sell a lot of products to make a profit.


 

              QUESTION                                              YES                                                NO                                          OTHER ANSWERS

Pie Charts of my Questionnaire

                                         

                                 

Looking at my graphs I am told many things about the type of people that would shop at my store and information on where I should advertise.

Question one tells me that more people from the twenty that I asked in Chester-le-street and elsewhere have been ski-ing or snowboarding before therefore I can immediately think that they are interested in buying products from my shop. Question one also tells me that more people are participating in snow sports such as snowboarding and ski-ing, so I could possibly advertise my store in dry ski slopes or resorts.

From question two I am told where people have been so from this I can determine the most popular places of winter sports and I could possibly advertise these places in my shop. I am told the most popular place has been Scotland and I am assuming that this is because it is closest and most convenient to get to, so therefore I could maybe expand my company and have some shops in Scotland that could then go onto hiring equipment out and eventually have a ski school to work in the mountains.

Join now!

My next question is one of the main questions that I need to know in order to complete the products to have in my store, I am told whether or not people buy snow hardware and by looking at my graphs I think it would be an excellent idea if I was to sell products of this kind. Followed on from question three, question four then tells me what products people buy and each one of the products has a high percentage and therefore I would stock each thing to cater for peoples needs. Skis, snowboards and clothes are the ...

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