• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Travel and Tourism products and services

Extracts from this document...


Unit 5 (P1) Marketing Travel and Tourism products and services In this assignment I am going to write about factors that affecting the marketing by giving examples in travel and tourism organisations. Definition of marketing The definition of marketing is that the progression of planning and executing the beginning, pricing, promotion, and giving out of ideas of products, organisations, and events to create and maintain relationships that will satisfy individual and organizational objectives. These are the factors that affecting the travel and tourism industry: * Company ethos * Consumer protection * Standards of practice * Political * Economic * Social * Technological Company Ethos Company Ethos is one of the main factors that could affect the marketing of travel and tourism organisations including British Airways. All market actions in British Airways are being done by good enough for ethical and moral standards. It is important that the organisations should now respect the customer's religion and background and they should not prejudice against them. An example for ethical and moral standards in British Airways is that they stopped their staff from wearing visible religion symbols. Company Ethos can also include environment as well. There are some companies that obtain the main beliefs of green tourism and they promote holidays that does not harm the local people in the destinations. It is important that companies show social responsibilities and ethical in all marketing actions. ...read more.


All members of the organisation need to follow the ABTA's Code of Conduct when running their business and also state what must be done when something goes wrong. One of the ABTA Code of Conduct is that ABTA members must not mislead their advertising and must include all fixed compulsory charges in their prices another code is when customer book with ABTA members they must give customers accurate information to help you choose the travel arrangements that are right for you. ABTA works with lot of company such as The Holiday Place, My travel, Charter Travel and many more all these companies need to follow the ABTA's Code of Conduct. The Advertising Authority Standards is setting guidelines for organisations before they promote their products. Their main aim is to make sure that all the advertisements are meeting the standards laid down in the advertising code. The code of Advertising Authority Standards is including prices of products, misleading, immaturity and Credulity. British Airways is one of the biggest airline company in UK and when they promote their products they need to follow the general rules of The Advertising Authority Standards. One of the rules that BA needs to follow is that their advertisements must not take advantage of immaturity or natural credulity of children. Standards of practice affect these organisations because customers are know that they are protected and if anything goes wrong they can get their money back when they buy the products of these organisations. ...read more.


Some of the airlines offer e-tickets which is when you book online without visiting an agent for example: you can only book your flights online for Ryanair. It is also possible to check in and passport checking online as well so it becoming more easy to travel by air easier and quicker. Technological factors bring competition within the companies as well. Many airlines such as British Airlines and Virgin Atlantic try to offer the best service in order to satisfy their customers. They use the best technological products and have the best for their passengers. British Airways now have internet access do their passengers can use internet which allow passengers to do their stuff online. Technology is not just use to improve their products and services all travel and tourism industry are using technology to promote their products. For example Virgin Atlantic promotes their products in their websites. All these PEST factors will have a very big affect on the travel and tourism organisations because by following these factors they will meet their customer's needs which will bring the companies repeat business, good company image, better service etc. As the technology develops organisation having more products which will affect their marketing, economy is one of the biggest factors that affects the organisations this affect the marketing by providing the right price that suites different people. Social factors are affecting the travel and tourism organisations by making them to find different products that suites different socialised people. Sources: http://www.nmm.ac.uk/server/show/conWebDoc.1841 http://www.britishairways.com/cms/masterEN/content/company_information/community_and_environmental/social_and_environment_policy.pdf http://www.asa.org.uk/asa/codes/radio_code/Radio+Code+General+Rules+Children+and+Younger+Listeners.htm Travel and tourism book one published by Ray Youel ?? ?? ?? ?? Esra kelangin ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    but in particular the acceptability of the product itself and the price. ? Executive time, to co-ordinate the research work and make decisions on go ahead or discontinue. In the development stage there will be no profit at all, money from the organisation will start to be spent on expenses,

  2. Applied Business Studies

    There is a fancy dress store in Mold, a 10 minute drive from my location, and the products they sell are not of a high standard as mine, so I have very minimal competition. When businesses conduct market research, they need to think about the prices of their product, and


    On the other hand if the secretary was asked to clean the toilets then this would be a job that does not relate to the job that the secretary does. Expects the worker to do his/her job The worker is expecting to do the job that he/she should be doing.

  2. Unit 1 Marketing Proposal: A01

    They're also easy to ignore in large stacks of mail. Brochures can be used and it allows you to promote your business in an attractive format on glossy paper stock. They could use sponsorship to show they are a good business e.g.

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Employment Law McDonald's employment law is the same as every other business. They are not allowed to employ any person under the age of 16. The employment law also states the maximum amount of hours a person is allowed to work and the salary they will be receiving.

  2. investigating marketing

    What does your company, product or service hope to achieve? Setting objectives are important; it focuses the company on specific aims over a period of time and can motivate staff to meet the objectives set. A simple acronym used to set objectives is called SMART objectives.

  1. Marketing Aims and Objectives - with examples from major companies.

    Marketers intend to change and influence their customers' behaviour and actions by advertising their products and services, persuading the customers to buy the product. Nearly all businesses aim to make profit and to be able to achieve this aim they need to be successful in selling their goods and services,

  2. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    While many laws have already been passed in this regard, expanded or new laws could threaten the company by creating more overhead expenses and decreasing the profit margin. Neutral Environment Financial Environment The United States is currently experiencing an economic recession.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work