Marketing Techniques for Vodafone plc

The first 200 words of this essay...

To: Mandy Hayward

From: Timothy Egbivwie

Date: 20th September 2010

Subject: P1- Marketing Techniques for Vodafone plc

1.0 INTRODUCTION

Vodafone is the world's largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide.

Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher. This Case Study concentrates on how such promotion can help to keep a leading brand at the forefront of public awareness.

2.0 ESSENTIALS OF MARKETING

The world is a global market with few barriers, so Vodafone has to be highly visible as 'the brand to buy'. Effective marketing is the key to this high visibility. Marketing involves anticipating customers needs and finding the right product or service to meet those needs, thereby