• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Techniques of Mcdonalds and Manchester Library

Extracts from this document...

Introduction

Marketing Techniques I'm going to talk about how two different organisations use marketing techniques on market products. I'm also going to define concept of marketing and give my meaning of what definition means. Mc Donald's originally opened as a Bar - B - Que restaurant in 1940. It shut down for a three months in 1948 only to reopen as a self service drive thru with a menu only including nine items. In 1954 they were a offered a chance to franchise and took it. In 1955 they opened another restaurant. From this they have spread globally. The foundation stone was put down for the central library in 1930 by prime-minister Ramsay MacDonald. The central library officially opened in 1934. The library was opened by King George V. Loads of people came to this event and was overjoyed by it. I am going to explain about the main objective of Mc Donald's and the influence over the marketing objectives. Marketing objectives are goals that need to be completed to complete and aim or an objective. The marketing objective is set by the marketing department. ...read more.

Middle

This is because they keep the price low so lots of people eat there. The Manchester library has neither concept because they do not sell anything. In Marketing, Third European Edition, Concepts + Strategies by Dibb Simkin and Pride Ferrell it gives its own definition of marketing. The definition is 'Individual and organisational activities that facilitate and expedite satisfying exchange in relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas'. Each business has a growth strategy. There are four growth strategies', they are market penetration, market development, product development and diversification. These strategies were thought up by Igor Ansoff in 1957. Market penetration is when a business try's to promote a business further in the same market. They may try to offer existing customers a deal or reduce the price of the product. Market development is when a business try's to sell an existing product in a new market. For example a market varying different age groups. Like have a kid's size version of the product or a family size. Product development is creating a new product but using the existing market in the company. ...read more.

Conclusion

The Manchester library uses the Manchester council's logo. This is because the Manchester council are in charge of the library. They put the logo on the books and the cards that people use to take books out. Mc Donald's logo is a big yellow M. The M is a really useful branding as everyone remembers it, this helps out the business. If they remember the logo they are sure to remember the business. Another branding technique that Mc Donald use's is the Mc in front of certain product's, for example Mc Flurry. Relationship marketing is when a business is focusing on long term customers. If a customer likes something they will come again or if they have a card to the store where they get points if they shop there again. They could also use email marketing and SMS marketing. The Manchester library has a card to take books out and with that card you can reserve books online. With a card customers get more out of the trip to the library. Also the library sends an email when the book is back at the library. Mc Donald's hands out vouchers which will get more customers to come. If they like the meal they will come back again. This will get a repeat purchase. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Opening a sandwich shop in huddersfield

    Everybody eats food and so having my sandwich shop in Huddersfield town centre is ideal because there is a lot of potential customers and the competition is healthy. My results from the questionnaires have been encouraging. I had some positive feedback.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    McDonalds have also met needs of there customers by giving the customers the ability to contact them. On the McDonalds website they give information of their business such as e-mail address, postal address, and telephone number. All these are useful for the customers if they are in need of contacting McDonalds.

  1. Applied Business Unit 2 Coursework

    Therefore I have given this category are weighting of 2. As you can see all three job acceptance letters sounded congratulating by using language such as 'with great pleasure' and 'I am pleased to inform you.' I think that these phrases are congratulating and because all three of the letters are congratulating I will make my job acceptance letter congratulating.

  2. Promotional Activities

    Promotional Activities Explained Brochures/Leaflets The leaflets will be informative about different natures of mental health issues, such as depression, anxiety, eating disorders, and schizophrenia. The leaflets will also give possible ways for teenagers to get help when having a mental health issues, e.g.

  1. Marketing Research

    and design "B", "C" leads to decrease in sales, then we can conclude that the sales have increased due to design "A" Latin Square designs are extensively used to establish cause -effect relationships in marketing situations. ADVANTAGES AND DISADVANTAGES OF EXPLORATORY RESEARCH : OBSERVATION AND FOCUS GROUP : THE ADVANTAGES OF FOCUS GROUP 1)

  2. Investigating business

    They will ensure all the Sainsbury's eggs we sell are from the UK Achieved apart from during national egg shortage in December 2006 75% of suppliers who provide Them with timber-related products will receive additional training in Sainsbury's sustainable timber sourcing policy On target They will stock eggs from either

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    How old are you? 15 '' 20.... 21 '' 30.... 31 '' 40.... 2. What is your gender? Female.... Male.... 3. Do you drink Coca Cola? Yes.... No.... If yes go on to question 4 4. Where do you buy Coca Cola from?

  2. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    Finally, there are behavior/usage characteristics to consider. This is deciding if a person will purchase a Coke one time or many times. To keep the people purchasing many times, Coke must produce a quality product that someone will want the next time s/he is thirsty.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work