Marketing mix project - I have decided to start up a gym session weekly based in the school.

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Naveen Nadesparan                                                       MARKETING MIX                                   UNIT 3-P6

In this task P6 I have been asked to develop a new product or even a service which my school can provide for their students and staff. I have decided to go with the service in which they can offer for both students and staff where they can benefit from a lot.

  I have decided to start up a gym session weekly based in the school. I have chosen to provide this service for students and staff because this could benefit them from keeping fit and healthy, including a gym instructor to help on undertaking the sessions. Many people might be interested in participating the gym sessions but they might not be able to outside school because of the facilities that they can’t access. Starting up the gym session will allow many people to be involved having access to the accurate facilities as well as the proper equipment to participate.

  For the Gym club sessions, I will be targeting at teenagers from 14-18 which includes sixth form as well as for beginners. As it is based in a school it will be accessible for students in the Years 9-13 for the ages stated above. The gym club will be open to the students and the staff in the school to gain access within just the school, I have chosen this age to target because in this age range it is easier and more beneficial for the students mainly within the school to keep healthy.

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 Whilst undertaking my Gym Club, I will be targeting at the students to keep fit and in the meantime to make a very healthy profit which then on the other hand I can use to expand this business further outside of the school aiming for more than students and staff within the school. For payment methods for the gym club I will be making access for many deals for the people that want to use the gym club session, so this could suit the members that join my club. To start of my gym club, I will be offering the ...

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