• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Travel and Tourism products and services

Extracts from this document...


Unit 5 (P1) Marketing Travel and Tourism products and services In this assignment I am going to write about factors that affecting the marketing by giving examples in travel and tourism organisations. Definition of marketing The definition of marketing is that the progression of planning and executing the beginning, pricing, promotion, and giving out of ideas of products, organisations, and events to create and maintain relationships that will satisfy individual and organizational objectives. These are the factors that affecting the travel and tourism industry: * Company ethos * Consumer protection * Standards of practice * Political * Economic * Social * Technological Company Ethos Company Ethos is one of the main factors that could affect the marketing of travel and tourism organisations including British Airways. All market actions in British Airways are being done by good enough for ethical and moral standards. It is important that the organisations should now respect the customer's religion and background and they should not prejudice against them. An example for ethical and moral standards in British Airways is that they stopped their staff from wearing visible religion symbols. Company Ethos can also include environment as well. There are some companies that obtain the main beliefs of green tourism and they promote holidays that does not harm the local people in the destinations. It is important that companies show social responsibilities and ethical in all marketing actions. ...read more.


All members of the organisation need to follow the ABTA's Code of Conduct when running their business and also state what must be done when something goes wrong. One of the ABTA Code of Conduct is that ABTA members must not mislead their advertising and must include all fixed compulsory charges in their prices another code is when customer book with ABTA members they must give customers accurate information to help you choose the travel arrangements that are right for you. ABTA works with lot of company such as The Holiday Place, My travel, Charter Travel and many more all these companies need to follow the ABTA's Code of Conduct. The Advertising Authority Standards is setting guidelines for organisations before they promote their products. Their main aim is to make sure that all the advertisements are meeting the standards laid down in the advertising code. The code of Advertising Authority Standards is including prices of products, misleading, immaturity and Credulity. British Airways is one of the biggest airline company in UK and when they promote their products they need to follow the general rules of The Advertising Authority Standards. One of the rules that BA needs to follow is that their advertisements must not take advantage of immaturity or natural credulity of children. Standards of practice affect these organisations because customers are know that they are protected and if anything goes wrong they can get their money back when they buy the products of these organisations. ...read more.


Some of the airlines offer e-tickets which is when you book online without visiting an agent for example: you can only book your flights online for Ryanair. It is also possible to check in and passport checking online as well so it becoming more easy to travel by air easier and quicker. Technological factors bring competition within the companies as well. Many airlines such as British Airlines and Virgin Atlantic try to offer the best service in order to satisfy their customers. They use the best technological products and have the best for their passengers. British Airways now have internet access do their passengers can use internet which allow passengers to do their stuff online. Technology is not just use to improve their products and services all travel and tourism industry are using technology to promote their products. For example Virgin Atlantic promotes their products in their websites. All these PEST factors will have a very big affect on the travel and tourism organisations because by following these factors they will meet their customer's needs which will bring the companies repeat business, good company image, better service etc. As the technology develops organisation having more products which will affect their marketing, economy is one of the biggest factors that affects the organisations this affect the marketing by providing the right price that suites different people. Social factors are affecting the travel and tourism organisations by making them to find different products that suites different socialised people. Sources: http://www.nmm.ac.uk/server/show/conWebDoc.1841 http://www.britishairways.com/cms/masterEN/content/company_information/community_and_environmental/social_and_environment_policy.pdf http://www.asa.org.uk/asa/codes/radio_code/Radio+Code+General+Rules+Children+and+Younger+Listeners.htm Travel and tourism book one published by Ray Youel ?? ?? ?? ?? Esra kelangin ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    say that the delivery was made or when dealing with the bank, documents will be involved. Also inside the functional areas, there will be times where another functional area will need to know, for example, the income or the budget spent on good.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    in the Ansoff matrix diagram below: The x-axis of the matrix refers to the products of the company and they are classified as being either present/existing or new. The y-axis refers to the markets being assessed and they are classified as present or new, where present refers to existing.

  1. Business Studies Company Profile

    These appear as normal advertisments, in newspapers, but often have tongue in cheek humour involved, usually about the latest technology that BMW have taken advantage of, like "The new in-cabin Klimatabeiter Climate Control System (KCCS), which - supposedly - can recreate any of the world's 23 registered climates inside your BMW and comes as standard in BMW 7 Series models.

  2. Mark Warner Marketing Plan

    That could be an opportunity to fill hotels, as it potentially would be organized in quiet periods, which also gives chance to offer attractive price. 4.2 SMART Specific: To introduce new short haul holiday destination within Europe. Measurable: Would be measured as a percentage of sales.

  1. business planning unit 8

    Office costs My business will have a small office, in which there will be a computer fitted in with all the essential software's (Microsoft word, excel, publisher, PowerPoint, Access) and internet access. It will also have a printer, including a photocopy machine.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    IER-How far would you travel if you were to get an accessory fitted? IEE-Not very far, I would travel to the closest garage rather than paying a fortune to go to a top-end garage where the end result is likely to be the same.

  1. M1-Compare marketing techniques used in marketing products in two organisations

    customers services, Tesco give specific rules to Staffs on how to behave with customers , so that they could come back. Survival strategies can be called Plan B or continuance plan; They are preparing in case of a product failure or accidents.

  2. Factors Affecting the UK as a Tourist Destination.

    However reducing the holiday spending is not the major problem, as there has been a big change in visits to Britain - official figures have revealed that the number of tourists who visited the UK from overseas in 2009 suffered a 7% decline on the previous year to 29.57 million.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work