• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

media magazine analysis

Extracts from this document...


To: MD of Sainsbury's From: Mandy Barn Date: 27th July 2007 Subject : Aims, objectives and stakeholders of Sainsbury's Introduction: This report is about the main aims and objectives of Sainsbury's. It is based on the businesses mission statement, aims and objectives and how businesses meet the expectations of its stakeholders. Sainsbury's mission statement: A mission statement is a short paragraph that helps the employees, customers, suppliers and staff to understand the business by stating the businesses beliefs, visions and values. "Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together." ...read more.


To increase savings. They increased their cost savings target to �440 million. To provide nutrition & health training to all colleagues They are still working on this. Stakeholders: A stakeholder is someone who is affected by a business. Customers, shareholders, staff, government, directors, local community, media/pressure group and suppliers are all examples of stakeholders. How does Sainsbury's meet the needs of its various stakeholders Customers: They encourage customers to choose healthier food options. They try to reduce queuing times at checkouts. They provide customers with easy parking for older and disabled people and parents with babies. They also make sure that they have food to suit everyone. E.g.: American, Chinese, Indian, Italian, Malaysian, Thai, Lebanese, Organic, Dairy free etc. ...read more.


However they understand that new stores can cause disruption. They aim to be good neighbours, with consideration towards local residents. Media/pressure groups: They regularly report on what they are doing for the environment. For example they have been reducing carbon emissions from stores with energy saving lighting and using renewable materials. They have also produced more products with less packaging. Suppliers: they work closely with their suppliers to keep a close relationship. Many of the suppliers that they use have been working with them for a long time. Conclusion: Sainsbury's has been very successful in meeting its mission statement, objectives and stakeholder needs. I would give them 8/10.they have achieved most of their objectives but they need to make targets that are associated with their mission statement. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Rolls Royce Business Analysis

    Although their primary focus was automobiles, they began producing aircraft engines in 1914 used in the aircraft's of the First World War. These engines were used in a number of historically important flights and in 1931 the Rolls Royce engines set records for speed on land, in air, and by sea.

  2. BMW PEST Analysis

    Family size is reducing to two or three children maximum per household. Parents have realized that fewer children they have the more disposable income they have. Kids are very influential towards their parents as they have a better understanding of technology, which they recommend cars that they think what their parents are looking for.

  1. Introduction to J Sainsbury plc

    Administration acts as a supporting role to all other departments at Sainsbury's. > Research and Development - the purpose of research and development at Sainsbury's is to enable Sainsbury's to compete successfully and achieve a permanently sustainable competitive edge over its competitors.

  2. Business report on J Sainsbury's.

    In Sainsbury's: In 1999 Sainsbury's donated �3.8 million to charitable organisations and local community projects which included contributions of money and time to enterprise agencies, job creation, educational schemes, town centre management initiatives, community projects and the arts. J Sainsbury's always receive request from charities and groups seeking to hold fundraising activities.

  1. Investigating Businesses

    The stakeholders of my business will mostly be the owners, employees/staff, common customers, suppliers, the government, the local community, university students, new local bands and our competitors/rivals. The Employees have financial interest in the company, since their pay levels and their job security depends on the performance and the profitability of the business.

  2. A case study of the media conglomerate EMI.

    opens in Greece - The Company's artist roster includes Arturo Toscanini, Wilhelm Furtwanglar, Sir Edward Elgar, Sir Thomas Beecham 1931 - Gramophone Company merges with Columbia Graphophone to form Electric and Musical Industries (later EMI) - EMI Scientist Alan Blumlein patents the technology for stereo technology - The world famous

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Work level 5 is about responsible for the performance of Tesco as a whole. Requires the ability to lead and direct others, and to make major decisions. Work level 6 is about creating the purpose, values and goals for Tesco plc.

  2. Report. It compares Unilevers and Nestle responses to pressures to reduce their carbon footprint. ...

    Both Nosetle and Unilever make extensive use of their websites to give data on how they are tackling Green house Gas emissions, Minimising Water Usage, Reducing Packaging and waste in general. Both Nestle and Unilever is engaging with its partners, suppliers and customers to reduce transport miles.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work