• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27

Marketing Strategy for A Comsetic Company

Extracts from this document...

Introduction

Contents 1. Introduction - task 1 2. Mind map of ideas - task 1 3. Business Objectives (1) - task 2 4. Business Objectives (2) - task 2 5. The External Environment (1) - task 3 6. The External Environment (2) - task 3 7. SWOT Analysis (1) - task 4 8. SWOT Analysis (2) - task 4 9. SWOT Analysis (3) - task 4 10. Marketing Objectives (1) - task 5 11. Marketing Objectives (2) - task 5 12. Market Research (1) - task 6 13. Market research (2) - task 6 14. Market Research Questionnaire (3) - task 6 15. Market research (4) -task 6 16. Product - task 7 17. Floor Plan - task 7 18. Mood Board of products - task 7 19. Price (1) - task 8 20. Price (2) - task 8 21. Place - (1) task 9 22. Place (2) - task 9 23. Location Map - task 9 24. Promotion (1) - task 10 25. Promotion (2) - task 10 26. Promotional Budget - task 10 27. Collage of Adverts - task 10 28. Advert for my business - task 10 29. Marketing Constraints (1) - task 11 30. Marketing Constraints (2) - task 11 31. Conclusion - task 12 32. Evaluation - task 13 33. Bibliography - task 14 TASK 1 Introduction The marketing campaign for my project is going to be devised for a cosmetics company. This is a retail business. I am going to sell cosmetics for all ages of people in the community. My business will be located in the Seaford area, hopefully in the town centre. This is because; the town centre is the busiest area of Seaford and the place where people who live in Seaford go to shop. I have three main competitors for my business; Cosmetica, Boots and Superdrug. Cosmetica is a shop that sells a wide range of cosmetic products that are targeted at people 11 - 25. ...read more.

Middle

Market research can provide a business with information which can enable it to produce an effective marketing campaign. The different methods of research are primary (field) and Secondary (desk). In the table are the advantages and disadvantages of both methods, as well as the differences between the two methods. PRIMARY (field) SECONDARY (desk) * Involves asking people directly * Is new information carried out at present * Collected for a specific purpose * Expensive * Time consuming * Uses information which has already been collected * Old information carried out in the past * Not collected for specific purpose * Not that expensive * Quick Examples of Primary research include: * Postal surveys These are when companies send questionnaires out to people on mailing lists, which they hope you to return by offering you special offers. * Telephone surveys When companies phone you up at home and ask you questions about certain products of services, sometimes trying to sell you things or make you sign-up for something. * Personal interviews People are employed by companies to stand on the streets or in busy areas to ask people on the street questions. They may offer you vouchers in return for your time. * Observation / Focus group People who are collected together to analyse certain products and give their opinions. They can be paid for this, or it can be voluntary. Secondary research is mainly looking up statistics that have been collected by local government or other companies. Local statistics are often available from libraries, or local government offices. In a business it is always a good idea to draw up a marketing plan, as this will help you to analyse the market effectively. Here is the Marketing research plan for my business. Research Plan What information do I need to find out? Method of Research How I am going to find this information out * What would potential customers like to see on offer in my business? ...read more.

Conclusion

My business will be located in Seaford, as I know the area well, and due to this, I will be able to use my knowledge of the area to promote my business and its products effectively. Through sales promotion and advertising, I feel that those who are likely to become customers will see my businesses adverts. In terms of product range, I have decided to select ranges that are not tested on animals, that can be sold cheaper than the recommended retail price (RRP) and most products will be branded. For promotion, I felt that sales promotion and advertising through the local press would be the best ideas. These are simple, effective ways of promotion and are used by many other companies in their own promotions. TASK 13 Evaluation The best way to evaluate my work is through a table of advantages and disadvantages. Advantages Disadvantages * Survival is the main objective that my business needs to meet within the first year along with social responsibility. * I have looked at future objectives / aims for my business. * In all areas of my project I have looked at many different approaches to the task in hand. * I have been able to realise that immediate aims for my business have to be small and achievable. * Have used a wide range of sources to collect information to include in my project. * Have justified all choices throughout. * Work is clearly presented in the same format throughout the project. * The sampling (questionnaire) could have been more varied and I could have approached it with other methods e.g. secondary sources. * Could have used more up-to-date sources on the Internet. * Have not shown any information on existing business. * Haven't researched the background of my competitors. * Could have applied concepts and examples more directly to my business. * Would have liked to do more initial research into setting up a business. * Have not shown any follow up to most of the work produced. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. The business I am going to set up is a snooker club,

    A consistent product, this could mean that standards are implied in my business such as zero defects this is where the number of faults produced in the food is zero, Customers would consider consistent faultless products as a quality product.

  2. Analysis of The Cadbury company.

    each layer, therefore when decisions are made, they will be specific to advice/order instructions. Hierarchical structure is based on distinct chain of commands from Managing director to Clerical Support assistants (according to Cadbury). Decisions are made at the top and pass down.

  1. In this assignment I am going to produce a detailed business report on a ...

    The application form is very important to Tesco and that is why they ask a lot of questions about personal qualities and communication skills, because they want the right employee who will do a good job. And also in Tesco, employees records are now stored on computer and personnel department

  2. Business Aims and Objectives.

    The owner will need money when running a business so it will be difficult to raise capital. However the government schemes have made this somewhat easier as they provide grants to help them in their business. The firm's growth is often slow as one person can do only a limited amount of work.

  1. Analysis of The Cadbury company.

    Other...................................................... Q2) Are you male or female? Male ?????????? Female ?????????? Q3) Which Cadbury chocolate did you prefer..(tick all that apply) Cadbury Dairy Milk ?????????? Flake ?????????? Cadbury Creme egg ?????????? Snaps ?????????? Crunchie ?????????? Cadbury Hot Chocolate ?????????? Double Decker ?????????? Picnic ?????????? Heroes ?????????? Milk Tray ?????????? Cadbury Dairy Milk melts?????????? Bournville Deeply Dark ??????????

  2. Ao1 : aims and objectives

    Larger companies similar to Tesco can divide their company's departments according to the following: * Product or specialism. This allows it a lot easier for employers and employees to find what they are seeking and is time efficient. For example, Tesco has clothing, frozen foods, electrical goods departments etc.

  1. This report is about guiding companies to become successful in managing their supply chain ...

    Modular Production and Mass Customisation Approach In modular production, suppliers build up modules and deliver them in sequence to the OEM to simplify the final assembly process. The process sequence can potentially be organized so that customization steps are postponed until as late in production as possible, thus allowing for mass production economies at earlier stages.

  2. There are many ways in which business can be organized

    All these functional areas are combined effectively. If the organization is to meet its objectives from time to time we hear of organization in which the functional manager have been pulling in different directions. Each function may have developed its own value and culture that are at odds with what the overall organization is trying to achieve.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work