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Marketing Research. Explain how different marketing research methods have been used to make a marketing decision
- Essay length: 12431 words
- Submitted: 24/06/2012
The first 200 words of this essay...
This assignment will cover the following:
* Describe types of market research
* Explain how different marketing research methods have been used to make a marketing decision
* Plan marketing research for a selected product/service using appropriate data collection
* Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques
* Interpret findings from research presenting them clearly in an appropriate format
* Explain with examples, how different market research methods are appropriate to assist different marketing situations
* Explain the reasons for choosing the particular method of data collection for a selected product/service
* Analyse own research and findings and make recommendations on how marketing strategies could be adapted or implemented
* Evaluate the market research method used by a selected organisation
* Evaluate the findings from the research undertaken
P1 Describe types of market research
'A simple definition of market research that is easy to remember is: 'keeping those who provide goods and services in touch with the requirements of those who buy them.'1
There many types
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