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Mission Statements and objectives for Nike, M & S, The Body Shop and Sony..

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Introduction

1.Mission statements Mission statements set out a company?s overall aim or goal. They provide a business with a direction so that employees all know what they are working towards. Nike To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. M&S To make aspirational quality accessible to all. The Body Shop To dedicate our business to the pursuit of social and environmental change. Sony To commit to developing a wide range of innovative products and multimedia services that challenge the way consumer?s access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products. Each of the companies listed above all appear to value creation of their products through innovation and change. In their mission statements, mentioning the words ?innovation? and ?aspiration? and involving a global statement is what these companies are about. ...read more.

Middle

My mission statement for the company would be, ?To dedicate our business solely in the interest of the customer. We can commit to gaining loyalty and increasing market share by sharing our expertise with our loyal and future customers.? Debenhams actual Mission Statement: Debenhams has a clear strategy to drive future profitability and grow market share. This is being achieved by increasing our sales to our existing customers, attracting new customers and moving into new markets. Because I work for the company, I know loyalty is important to the company, as is customer service. Profitability is their main mission; this is different to that of the 4 mentioned earlier. Debenhams main bottom line is the traditional financial bottom line, to make a profit. However they do a lot for charities therefore have a social bottom line, to make a contribution to society. 5 SMART objectives for Debenhams: 1. A year on, our profitability will double, due to our customer loyalty and gain of new customers. ...read more.

Conclusion

Between government and customers, the government may put a law on rules regarding consumer credit and cause conflict. 5. The triple bottom line Many companies feel that it is no longer sufficient just to aim to make profits. 1. Traditional financial bottom line ? to make a profit 2. Social bottom line ? to make a contribution to society 3. Environmental bottom line ? to show respect for the community Does Tesco operate a triple bottom line? This ?steering wheel? is pure evidence that Tesco operates a Triple Bottom Line, as they have financial aims, as well as social, regarding people, and also community aims. It is clear to see from this that Tesco strives to do a lot for the community, compared to their financial aims. Evidence of an environmental bottom line, showing respect for the community. ?Our most visible contribution to communities is delivered through our shops. We regularly open stores in areas which other businesses, including retailers, have abandoned or neglected. We are particularly proud of our Regeneration Partnership programme in the UK, offering job opportunities to the long-term unemployed.? ...read more.

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