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Marketing Mix of Carphone Warehouse

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  • Essay length: 2514 words
  • Submitted: 10/11/2008
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AS and A Level Case Studies and Analysis

The first 200 words of this essay...

Marketing Mix

The Carphone Warehouse Group is a customer orientated business that began trading in 1989 and is now Europe's largest independent retailer of mobile communications, with more than 1,100 stores in 11 countries.

Product

Since trading began in 1989 The Carphone Warehouse has developed a large product mix. A product mix is all products and items that a particular seller offers for sale.

Brand is a name or symbol that is commonly known to identify a company or its products and separate them from their competition. The Carphone Warehouse is a band in their own right, but they sell many other brands: Nokia Orange Comms T-mobile (UK) Nec UK Ltd, Sony Ericsson, Virgin Mobile Telecom, Motorola, L G Electronics Samsung, 02, broadband and mobile phone accessories. They offer such an extensive selection of different manufacturer brands so that they can encourage the highest amount of customers possible. For example, if a customer wanted a Sony Ericsson mobile phone, and The Carphone Warehouse did not sell this brand of phone, then the customer would go to the competition. Branding is also a way of staying ahead of the competition.

The

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