• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing research P4:M3

Extracts from this document...

Introduction

Unit 10 - Marketing Research Task 4 - P4:M3 CONFIDENTIAL For: MCK Electronics Managing Director Date: 4th November 2008 From: MCK Electronics Marketing Manager REPORT ON THE RESULTS OF MY MARKET RESEARCH ON THE MP3 MARKET 1.0 TERMS OF REFERENCE As the marketing director of MCK Electronics I was asked to look into the mp3 market, and whether it is worth producing a rival to the Apple iPod. If this is so I would then have to research what the public would want in a new mp3 player. 2.0 PROCEDURE In order to obtain the relevant information and opinions, I followed the following procedures: 2.1 Find if there is a gap in the market. This will enable me to discover if it is worth rivalling the Apple iPod. ...read more.

Middle

Although iPod and auxiliary port docks are available but they lack the sound quality of a truly good hi-fi unless you are willing to pay thousands of pounds for it. I think that a hi-fi MP3 sound system at an affordable price is definitely a gap to aim for. 3.3 To find a suitable product to fill the gap I undertook some primary research. This was in the form of a questionnaire. I got a sample of 50 people and analysed the results to see what the general public is looking for. I only asked 16-30 year olds to make my findings more accurate and I tried to get an even amount of male and female samples. Using Quota sampling. Using the results from the questionnaire and the secondary research a product idea of an MP3 hi-fi system was created. ...read more.

Conclusion

The focus groups like the idea of something colourful with an easy to use library as well. Easy connection to a PC was suggested for transferring music files to the library as well as the idea of some form of internet access to download directly to the system. 4.0 CONCLUSIONS To conclude there is definitely a gap in the market. If we act quickly enough we may be able to snatch the market majority. The favoured idea is and MP3 quality hi-fi system. The focus group have suggested colourful and not to large but keeping the high quality. The also do not want it to be overly expensive. 5.0 RECOMMENDATIONS 5.1 I recommend that MCK Electronics really rethinks the idea of competing with the iPod and looks for new opportunities to take in the MP3 market. 5.2 Creating the suggested MP3 hi-fi sound system is a great way for MCK Electronics to grow in the ever competitive market. 6. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    I don't think older people are interested in cars or accessories, its only comfort and getting to places that makes a car of use to them. IER=Thank you for your time, bye 4) Male client aged 27 IER-Thank you for giving us your time to answer some questions for our survey IEE-Sure, no problem IER-Do you own a car?

  2. BTEC BUSINESS UNIT 2

    They may have to show other colleagues pictures of products when maybe they are not working. IT and Marketing work together as the business activities of Coca Cola Enterprises are to advertise the business in the best way possible and with the help of IT trying to market the stores

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Both points of views are true. It is important to identify the right advertising method. Before using any methods I must ask my self some questions. I need to identify how I am going to put my message across to my target group, how I would attract and influence my chosen target group.

  2. Unit 3 - Marketing Research And Marketing Mix

    Questionnaire Peoples views on GlaxoSmithKline is important due the fact that they strive to offer the best soft to you as the consumer, by giving a few minutes of your time id like you to answer these simple questions on the behalf of the company.

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Objectives and plans supported on developing the company marketing benefit and strengths. To understand the main marketing trends and the likelihood of future progress. Thought about rather than unconsidered reaching marketing activities To focus more on customers and customer orientation.

  2. Unit 2 Investigating business

    We will also need to be constantly researching the market in case there are any other businesses that set up like us and if they offer lower prices then we may risk losing our customers. Producing quality products or offering a service which is better to that of competitors, is

  1. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    For instance, a company that traditionally sold low priced products with few features may shift customers? perceptions about the company by introducing products with more features and slightly higher pricing. 3. Fierce global competition and technological developments make it much easier for competitors to learn about products and replicate them.

  2. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    There are a number of business articles that discuss how much of a positive affect the Coca-Cola Corporation helps the environment, whether that is giving money to environmentally friendly charities, encouraging recycling, or having a company fundraiser. Some of the negative attention comes from the government being concerned with the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work