Whilst undertaking my Gym Club, I will be targeting at the students to keep fit and in the meantime to make a very healthy profit which then on the other hand I can use to expand this business further outside of the school aiming for more than students and staff within the school. For payment methods for the gym club I will be making access for many deals for the people that want to use the gym club session, so this could suit the members that join my club. To start of my gym club, I will be offering the members 2 hour gym session for the new members and if they are happy with it then for the first month I will give them 10% of their first monthly/weekly payment for every member. I will also allow members to pay per session if they are not comfortable with the payment method that I have arranged, this will allow all members to feel free in the way they want to pay which would be simple for them rather than paying annually. I will be charging £3 for every Two hour session, £9 for weekly having 6 hours per week or monthly £36 pounds having 24 hours in a month. A monthly payment would be the easier option where every member can just pay at once for a whole month and use all the gym club sessions keeping fit at a lower cost and having no hidden costs and no contract what so ever. The payment would be taken on every last session of the month making it easier for everyone to have time to pay on their monthly payments. For the people who want to pay yearly I would allow them to pay on the first session of the month for the year so they can pay at once with a small discount having the whole 1 year covered, This would allow the members to use the Club for the whole year with one payment allowing them to access the gym at any time as well as the club sessions to have many training sessions to make them keep healthy as well as keeping their body mass at a very healthy level. Costing every member yearly £432 but with a 20 % discount for the yearly payments costing the member £345.60 which would be a very good option for every member saving more than 50 pounds but on the other hand many members will think that it is a very big amount and willing to pay the per session payment which in the end of the year it would have cost them £432 that is more than £86.40 for the yearly payment members, however I will have all these payment options on offer which then the member of the gym club session choosing which payment method is suitable for the member and what they prefer to pay covering all their costs.
The service that I will be providing will be new to many students who do not bother to spend time outside school or can’t access the facilities; on the other hand I need to find a way to promote this service around to get many members on this gym session which would be beneficial for all.
The methods that I will be using to promote my service will be internet making a website about the gym club session making everyone know about the club that is running in the school and the other I will be using Posters to promote it everywhere around the school. I will be putting the posters everywhere I can for the service to be known having a higher chance of students and staff participating in the service that I will be providing and by seeing the posters I will have more chances of many people turning up for the Gym Club. I will be including information where the gym club is going to be located and all the payment methods and taster option offers which would attract more members to participate in the service that I will be providing. I will need to find many different ways to target directly at my target audience as my club will be based in the school for the staff and students.
The way I have aimed to promote this in a better way is to have an assembly meeting where I can gather every student and staff together which will be easier to discuss about the Gym Club and being able to answer every questions that they may have to ask regarding the Gym sessions.
These are the important factors that I will need the students to know about:
- The Days when the Gym Club Session will take place.
- Every payment method that’s on offer.
- Specific gear needed to use the gym club.
- Safety procedures.
Gathering all students before talking about the Gym Club will be a very easier way to communicate to everyone to see if they are interested. Everyone gathering at once will be an easier option because then the information that is given out doesn’t have to be repeated a lot as they would be able to hear it all together at once. This would allow the students and even staff to ask any questions regarding the service of the gym club that I am going to provide where they feel is important as in where they don’t understand about this service. Gathering everyone in an assembly hall would allow all the important information to be given out and if there is any problem regarding the club even finance wise the problem could be solved beforehand.