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Marks and Spencer aims and objectives

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Introduction

Aims and Objectives An aim of a business is the purpose of the business. The aims are what Marks and Spencer is trying to achieve in the long term. All business has different aims and Objectives that vary in some kind. For an Example Marks and Spencer aim might be to make sure that they make a profit this year. What are Smart objectives? Business also set objectives that are known to be SMART objectives. The meaning of SMART objectives is that the objectives that they set for the company should include being Specific, Measurable, Agreed, Realistic, and Time Specific. Specific: Specific is being specific and stating what the company is aiming to achieve. Measurable: Measurable is setting Objectives that believe that can be measured so that they can decide whether the objective has been achieved. Agreed: When sets their objectives, they must make sure that they get everyone involve within the decision making. The staff must also understand the objectives that the company is setting and the company as whole must agree. Realistic: Marks and Spencer must set realistic objectives that are based on its competitors and the resources and the market. Time specific: Marks and Spencer should state and Specific time in which they wish to have achieved these objectives by so they know what they have to work towards in order to meet that time. ...read more.

Middle

(Appendix 7) In 2007/08 they increased the number of overseas stores by 38 by bringing the toal number of stores to 278 which increased their pace by 18%. In the same year they entered Lithuania, Serbia, Taiwan and Ukraine. "Integrate Plan A (our 'eco plan') into every aspect of how we do business, so that we grow in a sustainable way" Marks and Spencer have come up with a Plan A which is a five year "eco plan" which puts across the social and environmental challenges that Marks and Spencer as a business have to face. Marks and Spencer promised to meet 100 of these 100 plan A commitments within the 5 years. Marks and Spencer have managed to meet 94 of the 100 commitment so far and are hoping to meet the remaining six commitments. By 2012 Marks and Spencer are challenging to become a carbon neutral with minimal offsetting , send no waste to landfill from their operation, extend their sustainable sourcing, set new standards of ethical trading and help their loyal customers and employees live a much healthier lifestyle. Even though Marks and Spencer have opened over 100s of new stores in 2007/08 they are cutting he total carbon dioxide emissions from their stores, offices and warehouses up to nearly 50,000 tones. They were successful in be able to achieve this by 9% decrease last year by switching their additional 21% to renewable sources. ...read more.

Conclusion

Marks and Spencer have recently started to increase the range of product offers so that their loyal customers are able to buy more of what they want at Marks and Spencer, this could be from whether the customer would like a ready meal or partly pre-prepared. Marks and Spencer submit over hundreds of products every year for taste testing with their average score of 7.8 which was higher than their nearest competitors they managed to achieve a few perfect 10s this year including including our raspberry and panacotta terrine and asparagus and pecorino frittata. According to Marks and Spencer research by Allegra their fair-trade coffee served in many of their stores is the industry best selling. Marks and Spencer are taking steps towards becoming a more convenient food shop. Their first was to open more stores out of town and retail park locations. Accelerate store renewal programme Marks and Spencer are in need of refurbishing their stores particularly for those who have been within their portfolio for many years. It is important for Marks and Spencer to help their stores run effectively and making sure they are bright and contemporary; they also want to make sure that they have easy to shop food halls. In 2007/08 Marks and Spencer managed to work on 86 of their stores including their franchises stores. This shows that 70% of all their space is in newly improved format. This means that they have put up new sign posts. (Appendix 5) ?? ?? ?? ?? Jasmit Bhullar ...read more.

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**** I like that the writer has gone to the company website and found out about it but there is a lot of fuzzy thinking. Statements are made without any reference to what went before or after. The terms used are not consistently used. There is no opening and concluding paragraph so the overall purpose of the essay is unclear.

Marked by teacher David Salter 01/12/2012

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