• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing principles

Extracts from this document...


Introduction (principles) A principle is more or less like a guideline for a business look at in order to achieve its goals. Many developing businesses look at how to have a market leadership in their field and most importantly to satisfy the needs of customers. Businesses that haven't got a principle would find it very hard to progress because you would need guideline (principle) to know what the businesses aims and objectives are for the business to work on. For e.g. a well known and a developed business such as Kodak would look at these principles (aims and objectives) because it would help them focus (know what to do) on what they have to do, to give their customers the right service and as a result if they follow those principles they would be a very successful business. How Kodak followed the core principles of marketing Kodak main rival and competitor as well Fuji recently entered the market and it offered a better service and high quality films at lower prices to generate more customers buying Fuji films and to have an increase in the market share. The reason is because they want to take all Kodak's customers. So as a result Kodak fought back fiercely to protect its share of the U.S film market. ...read more.


As a result the buyer and the seller have interacted with other in order to buy or sell the goods. Also the goods being sold are the main aspect which businesses make their revenue. Trade Description Act 1968- this act is about adverts which are misleading customers. The main things which consumers can be misleaded by are: adverts, packaging and promotional materials such as 'sale signs'. This act states that products should fit any claim made for a product in an advert. Many businesses should take this act into account because it states that their adverts shouldn't mean any different from their product. Consumer Protection Act 1987- this act clearly states that businesses should make their products in order for their customers not to put themselves at risk. For e.g. if a customer at Mc Donald's are injured because of the floor being slippery without any sign being put up, the customer can then take legal action and claim for compensation. Data Protection Act 1998- this act states that information which are confidential and personal should be stored in a database were only customers can only access their file by passwords and a form of identification. For e.g. a customer who's with Halifax account details are stored in a database so no-one can access their file. ...read more.


wearing make-up and glamorous clothes The ASA do not prevent marketers from using photographs or images of children but they should take responsibility of children when advertising. These are other examples on how these advertisements broke the rules: Many people looking at this ad wouldn't agree and might find it offensive in a way that it could send out a racist approach. Also looking at this ad, it doesn't have anything to do with Benetton it has three hearts. It could mean that whatever the colour everyone is the same. This act is about watches but it mocks people who have eaten disorders. The ad doesn't have a watch as the main ad but it has a skinny woman which will offend. This could equally have a positive approach to people watching this ad because it could influence people into loosing weight. This ad would offend many milk drinkers in many ways because it states that people that drink milk would suffer from acne, obesity, flatulence and excess phlegm in children. This would give many people second thoughts whether to carry on drinking milk. All this comes under the Trade Description Act 1968, which states that the products should fit any claim made for a product in an advert. Many businesses should take this act into account because it states that their adverts shouldn't mean any different from their product. ?? ?? ?? ?? Unit 11 Nana Yeboah Bernice ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    There area is very spacious and has over 2000 parking spaces for customers. Tesco is located jus out of the main town centre, therefore this allows easy road access for lorries to come and deliver their stock. The store also has good transport links as it has two major motorways near by (M25 and M11 Junction 4).

  2. For this unit I will be looking at the marketing of an existing service. ...

    Local pressure groups can often have significant influence on Virgin's business decisions, blocking planning for a new business project for example. Virgin Trains need to take account of these needs and pressure by offering employment locally, and not cheap labour from other areas.

  1. Implementation of ATMS at SBI. Banks in India are looking at deploying biometric ATMs ...

    Work out strategies / policies on new functionalities � Interact and negotiate with Vendors (e.g. Bill-Pay vendors) � Explore potential / profitability of tie-ups with retail networks (Petrol Pumps, Supermarkets) � Marketing and promotion of ATM Channel � Tie-ups with merchants for debit card acceptance � Monitor and analyze ATM performance (hits / type of transactions, fee revenue, breakeven, etc)

  2. Critical Success of PVR cinemas in India

    FINANCIALS INDUSTRY ANALYSIS Strengths Weakness Opportunity Threat - Niche Segment with a solid customer base - Overdependence upon uninterrupted supply of electricity/water etc - Distribution of electronic films to combat piracy - Adverse changes in government regulations - Operating at higher margins - Fixed cost very high and variable cost

  1. Ao1 : aims and objectives

    Aims and objectives are very important to each of the business as it can determine each of their success and future opportunities in the market. AO2: Functional Areas and Communication Functional areas There are a number of factors, which affect the organisational structure of a business.

  2. To what extent do you agree or disagree with Abrahamson's argument and suggestions?

    Although Abrahamson's ideas of dynamic stability change fall short in these two situations most organizations undergo constant, less dramatic and radical change. Apart from the two situations mentioned above dynamic stability can be a very effective tool in an organization's constant quest to become more efficient and productive.

  1. Understanding a Company's Strategy - What to Look For.

    many of the same Internet technology applications (and achieving comparable operating benefits) ( Achieving sustainable competitive advantage generally requires use of proprietary Internet technology not readily available to rivals Strategic Mistakes Made by Early Internet Entrepreneurs ( The mistake of ignoring low barriers to entry - Eager capital providers paved

  2. Designing a film poster for the film S.W.A.T.

    There are some problems which might be occurred when you use a computer. However none of them is caused from the poor design of the equipment or the wrong way of using a computer. Though the risk of them may be small, the effects could be very serious. 1) 2)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work