- Join over 1.2 million students every month
- Accelerate your learning by 29%
- Unlimited access from just £6.99 per month
Marketing Research. Explain how different marketing research methods have been used to make a marketing decision
- Essay length: 12431 words
- Submitted: 24/06/2012
Are you in the right place?
Jump to Marketing and see how teachers think you should prepare in:
The first 200 words of this essay...
This assignment will cover the following:
* Describe types of market research
* Explain how different marketing research methods have been used to make a marketing decision
* Plan marketing research for a selected product/service using appropriate data collection
* Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques
* Interpret findings from research presenting them clearly in an appropriate format
* Explain with examples, how different market research methods are appropriate to assist different marketing situations
* Explain the reasons for choosing the particular method of data collection for a selected product/service
* Analyse own research and findings and make recommendations on how marketing strategies could be adapted or implemented
* Evaluate the market research method used by a selected organisation
* Evaluate the findings from the research undertaken
P1 Describe types of market research
'A simple definition of market research that is easy to remember is: 'keeping those who provide goods and services in touch with the requirements of those who buy them.'1
There many types
Found what you're looking for?
- Start learning 29% faster today
- Over 150,000 essays available
- Just £6.99 a month
Not the one? We have 100's more
Marketing & Research (view all)
- Investigating Business Resources Unit 2
- McDonalds Marketing Analysis. Explain the marketing techniqu...
- M1: Explain how the promotional aspect is integrated and use...
- Describe the role of advertising agencies and the media in t...
- This article describes how Kelloggs uses marketing research ...
- Introduction to Marketing Assignment comparing the two analy...
- P5 Introduction to Marketing: What is Market Segmentation?
- In 750-1000 words, explain the limitations of the marketing ...
- M1-Compare marketing techniques used in marketing products i...
- Describe how marketing techniques are used to market product...
""Joanne Barratt. Nursing. University Student.
""Chris Mckellar. Media Studies, IT, English. A Level Student.