• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

marketing research

Extracts from this document...

Introduction

Task 4-SECONDARY RESEARCH Secondary Research This involves data that has already been collected by other organisations or companies. It is also called desk research. Secondary Research is the most commonly used method of research adopted by businesses. In this instance, for Sony PS3 to carry out this form of research, it must use some forms of findings like press article, reports from other surveys or research carried out and through studies. This form of research is very cheap compared to primary research. Data obtained in this form of research is second hand data, which means that data has already been used by other businesses or organisations to get the best out of it. On the other hand, this form of data is used backup primary research data. This form of data can be useful, because it involve large amount of existing data, which the business can use to do comparison between data obtained and also used to correct or rectify errors on other forms of research. Secondary data can be of great use to different forms of research. In terms of using the internet, it can be used to allocate data and on the other hand also used to save or store data. Secondary data can be obtained in large amounts from organisations, the media, government and data banks. This form of data can also be used in setting organisation cases in wider contexts. ...read more.

Middle

For example if the Sony PS3 company is conducting secondary research and has to come across terms that its researchers are not familiar with, they should try all their best to know the correct definitions of the words use, so as to make it easier for other third parties relying on the information. On the other hand, if the researchers has to come across terms that are placed in the wrong place, they will find it difficult to interpret data collected, which is time wasting and at a specific point unreliable. * Measurement Errors: this form of errors id very common, mostly it arises as a result of alike numbers. This form of errors can mostly arise as a result of laziness or absent minded. This form of error can be a serious disaster when making use of data obtained. For example, the Sony PS3 company is conducting desk research on the number of individuals who has the console. If the researchers happen to use data from the media which has numerical errors and has not been spotted, and states that the number of individuals who has the console is 130,000 instead of 1,300,000. This type of error is very disastrous especially in analysing the data. Researchers should be aware of this type of mistakes and find effective solutions to solving the problem. * Source Bias: researchers have to be aware of bias sources of data when conducting desk research. ...read more.

Conclusion

Other parts of the financial reports might include other income from customers, payments to suppliers, the cost of employing staff and other running costs. The Sony PS3 company uses ICT as a technological resource to analyse and present financial reports in various numbers of ways. This is done to satisfy researchers. This information obtained can sometimes be found in company annual reports. * Customer data: this involves variety of financial data which consists of sales and delivery made to customers; it also shows the buying habits of customers. This form of data will come directly in the form of internal sales records. Information on customers is mainly collected through primary research or sales payments through credit or debit cards. * Reports: over time, the Sony PS3 creates a collection based on surveys and other reports that were prepared and used for previous research programmes and projects. This form of data can be very vital for obtaining secondary data internally. This provides records against where to measure new projects and future development. Types of Secondary Data to Be Applied-External Data: * Government published data * Commercial research reports * Trade journals * Other media * Internet * Competitors Competitors and business background * Xbox 360 * Nintendo Wii Competitor's products * Xbox 360 * Nintendo Wii Competitor's prices * Xbox 360 * Nintendo Wii How competitors promote their products * Xbox 360 * Nintendo Wii Where competitors place their products * Xbox 360 * Nintendo Wii Competitor's product description * Xbox 360 * Nintendo Wii ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    and it is found that six out of ten people like it, then I is likely that if an addition person is interviewed the probability is six out of ten that this person will like it and six out of ten people in the total UK population will like the new toll (provided the sampling has been done correctly)

  2. Discuss the importance of ethical considerations when carrying out research on humans.

    However, in some cases where the revealing of the objectives of the experiment will alter the behaviour of participants it is considered acceptable. When other methods have been explored, for example, the selection of a random sample that is exposed to the design of the experiment, including the deception, this

  1. Unit 3 - Marketing Research And Marketing Mix

    The consumer suggestion is very important to the company as it will indicate what the consumers will want in the product and they improvement on it. As the consumers in the focus group are between the ages 8 and 30 this will be our initial main target market.

  2. Marketing - what it is and why it is importance. Analysis of my marketing ...

    more likely to say positive thoughts and withhold, or limit the duration of, negative thoughts. Scanner data. Many consumers are members of supermarket "clubs." In return for signing p for a card and presenting this when making purchases, consumers are often eligible for considerable discounts on selected products.

  1. Business Studies Company Profile

    * A smaller company would be more reliant on BMW, and so would hold a large stake in BMW. Competitors * Competitors would also be interested in BMW, as they can compare how well they are doing in the market they are in, in comparison to BMW.

  2. Thorpe Park Marketing Mix

    my questionnaire a large percentage of people wanted all the big rides in the same section. Also, my rides going to be sponsored by Coca-Cola as it's a well known brand and people will automatically think that it's a worthy ride. The rides main theme is 'battle of the best'.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Task 1 B An explanation on how I collected by Primary and Secondary research and how I know my information is correct I found my Primary research by doing my questionnaire. I gave my questionnaire to 100 people, the information that I collected was very useful, I analysed my results by using graphs and explanations of each question I asked.

  2. Marketing Research

    * Conditional viewing: Directed exposure, not involving active search, to a more or less clearly identified area or type of information. * Informal search: A relatively limited and unstructured effort to obtain specific information or information for a specific purpose.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work