• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Methods of Marketing Research

Extracts from this document...

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    out the general view of a large number of people on a particular topic. If you were going to do a survey into the mobile phone use of 16-21 year olds you could ask questions like, what types of phones do you use?

  2. Marketing Research

    Study of product modifications and product innovations 7) Concept development and testing 2) Consumer research: is undertaken to study the aspects related to the consumers. It includes 1) Study of consumer profile 2) Study of consumer preferences 3) Study of shift in consumer pattern 4) Study of consumer dissatisfaction 3)

  1. Applied Business Studies

    Age Groups I am now going to look at the way age affects the way I sell this product. As my business is a theatre shop, the average teenage child will most probably not buy them, as the products that I am selling are more targeted towards theatres, and amateur companies.

  2. Marketing Research

    Also some consumers who might have answered the survey may have being lying. This type of research is more expensive because it is first hand but it is more likely to meet the precise needs of Coca Colas research. Secondary research makes use of research already carried out by someone

  1. Market research

    Telephone = Research can be obtained using the telephone. This can be defined as an interview conducted over the phone. There are several advantages and disadvantages of obtaining data/information over the telephone. Advantages * Less costly and quicker than personal interviews * You can reach a wide geographic area *

  2. Free essay

    Business Communication Methods

    Mobile phone These are used for fast communications, enabling quick feedback and discussion. I could use a mobile phone to get in contact with a number of people, my manager, staff or even security if there's a problem. A mobile phone is a quick way to connect with other people,

  1. Global Marketing Strategies

    (think globally, act locally) 2) Global Marketing Strategies: Although some would stem the foreign invasion through protective legislation, protectionism in the long run only raises living costs and protects inefficient domestic firms (national controls). The right answer is that companies must learn how to enter foreign markets and increase their global competitiveness.

  2. Marketing Research Report (Shisha)

    Moreover this will encourage the smoking audience of pubs, gambling establishment and nightclubs to change their habits into visiting a Shisha lounge; this will increase the audience of Shisha Lounges and that is seen as a great advantage for ASL.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work