McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Extracts from this document...
Introduction
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. ...read more.
Middle
Mcflurry - 1.19 and small is 99p.customers then believe that is the way to fool customers into buying their products as customers get fooled by the penny that makes a difference to the digits which makes it look as if the product is cheap. Promotion McDonalds use the promotion factor to introduce a new product into the market and get it familiar with customers for a couple of weeks. McDonalds promote their products by doing special offers and advertising new food on the TV and internet. Also McDonalds aim to make sure that you remember their product, service and brand through their promotional methods. Place McDonalds use the place factor in order to get their product delivered to the end customer in the most convenient way. McDonalds do not place their business anywhere they place their business where they believe they will catch their target customer and their products can be delivered to their target customers which still has quality and value. B) Analyze, using examples, why these techniques might have been chosen. PESTLE PESTLE helps the business to adapt to the market environment. ...read more.
Conclusion
customers demanding more vegetarian ) * Technological Changes: The level to which technology is provoking new ways to practice and deliver services * Relative Costs: The relationship of a firm's key cost elements relative to those of competitors (e.g. the advent of more firms going paperless) * Market Barriers: Various factors which help keep potential competitors out of the market or profession (e.g. deregulation of the legal career in the UK) * Economic Volatility: The health of your marketplace with respect to consumer and business confidence (e.g. the potential of a prolonged period of deflation) * Special Abilities: The competency of any one firm to significantly do better than its competitors in ways important to customers. * Market Values: The bring together of marketplace values that creates demand for specific new services (e.g. the increasing attractiveness of outsourcing) * Resources: Refers to all professionals, physical assets, and materials employed in running your practice. Although this list of Eight (8) things may not be enough, (and you may wish to add your own factors to the list); it can serve as a starting point for McDonald to begin to look at some of the many of different trends and developments now promising in each of these areas. ?? ?? ?? ?? Swadiq Mujahid M3 Introduction to Marketing 1 ...read more.
The above preview is unformatted text
This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.
Found what you're looking for?
- Start learning 29% faster today
- 150,000+ documents available
- Just £6.99 a month
Here's what a teacher thought of this essay
5 star(s)
*****
The writer follows an excellent structure and applies the information to McDonalds well. McDonalds do provide a great deal of useful information and the writer has not accessed all of this. What they have found out they use well.
Marked by teacher Dennis Salter 15/05/2013
