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Marketing Mix for Microsoft's Stroxbox gaming system.

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Introduction This part of coursework is specifically aimed at my product. I will set the products objectives and apply the marketing mix to the product. Marketing Objectives for Stroxbox I am going to set at least 3 marketing objectives for my product. My marketing objectives are: - To increase business e-portfolio for this product line. Only two consoles have been released in the past 5 - 8 years. My product will be revolution in consoles, because no one has actually come up with this type of concept. - Second objective is to make your company more appealing to different markets (age, sex, region, etc). Consoles are really aimed at young adults, but recently like Nintendo Wii which was aimed at families. My product is aimed at everyone. - The third and final objective is to get a bigger market share for consoles itself. Currently there is only a choice of two Microsoft consoles and one of them has already died out the XBOX. XBOX 360 being the successor of the original, which has been out for 3 - 4 years and it's time for a new console. This new console will have a bigger life cycle. I can say this because the last question in the questionnaire was how people rated it and majority of people said it was excellent. Marketing Mix The Marketing Mix for Microsoft explores how Microsoft compares and competes with other brands, which are in competition with Microsoft with their different departments. ...read more.


This would allow competition with other companies in the market. When this pricing strategy is used we will try and keep our prices slightly lower than competitors. The product will be sold to video game shops like GAME, GameStation, etc. They will distribute the product nationwide. We will also provide the product directly from our different regional websites. High prices at product launch will definitely work because, as said before it is a unique product. The use of two pricing methods can be backed up because my secondary source 3 says that as previously Microsoft sold the Xbox 360 at around $300 which was dropped or cut by a $100 and this is something that can be even further backed up as source 5 shows that the Xbox 360 even though it was late, but still managed to capture potential market share and has stayed the second most selling consoles for over 1 and a half years. This is quite an achievement as Microsoft first console which did not do well in the industry, but the Xbox 360 has managed to keep customers and compete with the Sony PS2/3. Sony is lead console developers and has always had a massive customer base. In addition to this the monthly fee charged for the online services of the console will be around �45, this can be can be backed up by my primary research, which consisted of questionnaires. Firstly the mean average that people would be willing to be pay for monthly charge was �48; this is only an increase of �2 which in reality is nothing, but to keep the maths and calculation easy monthly cost will be set at �45. ...read more.


Again with this question everyone I asked ticked "both places mentioned above". This again shows that the product could be promoted anywhere really. PLACE: - As mentioned before Microsoft is a well known company and they are an international company which provides other stores with the products at a price which the stores than distribute. This is a very good thing because customers can get Microsoft products very easily. Microsoft product can usually be found in stores like PCWorld, Argos, etc. Our products are not only found in stores but actually online as well. In effect Microsoft products made a strong name for the company when it first started and it kept going on with better products being released and initially getting a big market share and expanding business outside of Mexico, outside of the continent and going worldwide. The console will be placed in shop windows and on top of shelves. The products will also be sold online such as the Microsoft Shop, Amazon, etc. The membership will can be bought online as well as retailers such as HMV, GameStation, Game, etc. question 3, which asked where they would expect the consoles to be sold. The choices were online, in retailer shops, in video game shops, at supermarkets or all the places mentioned. Everyone ticked all of the place mentioned, this goes to show that it is possible to sell the console everywhere, because this is what people expected. ?? ?? ?? ?? Task 3 (A02) - Marketing Objectives & Marketing Mix Anas Patel ...read more.

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