• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27

Marketing Strategy for A Comsetic Company

Extracts from this document...

Introduction

Contents 1. Introduction - task 1 2. Mind map of ideas - task 1 3. Business Objectives (1) - task 2 4. Business Objectives (2) - task 2 5. The External Environment (1) - task 3 6. The External Environment (2) - task 3 7. SWOT Analysis (1) - task 4 8. SWOT Analysis (2) - task 4 9. SWOT Analysis (3) - task 4 10. Marketing Objectives (1) - task 5 11. Marketing Objectives (2) - task 5 12. Market Research (1) - task 6 13. Market research (2) - task 6 14. Market Research Questionnaire (3) - task 6 15. Market research (4) -task 6 16. Product - task 7 17. Floor Plan - task 7 18. Mood Board of products - task 7 19. Price (1) - task 8 20. Price (2) - task 8 21. Place - (1) task 9 22. Place (2) - task 9 23. Location Map - task 9 24. Promotion (1) - task 10 25. Promotion (2) - task 10 26. Promotional Budget - task 10 27. Collage of Adverts - task 10 28. Advert for my business - task 10 29. Marketing Constraints (1) - task 11 30. Marketing Constraints (2) - task 11 31. Conclusion - task 12 32. Evaluation - task 13 33. Bibliography - task 14 TASK 1 Introduction The marketing campaign for my project is going to be devised for a cosmetics company. This is a retail business. I am going to sell cosmetics for all ages of people in the community. My business will be located in the Seaford area, hopefully in the town centre. This is because; the town centre is the busiest area of Seaford and the place where people who live in Seaford go to shop. I have three main competitors for my business; Cosmetica, Boots and Superdrug. Cosmetica is a shop that sells a wide range of cosmetic products that are targeted at people 11 - 25. ...read more.

Middle

Market research can provide a business with information which can enable it to produce an effective marketing campaign. The different methods of research are primary (field) and Secondary (desk). In the table are the advantages and disadvantages of both methods, as well as the differences between the two methods. PRIMARY (field) SECONDARY (desk) * Involves asking people directly * Is new information carried out at present * Collected for a specific purpose * Expensive * Time consuming * Uses information which has already been collected * Old information carried out in the past * Not collected for specific purpose * Not that expensive * Quick Examples of Primary research include: * Postal surveys These are when companies send questionnaires out to people on mailing lists, which they hope you to return by offering you special offers. * Telephone surveys When companies phone you up at home and ask you questions about certain products of services, sometimes trying to sell you things or make you sign-up for something. * Personal interviews People are employed by companies to stand on the streets or in busy areas to ask people on the street questions. They may offer you vouchers in return for your time. * Observation / Focus group People who are collected together to analyse certain products and give their opinions. They can be paid for this, or it can be voluntary. Secondary research is mainly looking up statistics that have been collected by local government or other companies. Local statistics are often available from libraries, or local government offices. In a business it is always a good idea to draw up a marketing plan, as this will help you to analyse the market effectively. Here is the Marketing research plan for my business. Research Plan What information do I need to find out? Method of Research How I am going to find this information out * What would potential customers like to see on offer in my business? ...read more.

Conclusion

My business will be located in Seaford, as I know the area well, and due to this, I will be able to use my knowledge of the area to promote my business and its products effectively. Through sales promotion and advertising, I feel that those who are likely to become customers will see my businesses adverts. In terms of product range, I have decided to select ranges that are not tested on animals, that can be sold cheaper than the recommended retail price (RRP) and most products will be branded. For promotion, I felt that sales promotion and advertising through the local press would be the best ideas. These are simple, effective ways of promotion and are used by many other companies in their own promotions. TASK 13 Evaluation The best way to evaluate my work is through a table of advantages and disadvantages. Advantages Disadvantages * Survival is the main objective that my business needs to meet within the first year along with social responsibility. * I have looked at future objectives / aims for my business. * In all areas of my project I have looked at many different approaches to the task in hand. * I have been able to realise that immediate aims for my business have to be small and achievable. * Have used a wide range of sources to collect information to include in my project. * Have justified all choices throughout. * Work is clearly presented in the same format throughout the project. * The sampling (questionnaire) could have been more varied and I could have approached it with other methods e.g. secondary sources. * Could have used more up-to-date sources on the Internet. * Have not shown any information on existing business. * Haven't researched the background of my competitors. * Could have applied concepts and examples more directly to my business. * Would have liked to do more initial research into setting up a business. * Have not shown any follow up to most of the work produced. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    loyal customers they are able retain current customers and obtain new customer as they have low prices on their auctions and their products have been serviced and tested to a high standard by not advertising on the TV they are not delivering their message across to their customers.

  2. The business I am going to set up is a snooker club,

    Also the quality of the product might be might be set by standard agencies such as food standards ensuring food is fit for human consumption, the cafeteria at my business will have to be certified every 6 months so that the customers are satisfied with the service.

  1. Analysis of The Cadbury company.

    and it would be foolish to try to make people adopt working practices that are disapproved of by the cultural grouping (Quaker). The reason why Cadbury is successful is because it makes best use of its opportunities, which therefore allows decision making understood.

  2. Business Aims and Objectives.

    A sole trader must register the business with the Inland Revenue and is responsible for keeping accurate business accounts and completing an annual self assessment tax form. If the owner dies, then the business comes to an end as there is no one else to run the business.

  1. Analysis of The Cadbury company.

    Yes ?????????? No ?????????? Q10) on a scale of 1 to 10 (1 being poor and 10 being excellent) how would you rate Cadbury's products? 1?????????? 2?????????? 3?????????? 4?????????? 5?????????? 6?????????? 7?????????? 8?????????? 9?????????? 10?????????? My questionnaire was taken by five males and five females.

  2. The process of electroplating and how it is used to protect products.

    - I will have to look at a route of the transport so that I can make my way to the company. To get to the company I will have to go by train so I will need a British railway map.

  1. This report is about guiding companies to become successful in managing their supply chain ...

    In favour of modules are the prospects of design efficiencies from the combination of parts and functions that might lead to cost savings. According to Howard Mickey from the executive briefing that current emphasis on vehicle design is on

  2. In this assignment I am going to produce a detailed business report on a ...

    if a realistic value of sales is to be used (selling price minus taxes equals factor price). It is the price of goods without the tax that is the value that businesses have to use when calculating the sales or turnover.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work