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Marketing Research
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- Essay length: 14938 words
- Submitted: 20/05/2009
AS and A Level Marketing & Research
The first 200 words of this essay...
Marketing Research
TOPICS Page No.
Chapter 1: MIS 64
1.1 Concept of MIS
1.2 Key components of MIS
a) Internal records
b) Marketing intelligence activities
c) Marketing research
d) Marketing decision support system
CHAPTER 2: BASICS OF MARKETING RESEARCH 69
2.1 TYPES OF RESEARCH
2.2 DEFINITION OF MR
2.3 Features of MR
2.4 Applications of MR
2.5 Limitations of Marketing research
Chapter 3:
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