• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Techniques of Mcdonalds and Manchester Library

Extracts from this document...

Introduction

Marketing Techniques I'm going to talk about how two different organisations use marketing techniques on market products. I'm also going to define concept of marketing and give my meaning of what definition means. Mc Donald's originally opened as a Bar - B - Que restaurant in 1940. It shut down for a three months in 1948 only to reopen as a self service drive thru with a menu only including nine items. In 1954 they were a offered a chance to franchise and took it. In 1955 they opened another restaurant. From this they have spread globally. The foundation stone was put down for the central library in 1930 by prime-minister Ramsay MacDonald. The central library officially opened in 1934. The library was opened by King George V. Loads of people came to this event and was overjoyed by it. I am going to explain about the main objective of Mc Donald's and the influence over the marketing objectives. Marketing objectives are goals that need to be completed to complete and aim or an objective. The marketing objective is set by the marketing department. ...read more.

Middle

This is because they keep the price low so lots of people eat there. The Manchester library has neither concept because they do not sell anything. In Marketing, Third European Edition, Concepts + Strategies by Dibb Simkin and Pride Ferrell it gives its own definition of marketing. The definition is 'Individual and organisational activities that facilitate and expedite satisfying exchange in relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas'. Each business has a growth strategy. There are four growth strategies', they are market penetration, market development, product development and diversification. These strategies were thought up by Igor Ansoff in 1957. Market penetration is when a business try's to promote a business further in the same market. They may try to offer existing customers a deal or reduce the price of the product. Market development is when a business try's to sell an existing product in a new market. For example a market varying different age groups. Like have a kid's size version of the product or a family size. Product development is creating a new product but using the existing market in the company. ...read more.

Conclusion

The Manchester library uses the Manchester council's logo. This is because the Manchester council are in charge of the library. They put the logo on the books and the cards that people use to take books out. Mc Donald's logo is a big yellow M. The M is a really useful branding as everyone remembers it, this helps out the business. If they remember the logo they are sure to remember the business. Another branding technique that Mc Donald use's is the Mc in front of certain product's, for example Mc Flurry. Relationship marketing is when a business is focusing on long term customers. If a customer likes something they will come again or if they have a card to the store where they get points if they shop there again. They could also use email marketing and SMS marketing. The Manchester library has a card to take books out and with that card you can reserve books online. With a card customers get more out of the trip to the library. Also the library sends an email when the book is back at the library. Mc Donald's hands out vouchers which will get more customers to come. If they like the meal they will come back again. This will get a repeat purchase. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Mark Warner Marketing Plan

    3.2 SUMMER HOLIDAYS Currently, in the San Agostino beach resort in Greece Mark Warner's summer holiday package includes: flights and transfers, accommodation, half-board which comprises your breakfast and evening meals, a range of sport activities such as sailing, windsurfing, water-sports, tennis and scuba diving, and childcare clubs.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    As McDonald's employees are motivated with the money they are also more committed to their work, therefore the sales of the business have increased. Stakeholders The stakeholders especially the customers have helped the sales of the business to rise. The customers are the main stakeholders that need to be kept happy.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    |wasn't enough and wasn't | | |advertising. | | |that useful. | |Keynote |To gain information on |Keynote is easy to use |The book was for the 2003 |It had plenty information | | |various consumers, |and is reliable. |year as some information |such as market size but | | |industrial and service | |was out of

  2. Marketing Research

    Respondents are asked to identify with the other and fill in the empty balloon. e) Thematic Apperception test (TAT) : A picture or a series of pictures is/are presented and the respondents are asked to make up a story about what they think is happening or may happen in the picture.

  1. Unit 2 Investigating business

    We have also decided that we would like to have a 'taster day' before we actually launch our business, this will involve us hiring a local conference room where we can set up our cookware and provide samples for the general public to try.

  2. Applied Business Studies

    good mission statement, as it simply says that I want to give the best to my customers, I don't want to give them second best products, but top of the range items. There is always competition with all businesses, and as I know there is competition around the country, It

  1. Promotional Activities

    Provide information on exact nature of mental health issues and de construct existing stereotypes to teenagers. There is a lot of information on different natures of mental health issues and to provide information on the most common mental health issues such as depression, anxiety, eating disorders and schizophrenia.

  2. Opening a sandwich shop in huddersfield

    3.3 The business plan This is targets within a business such as sales and financial targets. It is also the aims and objectives of a business as to which the business aims to achieve. The targets need to be met for the business to be a success and for all areas to be working efficiently.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work