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Marketing Plan for Sprint Communications

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  • Essay length: 2384 words
  • Submitted: 28/01/2005
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AS and A Level ICT in Business

The first 200 words of this essay...

Marketing Plan for Sprint Communications

Background

Sprint Communications opened in Harwich around 4 years ago. It was opened by Roger Scothern. Sprint is the name given by the wholesaler used to purchase handsets and other equipment. The name "Sprint Communications" is also shared by other similar businesses. The company is run separately to the wholesaler and has it's own Profit and Loss accounts. The business makes on average 20 - 30 network connections per week. The objective of the business was to supply mobile communications to a growing population within the area. The area currently has a population of approx. 20, 000.

The business has only one member of staff which is the owner / manager - Roger. The company's growth was initially very quick as the market was skimmed for customers that did not wish to travel outside of the town centre. However, the growth has slowed considerably in recent years due to the strategies of both the networks and larger chains diversifying (such as Woolworths). Local competitors include Woolworths, and an Argos store which is to open up shortly. Woolworths is located two doors up from the Sprint Communications store and Argos will be

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