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Marketing Research. Explain how different marketing research methods have been used to make a marketing decision

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  • Essay length: 12431 words
  • Submitted: 24/06/2012
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AS and A Level Marketing & Research

The first 200 words of this essay...

This assignment will cover the following:

Pass criteria

* Describe types of market research

* Explain how different marketing research methods have been used to make a marketing decision

* Plan marketing research for a selected product/service using appropriate data collection

* Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques

* Interpret findings from research presenting them clearly in an appropriate format

Merit criteria

* Explain with examples, how different market research methods are appropriate to assist different marketing situations

* Explain the reasons for choosing the particular method of data collection for a selected product/service

* Analyse own research and findings and make recommendations on how marketing strategies could be adapted or implemented

Distinction criteria

* Evaluate the market research method used by a selected organisation

* Evaluate the findings from the research undertaken

P1 Describe types of market research

Scenario

'A simple definition of market research that is easy to remember is: 'keeping those who provide goods and services in touch with the requirements of those who buy them.'1

There many types

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